Talk:Online advertising/Archives/2015

Change News Feed Ads to Native Advertising

The correct title for the "news feed ads" section under display advertising, is Native advertising. Everything it describes is native advertising and the correct term should be used to avoid ambiguity. native ads wiki page — Preceding unsigned comment added by Adsguru (talk • contribs) 17:09, 30 July 2015 (UTC)

Programmatic Media article - delete, merge?

• Programmatic Media (edit | talk | history | protect | delete | links | watch | logs | views)
• Online Target Advertising (edit | talk | history | protect | delete | links | watch | logs | views)

The first of those articles just came up in a discussion at WP:AN/I#Programmatic Media. It seems to have much overlap with other online advertising articles, as does Online Target Advertising. Merge? Delete? Send both of those to AfD? Comments?

(On an unrelated note this Gizmodo article[1] has a readable explanation of how online advertising works, including all the bidding and intermediaries. Could be useful as a guide to making this subject more understandable.) John Nagle (talk) 20:12, 23 October 2015 (UTC)

Article set improvement

The discussion at the AfD for Programmatic Media indicated that the Online advertising area needs an article more accessible to the general reader. Somewhere, we need something which describes what happens when the user clicks on a link to a page with ads. All that tracking, bidding, ad selection, and delivery is covered across multiple articles in Wikipedia, but there's no overview. The Gizmodo article above is such an overview, and drawing from that, with new graphics, might be helpful. There are other articles on how online advertising works, but most of them are aimed at advertisers. See, for example, these videos on the digital advertising ecosystem: [2] [3]. The Internet Advertising Bureau has a good animated overview video.[4] Wikipedia needs something as understandable. John Nagle (talk) 20:33, 24 October 2015 (UTC)

Added some images which attempt to summarize the IAB's description of the process. These are all SVG files; they can be edited in any SVG editor. Some of the arrowheads point in the wrong direction when viewed in Mozilla. They're correct in Inkscape, and it's not yet clear whether the browser or the editor is at fault. Formatting fixes to follow. John Nagle (talk) 20:30, 26 October 2015 (UTC)

The reversed arrowheads are due to a bug in the Wikimedia system's server-side renderer. The SVG file is correct, but the PNG created by the server is wrong. Filed Wikimedia bug: [5]. John Nagle (talk) 20:42, 27 October 2015 (UTC)

All arrowheads now pointing in correct directions. Refresh page if you see a problem. John Nagle (talk) 18:33, 28 October 2015 (UTC)

Reworked ad exchange, supply-side platform and demand-side platform by adding a graphic to show where they fit in the system, and marked this article as the main article on the subject. John Nagle (talk) 20:36, 28 October 2015 (UTC)