Syagnik Banerjee

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Syagnik Banerjee
NationalityIndian & American
Occupation(s)Scholar, author, professor
Academic background
EducationPresidency University, Kolkata (BSc)

International Management Institute- New Delhi(MBA)

University of Rhode Island (PhD)
Academic work
Main interestsMarketing, data science, public policy

Syagnik “Sy” Banerjee is an American (of Indian origin) scholar, author, and professor affiliated with the University of Michigan-Flint. He is known for publishing literature on the subjects of digital marketing, data sciences, and public policy in publications such as the Journal of Business Research,[1][2] the Journal of Public Policy and Marketing,[3] and the Harvard Business Review.[4] His works have been cited more than 800 times in academic journals.[5] He is also known for co-authoring the book M-Powering Marketing in a Mobile World.[6]

Education[edit]

Banerjee graduated from Presidency University, Kolkata with a bachelor's degree in economics in 1997. He earned an MBA in marketing from International Management Institute in 1999 and a PhD in marketing from the University of Rhode Island.[7][8]

Career[edit]

Before pursuing a career in academia, Banerjee worked in several jobs for companies such as Eveready Industries, Venture Infotech Group, and Bharti Telecom Group.[9]

In 2006, Banerjee was named a fellow of the AMA-Seth Doctoral Consortium. Banerjee joined the faculty of the University of Michigan-Flint in 2008 as an assistant professor.  Banerjee also taught a course at Northwestern University, developing and teaching the first academic course on mobile  marketing at Northwestern.[8][7]

He also became an associate professor at the University of Michigan-Flint  in 2014 and a professor of marketing in 2020.[10]  As of 2022, he is an affiliate professor at the University of Michigan's Michigan Institute for Data Science (MIDAS).[11]

Banerjee also participated in the OakGov Challenge in 2010, winning third place for his web application OMG Campus.[12]

Banerjee is also an associate editor for the Journal of Consumer Marketing and a member of the editorial board for the European Journal of Marketing and the Journal of Research in Interactive Marketing.[7]

Banerjee co-authored the 2017 book M-Powering Marketing in a Mobile World with Ruby Roy Dholakia and Nikhilesh Dholakia.[6] Banerjee also contributed a chapter titled “India: The Awakening of M-Commerce” to the book M-Commerce: Global Experiences and Perspectives.[13]

Banerjee has also written as a contributor for The Economic Times[14][15][16] and Inside Sources.[17]

Scholarly Contributions[edit]

Banerjee has contributed towards research on the effectiveness of Location Based Advertising,[18] measurement of Location Privacy[19] and detection of Advertising Fraud using location data.[20]

Selected publications[edit]

  • Banerjee, S. S., & Dholakia, R. R. (2008). Mobile advertising: does location based advertising work?. International Journal of Mobile Marketing.[21]
  • Banerjee, S., & Yancey, S. (2010). Enhancing mobile coupon redemption in fast food campaigns. Journal of Research in Interactive Marketing.[22]
  • Banerjee, S. S., & Dholakia, R. R. (2012). Location‐based mobile advertisements and gender targeting. Journal of Research in Interactive Marketing, 6(3), 198-214.[23]
  • Poddar, A., Foreman, J., Banerjee, S. S., & Ellen, P. S. (2012). Exploring the Robin Hood effect: Moral profiteering motives for purchasing counterfeit products. Journal of Business Research, 65(10), 1500-1506.[24]
  • Banerjee, S., Hemphill, T., & Longstreet, P. (2018). Wearable devices and healthcare: Data sharing and privacy. The Information Society, 34(1), 49-57.[25]
  • Banerjee, Syagnik (2019), “Geosurveillance, Location Privacy, and Personalization,” Journal of Public Policy & Marketing, 38 (4), pp: 484–99.[26]

Bibliography[edit]

  • Banerjee, S., Dholakia, R. R., Dholakia, N. (2017). M-Powering Marketing in a Mobile World. United States: Business Expert Press. ISBN 9781631570049
  • Banerjee, S. S., & Lennon, M. M. (2006). India: The Awakening of M-Commerce. In N. Dholakia, M. Rask, & R. Dholakia (Ed.), M-Commerce: Global Experiences and Perspectives (pp. 133–156). IGI Global ISBN 9781591403173

References[edit]

  1. ^ Banerjee, Syagnik; Xu, Shichun; Johnson, Scott D. (2021-06-01). "How does location based marketing affect mobile retail revenues? The complex interplay of delivery tactic, interface mobility and user privacy". Journal of Business Research. 130: 398–404. doi:10.1016/j.jbusres.2020.02.042. ISSN 0148-2963. S2CID 216458506.
  2. ^ Banerjee, Syagnik; Poddar, Amit (2021-06-01). "Run-of-the-Mill or Avant Garde? Identifying restaurant category positioning and tastemakers from digital geo-location history". Journal of Business Research. 130: 436–443. doi:10.1016/j.jbusres.2020.01.060. ISSN 0148-2963. S2CID 214414661.
  3. ^ Banerjee, Syagnik (July 2019). "Geosurveillance, Location Privacy, and Personalization". Journal of Public Policy & Marketing. 38 (4): 484–499. doi:10.1177/0743915619860137. S2CID 201333801.
  4. ^ Sultan, Fareena; Banerjee, Syagnik (Sy) (2018-06-12). "Enhancing Customer Insights with Public Location Data". Harvard Business Review. ISSN 0017-8012. Retrieved 2022-12-30.
  5. ^ "Sy Banerjee". scholar.google.com. Retrieved 2022-12-30.
  6. ^ a b Banerjee, Syagnik; Dholakia, Ruby Roy; Dholakia, Nikhilesh (2017-11-21). M-Powering Marketing in a Mobile World. Business Expert Press. ISBN 978-1-63157-004-9.
  7. ^ a b c "UM-Flint". directory.umflint.edu. Retrieved 2022-12-30.
  8. ^ a b Stukent (2014-11-25). "Professor of the Month: Syagnik Banerjee". Stukent. Retrieved 2022-12-30.
  9. ^ "About the Authors". igi-global.com. 2006. Retrieved 2022-12-30.
  10. ^ "PROMOTION RECOMMENDATION" (PDF). umich.edu. 2020-05-21. Retrieved 2022-12-30.
  11. ^ "Syagnik Banerjee". MIDAS. Retrieved 2022-12-30.
  12. ^ "Smartphone App to Make UM-Flint Campus Life a Little Easier". UM-Flint NOW. 2010-10-08. Retrieved 2022-12-30.
  13. ^ Nikhilesh, Dholakia; Morten, Rask; Roy, Dholakia, Ruby (2006-03-31). M-Commerce: Global Experiences and Perspectives: Global Experiences and Perspectives. Idea Group Inc (IGI). ISBN 978-1-59140-317-3.{{cite book}}: CS1 maint: multiple names: authors list (link)
  14. ^ "View: Making sense of the standoff between govt and WhatsApp over new IT rules". The Economic Times. 2021-05-28. ISSN 0013-0389. Retrieved 2023-02-08.
  15. ^ "View: Social media firms are not digital media companies. The new IT guidelines fail to get this fact". The Economic Times. Retrieved 2023-02-08.
  16. ^ "View: Facebook's monopolistic behaviour needs to be viewed through a new anti-competition lens". The Economic Times. Retrieved 2023-02-08.
  17. ^ Banerjee, Syagnik (2020-10-16). "Big Tech's Collision With Big Government". InsideSources. Retrieved 2023-02-08.
  18. ^ Banerjee, Syagnik (Sy); Dholakia, Ruby Roy (2008). "Mobile Advertising: Does Location Based Advertising Work?". Rochester, NY. SSRN 2135087. {{cite journal}}: Cite journal requires |journal= (help)
  19. ^ Banerjee, Syagnik (October 2019). "Geosurveillance, Location Privacy, and Personalization". Journal of Public Policy & Marketing. 38 (4): 484–499. doi:10.1177/0743915619860137. ISSN 0743-9156. S2CID 201333801.
  20. ^ Poddar, Amit; Banerjee, Syagnik; Sridhar, Karthik (2019-04-24). "False advertising or slander? Using location based tweets to assess online rating-reliability". Journal of Business Research. 99: 390–397. doi:10.1016/j.jbusres.2017.08.030. ISSN 0148-2963. S2CID 3316841.
  21. ^ Banerjee, Syagnik (Sy); Dholakia, Ruby Roy (2008). "Mobile Advertising: Does Location Based Advertising Work?". Rochester, NY. SSRN 2135087. {{cite journal}}: Cite journal requires |journal= (help)
  22. ^ Banerjee, Sy; Yancey, Scott (2010-01-01). "Enhancing mobile coupon redemption in fast food campaigns". Journal of Research in Interactive Marketing. 4 (2): 97–110. doi:10.1108/17505931011051650. ISSN 2040-7122. S2CID 168095825.
  23. ^ Banerjee, Syagnik (Sy); Roy Dholakia, Ruby (2012-01-01). Dix, Steve; Ferguson, Graham (eds.). "Location‐based mobile advertisements and gender targeting". Journal of Research in Interactive Marketing. 6 (3): 198–214. doi:10.1108/17505931211274679. ISSN 2040-7122. S2CID 144587234.
  24. ^ Poddar, Amit; Foreman, Jeff; Banerjee, Syagnik (Sy); Ellen, Pam Scholder (2012-10-01). "Exploring the Robin Hood effect: Moral profiteering motives for purchasing counterfeit products". Journal of Business Research. Fashion Marketing and Consumption of Luxury Brands. 65 (10): 1500–1506. doi:10.1016/j.jbusres.2011.10.017. ISSN 0148-2963. S2CID 145158918.
  25. ^ Banerjee, Syagnik (Sy); Hemphill, Thomas; Longstreet, Phil (2018-01-01). "Wearable devices and healthcare: Data sharing and privacy". The Information Society. 34 (1): 49–57. doi:10.1080/01972243.2017.1391912. ISSN 0197-2243. S2CID 3826237.
  26. ^ Banerjee, Syagnik (October 2019). "Geosurveillance, Location Privacy, and Personalization". Journal of Public Policy & Marketing. 38 (4): 484–499. doi:10.1177/0743915619860137. ISSN 0743-9156. S2CID 201333801.
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