Pokéfuta

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The first Pokéfuta installed, located in Ibusuki and featuring Eevee

Pokéfuta (Japanese: ポケふた) or Poké Lids are manhole covers in Japan decorated with drawings of Pokémon characters. Beginning installation in 2018, over 200 covers have since been installed by The Pokémon Company in cities across the country. They serve as local points of interest, attracting tourists to lesser known destinations in Japan.

Background[edit]

In Japan, manhole covers are often decorated with artistic designs, with CBS News reporting in 2019 that over 6,000 designs were spread across the country. The practice originated in the 1980s as a public relations campaign for the revitalization of sewer systems. Many towns and cities across Japan have their own designs which represents the local identity, and the practice has garnered sufficient interest from the public for annual manhole exhibitions.[1]

The Pokémon Company, in partnership with local Japanese governments within the "Pokémon Local Acts" project, began designing and installing manhole covers to be installed in Japanese towns, partly to attract tourists to smaller uncommon destinations and help revitalize cities struck by natural disasters.[2][3] The first such manhole installed featured the Pokémon Eevee, installed in the city of Ibusuki in Kagoshima Prefecture on 20 December 2018.[4] The covers were made in Saga Prefecture, and were hand-colored.[3]

Distribution[edit]

As of November 2021, there were over 200 Pokéfuta installed across 22 prefectures of Japan, with Miyagi Prefecture having the most installations with 35 manholes.[5] The prefecture has a Pokéfuta for each of its 35 municipalities.[6] This compared to the around 100 installed by August 2020.[7] Hokkaido had 34 covers,[8] Miyazaki Prefecture hosted 26 spots, while Tokyo Prefecture hosted 12.[7] One notable location is in the remote village of Ogasawara in Tokyo Prefecture, located over 1,000 km away from Tokyo proper and featuring four Pokéfuta.[9] The Tōhoku region, heavily damaged by the 2011 Tōhoku earthquake and tsunami, contains the highest concentration – one third of the covers were located there as of March 2021.[10]

Each manhole cover had a unique design, featuring one or more Pokémon. In some cases, the choice of the featured Pokémon was related to the location – for example, Eevee was chosen for Ibusuki due to wordplay ("Ibusuki" (いぶすき, ibusuki) rhymes with "I like Eevee" (イーブイ好き, Ībui suki)),[4] and in some prefectures a specific Pokémon is consistently featured – such as in Hokkaido, Tottori, and Fukushima where all covers featured the Pokémon Vulpix, Sandshrew/Sandslash and Chansey respectively, which had been selected as the prefectures' "Pokémon ambassadors".[8][11][12] Many of the cover designs also feature local tourist attractions at their locations.[8] The covers are used as "Pokéstops" in the mobile game Pokémon Go.[5] Official merchandise featuring the designs on the manhole covers have also been released.[13]

References[edit]

  1. ^ "Street art: Japanese manhole covers". CBS News. 17 May 2019. Archived from the original on 1 December 2021. Retrieved 1 December 2021.
  2. ^ Furutani, Kasey (7 August 2019). "Pokémon manhole covers have started appearing in small towns across Japan". Time Out Tokyo. Archived from the original on 1 December 2021. Retrieved 1 December 2021.
  3. ^ a b "One of a Kind Pokemon Design Manhole Covers Are Taking Over Japanese Towns". grape Japan. 2 August 2019. Archived from the original on 1 December 2021. Retrieved 1 December 2021.
  4. ^ a b "「指宿市スポーツ・文化交流大使」イーブイのマンホールを設置!". ibusuki.or.jp (in Japanese). 20 December 2018. Archived from the original on 1 December 2021. Retrieved 1 December 2021.
  5. ^ a b "ポケモンマンホール"ポケふた"が千葉県香取市に登場。ガラルカモネギやタイレーツ、フラージェスなど全8種のポケモンがデザイン". Famitsu (in Japanese). 10 November 2021. Archived from the original on 1 December 2021. Retrieved 1 December 2021.
  6. ^ "Miyagi to install Pokemon-themed manholes in all municipalities". The Asahi Shimbun. 18 January 2021. Archived from the original on 5 September 2022. Retrieved 1 December 2021.
  7. ^ a b "Japan Has 200 Pokémon Manholes, In Tokyo, Hokkaido, & Elsewhere". Kotaku. 11 August 2021. Archived from the original on 1 December 2021. Retrieved 1 December 2021.
  8. ^ a b c "Eight New Vulpix Pokemon Manhole Covers Coming to Hokkaido". Siliconera. 8 November 2021. Archived from the original on 1 December 2021. Retrieved 1 December 2021.
  9. ^ Baseel, Casey (3 March 2021). "Mew makes Pokémon manhole project debut in the most crazy-remote part of Tokyo there is". SoraNews24. Archived from the original on 1 December 2021. Retrieved 1 December 2021.
  10. ^ "Pokemon Gets Even More "Poke-Lid" Manholes in Kyoto, Japan; Starring Ho-oh, Pichu, Cyndaquil, & More". Twinfinite. 31 March 2021. Archived from the original on 1 December 2021. Retrieved 1 December 2021.
  11. ^ "Tottori Prefecture is holding a Pokéfuta stamp rally for a chance to win some sumptuous prizes". SoraNews24. 18 August 2021. Archived from the original on 1 December 2021. Retrieved 1 December 2021.
  12. ^ "These Four Towns Are Getting Chansey-themed Pokemon Parks". Twinfinite. 19 October 2021. Archived from the original on 1 December 2021. Retrieved 1 December 2021.
  13. ^ "Pokemon manhole covers travel to you in new line of mugs, replicas, and other merchandise". Japan Today. 19 May 2020. Archived from the original on 1 December 2021. Retrieved 1 December 2021.

External links[edit]

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