Sita Ramam

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Sita Ramam
Theatrical release poster
Directed byHanu Raghavapudi
Screenplay byHanu Raghavapudi
Rutham Sathar
Jay Krishna
Raj Kumar Kandamudi
Story byHanu Raghavapudi
Produced byC. Aswani Dutt
Starring
Cinematography
Edited byKotagiri Venkateswara Rao
Music byVishal Chandrasekhar
Production
companies
Distributed by
Release date
  • 5 August 2022 (2022-08-05)
Running time
163 minutes[1]
CountryIndia
LanguageTelugu
Budget₹25 crores[2][3]
Box officeest. ₹91.4 crores[a]

Sita Ramam (transl. Sita and Ram) is a 2022 Indian Telugu-language period romantic drama film directed by Hanu Raghavapudi. Produced under the banner of Vyjayanthi Movies and Swapna Cinema, the film stars Dulquer Salmaan and Mrunal Thakur (In her Telugu debut) in the titular roles, with Rashmika Mandanna, Sumanth, Sachin Khedekar, Jisshu Sengupta, Murali Sharma and others in pivotal roles.[4]

Set in 1964, it tells the story of Lieutenant Ram, an orphaned army officer serving at the Kashmir border, gets anonymous love letters from Sita Mahalakshmi, after which Ram is on a mission to find Sita and propose his love. The principal photography commenced in April 2021 and ended in April 2022 with filming taking place in Hyderabad, Kashmir and Russia. The film's music was composed by Vishal Chandrasekhar with cinematography by P. S. Vinod and Shreyaas Krishna.

Sita Ramam released theatrically on 5 August 2022 to generally positive critical reviews praising Hanu's direction, story, screenplay, writing, soundtrack, musical score, emotional weight and performances (particularly those of Thakur and Salmaan). The film emerged as a major commercial success, grossing ₹91.4 crores (11 million USD) [a] at the box office, becoming the ninth highest-grossing Telugu film of 2022.

Plot[edit]

The story is set against the background of Operation Gibraltar

In 1985, an aggressive Pakistani rabble-rouser, Afreen, is demanded by the dean of her university in London to apologise to an Indian philanthropist, Anand Mehta, for setting his car ablaze in retaliation for burning the Pakistani flag. When Afreen repudiates, Mehta asks her to pay a compensation of 10 lakh INR within a month, or else she will be sent to prison. Afreen undertakes an initiative to reconcile with her estranged grandfather, Abu Tariq, a former Brigadier of the Pakistani Army, and take money from him. Hence, she flies to Karachi, Pakistan, only to learn that he died of illness a few days ago, and she herself is supposed to deliver a letter from Indian Army Lieutenant Ram, written in 1965, to Sita Mahalakshmi of Hyderabad, India, which her grandfather could not deliver by means of post. According to Tariq's will, she would inherit his wealth only after the letter was delivered to Sita. Left with no choice, Afreen goes to Noor Jahan Palace, Hyderabad, where the letter is intended to be sent, but realises that the palace was donated by its princess Noor Jahan for the higher education of girls twenty years ago.

Afreen reluctantly enlists the help of her Indian senior Balaji and meets Subramanyam, an accountant who worked at the palace for Nawab for about forty years, and inquires about Sita, but he doesn't remember anyone with that name employed in the palace. Afreen decides to chase the details about Ram, believing that it could lead them to Sita, and from a military library, she collects details about Ram's regiment and meets his regiment-mate Vikas Varma in Anantapuram.

At present, Vikas reveals to Afreen and Balaji that he could not meet Ram after that due to his personal problems and gives them Durjoy's address and Vishnu's contact information. Afreen calls Vishnu through a telephone booth at a bus station, but he is about to disconnect the call as the bus to Hyderabad is about to leave. But he becomes curious that someone wants to know about Ram. Vishnu then postpones his plans to search for Afreen. They later meet Durjoy and learn what happened after Sita left.

The rest of the story revolves around Afreen searching for Seeta.

Cast[edit]

Production[edit]

Development[edit]

Hanu Raghavpudi got the idea for the film when he bought a book that had an unopened inland letter. Regarding the same, he told The Hindu, "The letter I found in that book, in 2007, was from a mother to her son. I gathered that their family is from Vijayawada and the son is living in a hostel. She had enquired about his well-being and asked when he would be home. It got me thinking, what if the contents of the letter had something crucial that could change the course of events?".[8] An army backdrop was later included in the story as suggested by Rajkumar Kandamudi. Sheetal Sharma was brought in as the costume designer for the film.[9] The film was announced in July 2020.[10] In April 2022, its title Sita Ramam was announced.[11][12]

Casting[edit]

Dulquer Salmaan was roped in to play the lead role as a military officer, and it is his second collaboration in Telugu cinema with Vyjayanthi Movies after Mahanati (2018).[13] Mrunal Thakur was signed to play Sita by marking her debut in Telugu cinema before Pooja Hegde was finalized and later she is out of the project due to date clashes.[14] Raashi Khanna was initially considered for the role of Afreen before Rashmika Mandanna was finalized for the role.[15] Singer and Voice artist Chinmayi Sripada was roped in to dub for Mrunal in the film, soon after her delivering twin babies.

Filming[edit]

A major portion of the film was shot in Srinagar and at Dal Lake

The principal photography for the film, commenced in April 2021 in Kashmir and the first schedule wrapped up in July 2021. The primary locations in Kashmir were Srinagar's Dal Lake, Jalali House and Sonamarg's Thajwass Glacier.[16][17] After two subsequent schedules in Russia and Hyderabad, the final schedule took place in April 2022.[18] Some parts of the song "Kaanunna Kalyanam" was also reshot and added in the Tamil version as "Kannukkule".[19]

Soundtrack[edit]

Main article: Sita Ramam (soundtrack)

The music and soundtrack was composed by Vishal Chandrasekhar. The audio rights were acquired by Sony Music India. The first single titled "Oh Sita Hey Rama" was released on 9 May 2022. "Ala Nemaliki - Inthandam Reprise" version sung by S. P. Charan was released later.[20]

Release[edit]

Theatrical[edit]

Sita Ramam released on 5 August 2022 in Telugu along with dubbed versions of Tamil and Malayalam languages.[21][22] The Hindi dubbed version of the film was released on 2 September 2022.[23]

The film's screening was banned in Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the United Arab Emirates.[24] According to an article published by News18, the ban was a result of the film hurting religious sentiments.[25] Later, the ban in the United Arab Emirates was lifted and the film released there on 11 August 2022.[26] A pre-release event was conducted in Hyderabad on 3 August 2022 with Prabhas attending as guest.[27] The team promoted the film at events in Hyderabad, Vijayawada, Vizag, Chennai and Kochi.[28][29]

Distribution[edit]

The film is distributed in Nizam region by Asian Cinemas, Krishna[b] and Uttarandhra region by Annapurna Studios, Tamil Nadu by Lyca Productions and Wayfarer Films in Kerala.[30] The Hindi version rights were acquired by Pen Studios.[31] In the United States, it is distributed by S. Radha Krishna's Radhakrishna Entertainments.[32][33] The worldwide theatrical rights of the film were sold at a cost of ₹18.70 crore.[34]

Home media[edit]

The digital distribution rights of the film were acquired by Amazon Prime Video.[35] The film premiered on Amazon Prime Video on 9 September 2022 in Telugu and dubbed versions of Tamil and Malayalam languages.[36] The film premiered on Disney+ Hotstar in Hindi on 18 November 2022.[37] The satellite rights of the film is acquired by Star Maa.[38]

Reception[edit]

Critical response[edit]

Mrunal Thakur and Dulquer Salman were highly praised by most critics for their portrayal of Sita and Ram respectively.

Sita Ramam received generally positive critical reviews upon release, with praise directed towards the direction, story, screenplay, dialogues, music and performances of the cast.[39]

Neeshita Nyayapati of The Times of India rated the film 3.5 out of 5 stars and wrote, "With Sita Ramam, Hanu manages to deliver a story that's moving and a film that's visually aesthetic and pleasing".[40] Jayadeep Jayesh of Deccan Herald rated the film 3.5 out of 5 stars and wrote, "Sita Ramam shares its soul with the Bollywood classic Veer-Zaara (2004), yet it maintains an identity of its own".[41] Jeevi of Idlebrain rated the film 3 out of 5 stars and wrote, "On the whole, Sita Ramam is a classy tale of eternal love".[42] Priyanka Sundar of Firstpost rated the film 3 out of 5 stars and called the film "a visually beautiful tale of love and loss".[43] Anji of Sakshi rated the film 3 out of 5 stars, praised the music, cinematography, and direction and called the film 'a beautiful love story'.[44] Soundarya Athimuthu of The Quint rated the film 2.5 out of 5 stars and wrote, "Sita Ramam delivers a poignant love story laced with socio-political messaging".[45]

Janani K of India Today rated the film 2.5 out of 5 stars and wrote, "Sita Ramam is also a musical, as opposed to a romantic story about war".[46] Balakrishna Ganeshan of The News Minute rated the film 2.5 out of 5 stars and wrote, "Sita Ramam tries hard to make the love story between Sita and Ram a poignant tale, but with weak writing, the film does not get the desired response". He also opined that Vennala Kishore's character is related to Lord Hanuman, who helps Rama in his journey to find Sita in the Ramayanam.[47] Manoj Kumar R. of The Indian Express rated the film 2 out of 5 stars and wrote, "The screen presence of Dulquer Salmaan and Mrunal Thakur does add a little vigour to the otherwise dull narration. The film majorly leverages the good looks of its actors to make it tolerable".[48] Gautama Bhaskaran of News 18 rated the film 1.5 out of 5 stars and wrote, "Sita Ramam has all the ingredients of a puffed-up plot, peppered with coincidences and made to look like a web of implausibilities".[49]

A critic for Telangana Today stated, "The film is however for the grooming of Dulquer's fan following. He is a natural charmer and understands the nuances of his role".[50] Writing for Hindustan Times, Haricharan Pudipeddi opined, "Dulquer Salmaan and Mrunal Thakur's film is a tale of love that also takes a mature and sensitive take on the conflict between India and Pakistan".[51] Opining the same, The Hindu's Sangeetha Devi Dundoo wrote, "Hanu Raghavapudi's old-world romance saga brims with earnestness and is helped by charming performances from Dulquer Salmaan and Mrunal Thakur".[52] Princy Alexander of Onmanorama, stated, "Sita Ramam is a heartfelt romantic tale in a strife-torn setting".[53] 123Telugu wrote, "On the whole Sita Ramam is a beautiful love story. The film has a decent first half and great second half. The scintillating performances by all the lead cast, the pleasing narrative, and the poetic writing will make you poignant and heartwarming".[54]

Box office[edit]

On its opening day, Sita Ramam collected a gross collection of ₹5.25 crore (US$660,000) in worldwide.[55] On the same day, it collected a gross of $400K at the US box office.[56] In nine days, the film has collected a total gross of $1 million at the United States box office.[57] The film collected a worldwide gross of ₹50 crore in 10 days, and emerged as a major commercial success at the box office.[58] The film's Hindi version netted ₹8.19 crore at the box office.[59]

Accolades[edit]

Award Date of ceremony[c] Category Recipient(s) Result Ref.
Indian Film Festival of Melbourne 11 August 2023 Best Film Vyjayanthi Movies, Swapna Cinema Won [60]
South Indian International Movie Awards 15–16 September 2023 Best Film – Telugu Vyjayanthi Movies, Swapna Cinema Won [61][62]
Best Director – Telugu Hanu Raghavapudi Nominated
Best Cinematographer – Telugu P. S. Vinod Nominated
Best Actor – Telugu Dulquer Salmaan Nominated
Best Actress – Telugu Mrunal Thakur Nominated
Best Actress Critics – Telugu Won
Best Female Debut – Telugu Won
Best Supporting Actor – Telugu Sumanth Nominated
Best Music Director – Telugu Vishal Chandrashekhar Nominated
Best Lyricist – Telugu Krishnakanth for "Inthandham" Nominated
Best Male Playback Singer – Telugu S. P. Charan for "Oh Sita Hey Rama" Nominated

See also[edit]

Notes[edit]

  1. ^ a b News 18 and Zee News reported the worldwide collection to be over ₹91.4 crores.[5][6] News18 Telugu mentioned the worldwide gross as ₹98.10 crores.[7]
  2. ^ Undivided Krishna district
  3. ^ Date is linked to the article about the awards held that year, wherever possible.

References[edit]

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External links[edit]

Retrieved from "https://en.wikipedia.org/w/index.php?title=Sita_Ramam&oldid=1220812754"