Talk:Cost per impression

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The content of this article has been derived in whole or part from Farris, Paul W.; Neil T. Bendle; Phillip E. Pfeifer; David J. Reibstein (2010). Marketing Metrics: The Definitive Guide to Measuring Marketing Performance. Upper Saddle River, New Jersey: Pearson Education, Inc. ISBN 0137058292.. Permission has been received from the copyright holder to release this material under both the Creative Commons Attribution-ShareAlike 3.0 Unported license and the GNU Free Documentation License. You may use either or both licenses. Evidence of this has been confirmed and stored by VRT volunteers, under ticket number 2012021110008071. Permission applies only to such content from this book as is already present in the article on February 1, 2013. See item #88 in the OTRS records
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EZ[edit]

The only way Cost Per Click is better than Cost Per Impression is that it is easy to measure the clicks.

CPM is better for the browsing public (and for publishers) because publishers aren't tempted try to trick people into clicking the ads to get a payout. CPI means less intrusive, less deceptive ads and better content.

Other than being a horrible example of squeezing as much out of a CPM as possible(700 million ads on one page), the webopedia definition adds nothing. 199.15.2.94 15:40, 8 November 2006 (UTC)[reply]

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I would dispute that CPM is better for the Publisher while CPA is better for the Advertiser. It depends solely on the situation. CPM may for cheaper and more affective for an advertiser who is able to create good graphical elements, and has a site which converts well already since the cost is usually lower. CPA would be much more suited if the publisher is required to add value to the sales process.

The article mentions what CPI is used for, but no where does it mention what CPI actually does. What is meant by the term "impression?"--146.145.125.131 15:46, 23 October 2007 (UTC)[reply]

Basically, reiterating the last comment: The term IMPRESSION needs to be defined at the top of the article! Hello?

Merge with Cost per mille[edit]

This article is basically (from what I can see) a duplication of http://en.wikipedia.org/wiki/Cost_per_mille.

May I suggest a merge? I'm not sure of the actual process, however 124.176.216.36 (talk) 11:28, 7 April 2012 (UTC)[reply]