Baden Baden (brewery)
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Baden Baden is a Brazilian microbrewery, located in the city of Campos do Jordão in São Paulo. It was founded in 1999 to serve as a model factory in the production of craft beers and was the first premium beer manufacturer in Brazil.[citation needed] It is now owned by Heineken.
History[edit]
In 2000, after months of testing with different recipes, the brand's first beer was created, the Chopp Red Ale. In April 2001, the first bottled beers were launched: Red Ale, Pilsen Cristal, Lager Bock and Stout Dark Ale.
In 2007, Schincariol, then the second largest brewery in Brazil, acquired Baden Baden for an undisclosed amount.[1]
In 2011, 50.45% of Grupo Schincariol's capital was acquired by Kirin Holdings for R$3.95 billion. At the end of the same year, CADE approved the purchase of 100% of the company, with the amount paid of R$ 2.35 billion for the remaining 49.55% of the shares.[2]
In 2017, Brasil Kirin was acquired by Heineken Brasil , which took control of all its previous brands, including Baden Baden. The value of the acquisition was R$ 2.2 billion.[3] O valor da aquisição foi de R$ 2,2 bilhões.
References[edit]
- ^ "G1 > Economia e Negócios - NOTÍCIAS - Schincariol compra cervejaria Baden Baden e aumenta participação em mercado premium". g1.globo.com. Retrieved 2019-03-04.
- ^ "Kirin compra 100% da Schincariol | Primeiro Lugar". EXAME (in Brazilian Portuguese). 2011-11-03. Retrieved 2019-03-04.
- ^ "Heineken compra Kirin e se torna segunda maior cervejaria do Brasil". epocanegocios.globo.com (in Brazilian Portuguese). Retrieved 2019-03-04.
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