Talk:Marketing/Archive 3

Archive 1

Archive 2

Archive 3

Messy information.

I am here working on classwork and I have read a variety of information. I see some good sources and some outdated. Since when were there 7 P's of marketing? I have been learning 4 in business school. — Preceding unsigned comment added by Nelso497 (talk • contribs) 21:59, 23 September 2018 (UTC)

User:Nelso497 To answer your question, the 7Ps applies to the marketing of services and it came into use in the early 1980s. Scholars often argue for different frameworks for various applications, typically 7 Ps for services the original four Ps plus Process, Physical Evidence and People. This was first proposed by academics, B. Booms and Mary-Jo Bitner in their article (Booms, B. and Bitner, M. J. "Marketing Strategies and Organizational Structures for Service Firms" in James H. Donnelly and William R. George (eds), Marketing of Services, Chicago: American Marketing Association, 1981 pp 47–51) which was presented at the first AMA conference dedicated to services marketing. The 7Ps gained acceptance very quickly and has been taught in universities around the globe since the early to mid-1980s and is very often used in texts on the marketing of services.

In the case of retail marketing, many scholars suggest a model of 6 Ps (the original 4 plus Personnel and Presentation) but some scholars also suggest expanding the model to 7 Ps. This is all explained in the Marketing article in section,Marketing#Modifications and extensions. If you want more detailed account of these developments, could also read Services marketing and Retail.

Even in the case of product marketing there are scholars who argue for an expanded and modified version of the 4 Ps. See, for instance, Marketing mix. However, for the time being, the model of 4Ps is the dominant framework for thinking about the marketing of goods or products.

In short, while the 4 Ps framework has gained widespread acceptance, its usefulness is not universally accepted and it has many critics. These days many scholars prefer to avoid using any model of Ps, regardless of how few or how many, and instead argue for a new framework altogether, based around Service-dominant logic which is a completely different way of thinking about how value is created and acknowledges the customer's role in creating value. The 'smart money' is on the demise of the 4Ps before too long. Marketing theories are constantly evolving - and this is normal. If you want to get some idea of how the 4 Ps came into existence, its origins and how it has evolved, consult History of marketing, especially the section, History of marketing#History of marketing thought

You mention that some of the sources are outdated - but it may be worth keeping in mind that some of the sources are historical - especially when they are used to support claims about when certain ideas, such as the 7Ps came into being. I agree that some of the Wikipedia articles in the marketing area are very messy, so it is important that you are selective in what you read and the sources that you choose to follow up. I am sure that your professors and tutors have talked to you about the importance of "critical thinking" and "critical reading" - you need to apply these skills to Wikipedia just as you do for any books or articles. Wikipedia articles are only as good as the people who edit them, it is an open source project which anyone can edit - and sometimes editors have different agendas - which unfortunatley means that they are sometimes self-serving, such as to promote their ideas, books, articles, their companies, preferred theories or their pet topics.

I hope that this helps and clears things up a bit.BronHiggs (talk) 23:14, 23 September 2018 (UTC)

Categories

Making this a good reference page is hard. There are multiple subcategories of marketing: 1. by audience (kids versus adults, businesses versus individuals, impulse buyers versus purchasing agents) 2. by means (print advertising, on-line - many subsub- categiries there--, viral) 3. longevity (brand name, product, campaign)

The current paragraphs address a variety of those topics, in no sensible order. If I had a few days ... Gio GioCM (talk) 00:15, 9 February 2012 (UTC)

Thanks. I've been putting this topic off for the longest time. Sooner or later I may get around to doing a revamp, and if so, I'll reread what you've written, and take it into account.--Tomwsulcer (talk) 00:27, 9 February 2012 (UTC)

Not only the definition is outdated, the wording used is not applicable. The second sentence of the definition states "Marketing is used to create, keep and satisfy the customer", the word "create is wrong, the correct word would be "acquire" — Preceding unsigned comment added by Elen Simonyan (talk • contribs) 12:02, 23 October 2018 (UTC)

Process (marketing process) incomplete.

as it is now:


Mission Statement
Corporate Objectives
Marketing Audit
SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis
Assumptions arising from the Audit and SWOT analysis
Marketing objectives derived from the assumptions
An estimation of the expected results of the objectives
Identification of alternative plans/mixes
Budgeting for the marketing plan
A first-year implementation program.

should be:
Mission Statement
Corporate Objectives
Marketing Assessment/Audit
SWOT Analysis (strengths weaknesses opportunities threats)
TELOS / PEST analysis (technology, economic, legal, operations, schedule)
3Cs analysis (Customers, Company, Competitors)
Assumptions arising from the Audit and SWOT analysis
Marketing objectives derived from the assumptions
An estimation of the expected results of the objectives
Development of customer/buyer personae
Development of market segmentation plan
Development of positioning strategy
Development of branding approach
Development of marketing mix (4ps, 6ps, 7ps)
Implementation plan and schedule
Roles and responsibilities, staffing, budget
Metrics (KPIs, such as return on marketing investment or ROMI, ROI)
Marketing continuous improvement lifecycle plan, marketing plan reviews

Alleongvbc (talk) 18:18, 3 January 2019 (UTC)

Technology

There is no mention of technology innovation in marketing in this article.

For example CRM systems (e.g., Pardot, Salesforce.com, Oracle, Hubspot, etc. and the numerous vendors).
Programmatic advertising (google ads/adwords, other vendors etc.)
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Social Media (Twitter, Hootsuite, LinkedIn, Instagram, etc.)

Sales/advanced processes:
Sales Funnel Marketing Management (AIDA lifecycle)
Loyalty management
Customer Lifetime Value
Content marketing strategies

Alleongvbc (talk) 18:35, 3 January 2019 (UTC)

Semi-protected edit request on 20 February 2019

The term "marketing" is not easy to define, considering that it is an on-going process of change. Robert Bartels (1951), who is a prolific scholar in marketing, defines it as “that field of study which investigates the conditions and laws affecting the distribution of commodities and services. It is the institutionalized function of providing consumers with goods for their use” (p. 327).Although this definition of marketing is widely accepted, Ran Liu, who is a marketing scholar, states that it focuses on "solely commercial goods and lacks an emphasis on exchange and social ingredients of marketing (p. 1)."

LIU, R.. A Reappraisal on Marketing Definition and Marketing Theory. Journal of Eastern European and Central Asian Research (JEECAR), North America, 4, dec. 2017. Available at: <http://ieeca.org/journal/index.php/JEECAR/article/view/170>. Date accessed: 19 Feb. 2019 WilmarisD (talk) 02:27, 20 February 2019 (UTC)

 Not done: it's not clear what changes you want to be made. Please mention the specific changes in a "change X to Y" format and provide a reliable source if appropriate. DannyS712 (talk) 02:36, 20 February 2019 (UTC)

AJ Tavantzis Peer Review Marketing

Hi WilmarisD

I enjoyed reading about Marketing and like the way the article was sectioned with the lead section and so on. Your lead section is easy to understand and the information was interesting. I like that you included some different categories for the reader to differentiate. Marketing has many different uses and you included that in the article whether--AJ Tavantzis (talk) 00:26, 27 February 2019 (UTC) it was edited or new to the article it was helpful. Reading about the 4 P's was a good source to put into the article. I understood that well. Some of the five elements were missing , but maybe not the entire article was brought over to the sandbox. I would imagine this has much to much information to be able to do that. I see a clear structure with the headings and categories you included. The information was neutral and informative. I think you will need to cite more information with credible sources so we can follow the links and check the information. I think the article accomplished a good introduction to Marketing but could use some improvement with the structure and balance. Maybe add some of the different perspectives of marketing and what is can be used for. Overall I learned about Marketing from the article and will look forward to more editing. Thank you AJ Tavantzis --AJ Tavantzis (talk) 00:26, 27 February 2019 (UTC)February 26, 2019

Needs Criticism Section

Anything that has a huge negative influence on human culture as a whole, should have a Criticism section. 162.205.217.211 (talk) 18:40, 29 April 2019 (UTC)

Peer Review Marketing

This article is a very good article. It describes marketing in a very broad manner. The Lead of the article instantly tells a reader exactly what marketing is, and there is also an outline describing everything that this article will cover. There is not any negative tone, or personal points. The amount and quality of content in this article is outstanding. The article hits the major marketing points like the 4Ps, Public relations, SIVA, etc. The layout of the article completely follows the style of the outline. If a reader is looking for something in particular to learn about in this article, they could simply follow your outline. The article could use one or two more pictures of how a marketer looks like or how their office looks like. The article has good citations, but not as many as there should be for an article of this magnitude. Some information does not have any citations as to where the information comes from. However, the sources are good and reliable. In addition, this article is an amazing article for a reader that wants to learn everything involved in marketing.Makaveli334 (talk) 14:38, 15 June 2019 (UTC)

• Can you be specific about what needs sourcing? And I am surprised at how positive you are, given that the article has three tags. Moreover, the lead seems oddly short to me, for such a long article. Of course the lead doesn't need to be sourced, but if it is, then a "missing page" tag is a bad sign. I looked at the first body paragraph and it was awful (see edit summary), and yet there are sections that seem to have good sourcing, with academic citations. This article looks like it never had one or two decent editors that went over the entire thing--it's uneven. Maybe we can pay Bonadea to take care of it... I did add 20 points to your grade for this assignment--but this review doesn't address the article in a very specific manner. Dr Aaij (talk) 21:27, 15 June 2019 (UTC)

Poor style

This article is presently written like a personal fluffy essay and does not meet encyclopaedic standards. Are there any plans to fix this? ☃ Unicodesnowman (talk) 00:46, 22 August 2019 (UTC)

I might try to cut a bunch of it at some point before I throw it to WP:GOCE. Maybe not knowing much about the subject will be a benefit here, since its main problems are lack of organization and a heavy reliance on technical buzzwords. Interesting that an article about marketing is trying to market itself. originalmess^{how u doin that busta rhyme?} 06:14, 22 August 2019 (UTC)

MLM (Multi-level marketing)

Multi Level Marketing (MLM) is a business model or marketing strategy in which the distributors' income includes their own sales, and a percentage of the sales group they recruit, which is commonly known as their ‘downline’. Customers can also sign up as a distributor to sell the company’s product. Usually, the sign up fee will be the price paid to purchase the product. Is MLM a Pyramid Scheme? MLM itself is a legitimate business strategy. However the subject of ethics can be rather vulnerable. The pyramid scheme, unlike MLM, is clearly a scam. In a pyramid structure, a member pays a fee to join. A portion of the money will then be remitted back to them when they bring a new member into the scheme. No products are involved in this scheme, simply get more people to dump in money for your chance to make more money. — Preceding unsigned comment added by Techastrum (talk • contribs) 11:42, 25 December 2019 (UTC)

Original Research?

The section entitled 'History of Marketing' (Section 1.0) contains original research because it incorrectly juxtaposes the so-called "historical stages" with "marketing orientations".

The section heading clearly states that the section to follow is about the "history of marketing". However, the introductory sentence goes on to state that the marketing theorists identify a number of distinct stages - clearly implying that it is about to refer to time periods or eras in marketing thought. The sentence concludes by stating that the so-called stages are "the production orientation, the product orientation, the selling orientation, and the marketing orientation." By juxtaposing stages and orientations in a single sentence, this passage is effectively suggesting that the stages are synonymous with orientations. However, these two concepts do not refer to the same thing. Indeed, there are really few textbooks that make this assumption.

The problem of original research is compounded with the presentation of a table, immediately after the introductory sentence. This table, which has no title, refers to orientations - within a section about history and provides them with dates (which if you look at the editing history appear to be a fabrication). The provision of dates appears to provide additional support for the notion that these orientations represent distinct eras. Again, by juxtaposing historical stages with orientations along with dates outlining the periods for each, this article is effectively advancing original research by promoting a relationship between two concepts that have no foundation in theory.

Most theorists make an important distinction between historical eras or stages and orientations. The eminent theorist, Phillip Kotler, for example, refers to orientations as "philosophies" that guide marketing practice. (Kotler et al, Millenium edition, US, 2000). Kotler et al (2000) note that the production philosophy is "one of the oldest philosophies that guides sellers... [and] is still useful in some situations." (p.28). Of the selling philosophy, Kotler et al note that it "is typically practiced with unsought goods" (p. 29). In other words, Kotler is suggesting that these orientations are still with us, and are still being practiced today. In other words, Kotler is saying that orientations refer to a mindset that informs marketing practice or a set of assumptions on which marketing decisions are made. Kotler does not suggest that these orientations represent distinct historical eras. Kotler's comments appear to be entirely at odds with the material put forward in the table which provides clear start and end dates for each of the so-called stages.

The discussion in this article is advancing a mental connection between two ideas (stages and orientations) simply by placing these concepts together in a single section with a heading that alludes to history. But close proximity between two ideas on a page does not establish a logical connection between them. Not does it establish that these ideas have any basis in theoretical works? It would be practically impossible to find a serious theorist who equates marketing orientations with marketing stages or eras. Reliable sources for such a mental connection will not be found. This is exactly the type of original research that Wikipedia wants to avoid.

Reference: Kotler, P. et al, Marketing Management, (Millenium edition), Upper Saddle River, N.J., Pearson, 2000 — Preceding unsigned comment added by BronHiggs (talk • contribs) 08:40, 13 January 2017 (UTC)

Seasoning for the season: marketing profitably

The LEAD should include the key points of the article. Among the keywords and concepts are profit(ably), research, customer, seller/provider and product/service. There is a niche for one-time related to seasonal merchandise. YES, the word season is missing from the article! Hence:

Marketing is profitably using the results of studying short-term and long-term needs of those who can pay for a one-time, or in most cases, a steady flow of service or product placement.

The remainder will follow with "It" (is the study..) and even the sentence that begins "Because" pending another edit. Pi314m (talk) 06:59, 22 July 2020 (UTC)

Orientation(s)

The History of marketing article has more detail about Orientation(s) than does the baseline Marketing article, which has more than one section devoted to bits and pieces about this. Time to trim? Pi314m (talk) 10:19, 22 July 2020 (UTC)

Highlight "Marketing" in first sentence

Marketing should be Marketing. Enantios45 (talk) 09:01, 29 July 2020 (UTC)

Traditional or Modern Marketing: Best Practices

205.164.106.18 (talk) 11:15, 24 June 2021 (UTC)

This is not a request for anything. -Roxy the grumpy dog. wooF 11:17, 24 June 2021 (UTC)

Semi-protected edit request on 1 November 2021

Marketing is a process of identifying and satisfying the need of the customer. Karnika Mridul (talk) 15:26, 1 November 2021 (UTC)

 Not done: it's not clear what changes you want to be made. Please mention the specific changes in a "change X to Y" format and provide a reliable source if appropriate. ScottishFinnishRadish (talk) 15:35, 1 November 2021 (UTC)

Wiki Education Foundation-supported course assignment

This article is or was the subject of a Wiki Education Foundation-supported course assignment. Further details are available on the course page. Student editor(s): Paige.golds11.

Above undated message substituted from Template:Dashboard.wikiedu.org assignment by PrimeBOT (talk) 03:26, 17 January 2022 (UTC)

Wiki Education Foundation-supported course assignment

This article is or was the subject of a Wiki Education Foundation-supported course assignment. Further details are available on the course page. Student editor(s): Ccunh003.

Above undated message substituted from Template:Dashboard.wikiedu.org assignment by PrimeBOT (talk) 00:36, 18 January 2022 (UTC)

Wiki Education Foundation-supported course assignment

This article was the subject of a Wiki Education Foundation-supported course assignment, between 29 January 2019 and 23 March 2019. Further details are available on the course page. Student editor(s): WilmarisD. Peer reviewers: AJ Tavantzis.

Above undated message substituted from Template:Dashboard.wikiedu.org assignment by PrimeBOT (talk) 00:36, 18 January 2022 (UTC)

marketing

marketingcan be defined as the process of communicating the value of a product or service to customers Ugo nweke (talk) 06:32, 26 January 2022 (UTC)

marketing is based on thinking

Ugo nweke (talk) 06:33, 26 January 2022 (UTC)

marketing

marketingcan be defined as the process of communicating the value of a product or service to customers Ugo nweke (talk) 06:32, 26 January 2022 (UTC)

marketing is based on thinking

Ugo nweke (talk) 06:33, 26 January 2022 (UTC)

Wiki Education Foundation-supported course assignment

This article was the subject of a Wiki Education Foundation-supported course assignment, between 4 June 2019 and 31 July 2019. Further details are available on the course page. Student editor(s): Makaveli334. Peer reviewers: Makaveli334.

Above undated message substituted from Template:Dashboard.wikiedu.org assignment by PrimeBOT (talk) 00:36, 18 January 2022 (UTC)

Wiki Education Foundation-supported course assignment

This article was the subject of a Wiki Education Foundation-supported course assignment, between 26 August 2019 and 9 December 2019. Further details are available on the course page. Student editor(s): Catherine G Hernandez.

Above undated message substituted from Template:Dashboard.wikiedu.org assignment by PrimeBOT (talk) 00:36, 18 January 2022 (UTC)

marketing

😂😂😂
The following discussion has been closed. Please do not modify it.
marketingcan be defined as the process of communicating the value of a product or service to customers Ugo nweke (talk) 06:32, 26 January 2022 (UTC) marketing is based on thinking Ugo nweke (talk) 06:33, 26 January 2022 (UTC)

Semi-protected edit request on 12 February 2022

Caption is erroneously labelled as "soccer" but should be "rugby union" - specifically this code of rugby as the image depicts a line-out which is only performed in rugby union. Samsdh (talk) 22:40, 12 February 2022 (UTC)

 Done – thanks for pointing this out, Samsdh. Giraffer ^{(talk·contribs)} 22:44, 12 February 2022 (UTC)

Semi-protected edit request on 5 May 2022

Error: Dead link to source article "[57]" Change Current Link: https://www.business-achievers.com/general/marketing-mix-4-ps-8-ps to New link: https://ulivewv.com/the-4ps-of-marketing-a-business-and-8ps-of-service-marketing/ Dozierdd76 (talk) 16:37, 5 May 2022 (UTC)

Either link is a reliable source, so I removed the content instead. - MrOllie (talk) 17:16, 5 May 2022 (UTC)

Marketing principles

Meaning of marketing 2405:204:570B:C225:0:0:2AB3:40B0 (talk) 10:19, 29 May 2022 (UTC)

Semi-protected edit request on 3 September 2022

I request you please allow editing. Thank You Mamoon 16 (talk) 13:13, 3 September 2022 (UTC)

 Not done: it's not clear what changes you want to be made. Please mention the specific changes in a "change X to Y" format and provide a reliable source if appropriate. Victor Schmidt (talk) 13:18, 3 September 2022 (UTC)

Definition of Marketing

The current definition is: "Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand."

And is probably the longest sentence that I have ever seen in my life. It must clearly be simplified for legibility.

I want to change this to the simpler definition of:

"Marketing is the activities in which a Buisness engages in to generate or increase revenues from customers"

The next sentence would, of course, include the various common ways by which this is done. RayaanIrani (talk) 00:19, 8 May 2023 (UTC)