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This looks to be a neologism by the subject of the article and makes the lede sound like a PR bio. Actually, a lot of this article reads like a PR bio. At the very least, the word should be removed from the lede and a sentence perhaps specifying that Azarmina describes himself as such would be more appropriate. The term isn't a recognized category of occupation outside of this man's business endeavors, and obviously there isn't a separate article for it unlike the other descriptions in the lede. — Preceding unsigned comment added by Tonsil Crypt Ossuary (talk • contribs) 04:03, 10 March 2024 (UTC)[reply]