Prestige (beer)
 | |
| Manufacturer | Brasserie Nationale d'Haïti |
|---|---|
| Country of origin | Port-au-Prince, Haiti |
| Introduced | 1976 |
| Alcohol by volume | 5.6% |
| Style | Lager |
| Website | https://www.brana.ht/prestige-brand/ |
Prestige is a lager brewed by Brasserie Nationale d'Haïti (BRANA) in Port-au-Prince, Haiti. It is widely consumed and is the best-selling beer in Haiti with a 98% market share.[1] Prestige beer is available in some parts of the United States[2] and other countries. In 2011, Heineken publicly announced it acquired a controlling interest in BRANA by increasing its ownership from 22.5% to 95%[3][4]
History[edit]
Prestige was founded in 1976 by Michael Madsen; he is a member of one of the richest industrial families in Haiti. His ancestors arrived from Denmark in the late 19th century. Prestige was launched less than two years after BRANA's creation.[5] In 2005, Prestige began to be exported to select Canadian and U.S. cities.[2]
Awards[edit]
- 2000 World Beer Cup gold medalist, American-Style Lager category[5]
- 2012 World Beer Cup gold medalist, American-Style Cream Ale or Lager category[6][7][8]
Packaging[edit]
In 2018, BRANA introduced its new international standard bottling line and a new blue and red label, which are the colors of the flag of Haiti.[9] Prestige beer is available in a 12 fl. oz. and 16 fl. oz. bottles.[4][10]
See also[edit]
References[edit]
- ^ Press, ed. (18 May 2012). "Haitian Beer, Prestige, World Champion!". PR News. Retrieved 12 October 2015.
- ^ a b Placide, Pierre Ricardo, ed. (5 November 2012). "Encore de l'or pour prestige au World Beer Cup". Le Matin. Retrieved 13 October 2015. (in French)
- ^ AP, ed. (15 December 2011). "Heineken takes controlling stake in Haiti brewer". Yahoo!. Retrieved 12 October 2015.
- ^ a b Daniel, Trenton, ed. (5 April 2014). "Heineken: $100M investment in Haiti brewery". USA Today. Retrieved 12 October 2015.
- ^ a b World Cup Beer 2000 Winner's List
- ^ World Cup Beer 2012 Winner's List
- ^ Minsky, David, ed. (7 May 2012). "Haitian Beer Prestige Takes Gold Medal At World Beer Cup Competition". Miami New Times. Retrieved 12 October 2015.
- ^ "President Clinton and Heineken's BRANA leadership meet in Haiti to support local sourcing initiatives". 11 March 2013. Retrieved 6 February 2014.
- ^ Belfort, Jocelyn; Jean Baptiste, Juno, eds. (21 November 2013). "La bière Prestige, plus haïtienne que jamais". Le Nouvelliste. Retrieved 13 October 2015. (in French)
- ^ Curnutte, Mark, ed. (2011). A Promise in Haiti: A Reporter's Notes on Families and Daily Lives. p. 143. ISBN 9780826517838. Retrieved 12 October 2015.
