Rothco

Add links
From Wikipedia, the free encyclopedia

Rothco
Company typePrivate
IndustryAdvertising
FoundedDublin, Ireland (1995 (1995))
Headquarters
Dublin
,
Ireland
Area served
Global
Key people
  • Richard Carr
  • (CEO)
ProductsBrand Development
Strategy
Technology
Experience Design
Number of employees
170
ParentAccenture
Websiterothco.ie

Rothco is a creative and advertising agency based in Dublin, Ireland.[1] The agency was founded in 1995, employs more than 150 people, and was acquired by Accenture in December 2017.[2][3][4]

Notable campaigns[edit]

AIB[edit]

  • ‘Mick and Kate’ – Rothco was the creative agency behind AIB's ‘Mick and Kate’ mortgage campaign. The campaign became notable in Ireland[5][6][7] for its unusual approach to the subject of mortgages - in that it featured customers at the tail-end of the mortgage process, rather than the beginning.[original research?]
  • ‘The Toughest’ – Rothco's campaign for AIB to reposition the GAA Club Championships won several awards, spawned a series of TV specials, and was featured as a keynote talk during Cannes 2017.[8][9]

Daintree Paper[edit]

Defence Forces[edit]

  • ‘A New Dawn’ - Rothco were the agency behind the Irish Defence Forces ‘A New Dawn’ campaign, a recruitment drive for 18-24 year olds. The campaign saw the Irish Defence Forces use the device of a ‘hyper-realistic’ first-person shooter game to attract over 3,600 applicants.[14][15][16]

Tesco Ireland[edit]

  • ‘Big Can Be Good’ – Rothco sought to reposition Tesco Ireland by focusing on the brand's reputed benefits to Irish communities.[17][18]

Awards and recognition[edit]

The company has won national and international awards[19][20][21][22] In 2018 a Rothco representative spoke on the main stage for the fourth time at Cannes Lions International Festival of Creativity.[citation needed]

  • Forbes - Top 100 Global Ad Agencies That Know Social Media and Google.[11]
  • 2012 Silver Midas - Allied Irish Banks Small Business Support.[12][13]
  • 2012 Webby Awards Honoree - O2 'Bring Back the Roar'.[14]
  • 2013 APMC (Gold & 4 Silver); Love Radio Awards (Grand Prix)
  • 2014 Kinsale Sharks (14 sharks); AdFX (2 Gold); Marketing Society (Excellence Award)[citation needed]
  • 2015 Cannes Lions Festival of Creativity (Bronze); APMC (3 Gold & 3 Silver); An Post Marketing Awards (Grand Prix); ICAD (17 bells); Kinsale Sharks (21 sharks)[citation needed]
  • 2016 Cannes Lions Festival of Creativity (Silver); APMC (5 Gold & 6 Silver); An Post Marketing Awards (4 Gold & 3 Silver)’ ICAD (14 bells); AdFX (Grand Prix & 5 Gold)
  • 2018 Rothco won 117 international awards, including 7 Cannes Lions and the Grand Prix in the Creative Data category. They were also awarded Eurobest 'Agency of the Year'[citation needed]

References[edit]

  1. ^ "Marketing - Ireland's Marketing & Media Monthly Magazine - Teaming with ideas". Marketing.ie. Archived from the original on 4 October 2013. Retrieved 2 October 2013.
  2. ^ Spanier, Gideon (14 December 2017). "Accenture makes tenth agency acquisition of year by buying Rothco in Ireland". Campaign. Retrieved 14 March 2018.
  3. ^ "Rothco Acquired by Accenture Interactive in Landmark Deal". AdWorld.ie. 15 December 2017. Retrieved 14 March 2018.
  4. ^ "Accenture Interactive Acquires Irish Agency Rothco". www.adweek.com. Retrieved 6 June 2018.
  5. ^ "Meet Kate and Mick, that couple who've paid off their mortgage at last". The Irish Times. Retrieved 10 August 2017.
  6. ^ O'Connor, Amy. "The 6 stages of watching *that* AIB mortgage ad". The Daily Edge. Retrieved 10 August 2017.
  7. ^ AdWorld (12 May 2017). "AIB and McDonald's Feature Prominently in OOH Brand Recall Survey". AdWorld.ie. Retrieved 10 August 2017.
  8. ^ AdWorld (2 June 2017). "Rothco and AIB to Deliver Cannes Talk on Setting Creativity Free". AdWorld.ie. Retrieved 10 August 2017.
  9. ^ "AIB and Rothco hoping for a 'tough' crowd at Cannes Lions". The Irish Times. Retrieved 10 August 2017.
  10. ^ "CBC - Irish company turns anti-gay pamphlets into confetti for LGBT weddings". The Independent. 8 April 2015. Retrieved 10 August 2017.
  11. ^ a b Grenoble, Ryan (8 April 2015). "'Shred Of Decency' Campaign Turns Anti-Gay Pamphlets Into Confetti For Same-Sex Weddings". Huffington Post. Retrieved 10 August 2017.
  12. ^ a b "The paper company in Ireland that shreds anti-gay leaflets and turns them into confetti". The Independent. 8 April 2015. Retrieved 10 August 2017.
  13. ^ a b AdWorld (26 June 2015). "Rothco Wins at Cannes for Shred of Decency Campaign". AdWorld.ie. Retrieved 10 August 2017.
  14. ^ a b Barry, Aoife. "Videogame nets Defence Forces 3,600 applicants from wannabe recruits". TheJournal.ie. Retrieved 10 August 2017.
  15. ^ "World's first for the Irish Defence Forces in new recruitment drive | JOE.ie". JOE.ie. Retrieved 10 August 2017.
  16. ^ "Video: Neil Back pranks three plucky Irish rugby fans with priceless sting - Independent.ie". Independent.ie. Retrieved 10 August 2017.
  17. ^ "Tesco - Big Can Be Good". ICAD. Retrieved 10 August 2017.
  18. ^ "Tesco Film Advert By Rothco: Big can be good | Ads of the World™". adsoftheworld.com. Retrieved 10 August 2017.
  19. ^ "IAPI - Rothco". iapi.ie. Retrieved 10 August 2017.
  20. ^ "Rothco Steals the Spotlight at ADFX Awards with Orchard Thieves | LBBOnline". Retrieved 10 August 2017.
  21. ^ AdWorld (26 May 2017). "Rothco Wins Eight FAB Awards for Tesco and Heineken". AdWorld.ie. Retrieved 10 August 2017.
  22. ^ AdWorld (1 July 2016). "Rothco Wins Silver Cannes Lions". AdWorld.ie. Retrieved 10 August 2017.

External links[edit]

Retrieved from "https://en.wikipedia.org/w/index.php?title=Rothco&oldid=1163044493"