Talk:Market segmentation/Archives/2012

Whoever wrote the Technology bit of Segmentation has got it wrong

For a start, it's fairly obviously the same content as the previous category - "Behaviour"... you could very well have a "Technology" segment, and if you were, you might want to get a relevant academic source! I checked the academic link provided and it has nothing to do with market segmentation; look:

Title: ARF Video Electronic Media Council.

Author: Kaplan, Barry

Source:Journal of Advertising Research; Apr/May88, Vol. 28 Issue 2, p38, 2p

Document Type: Article

Subject Terms:

• ADVERTISING -- Management
• TELEVISION advertising

ADVERTISING Research Foundation DIGITAL media RATING MEMBERSHIP

Company/Entity: ADVERTISING Research Foundation

Abstract:

The Video Electronic Media Council of the Advertising Research Foundation was formed in 1984 with the objective
of investigating the complexities of the new electronic media environment and steering related research efforts in
a direction, which would be of maximum value to the industry. The council has been actively involved with the
Foundation's Media Communications Council in co-sponsoring the six annual electronic media and research
technologies key issues workshops held to date, and will continue this involvement with the program for the
seventh workshop of the series, scheduled for December 1988. With the advent of the people meter in 1987, the
Video Electronic Media Council became very active. The council concentrated primarily on two key areas affecting
the selling and buying of advertising time via the television medium. The first is the introduction of people
meters as the primary means of measuring national television audiences; and second is the effect of Video
Cassettes Recorders on television ratings. The article also presents a list of members of the Council.

ISSN: 0021-8499

Accession Number: 6560914

...it's 1 page long! Bugger all content really; and 20 years old. It doesn't support the content (even if the content was correctly entered, and not just a rewrite of the section above it!).

Is it really so hard to search for something remotely related? Maybe something along these lines: http://www.eito.com/definitionsICT.htm

(5 seconds of my life I'll never get back)

This is the key problem of Crappypaedia, it's edited by people who are invariably clueless, and don't even bother to check anything - "oh i'll just post an academic paper on it to back up my preformed assumption just 'cos the title sounds about right!" tsk.... [rolls eyes]

macdaddy

Other ways of segmenting the market

It seems like the article is mainly interested in talking about using price as the standard to segment the market. However, there are more ways to do that, such as geographic location, education etc. Allison J. Lee (talk) 04:02, 26 September 2011 (UTC)

The intro is too complicated

The first sentence is a negative 2 lines sentence. Shouldn't it be simplified, stating what is market segment instead of what it is now? — Preceding unsigned comment added by Hanochrahimi (talk • contribs) 06:39, 6 February 2012 (UTC)