MarketFair
 Entrance to MarketFair, 2022 | |
 | |
| Location | West Windsor, New Jersey |
|---|---|
| Coordinates | 40°18′53″N 74°39′39″W / 40.314793°N 74.660955°W |
| Address | 3535 U.S. 1, Princeton, NJ |
| Opening date | August 1987 |
| Developer | JMB/Federated Realty |
| Management | Centennial Real Estate |
| No. of stores and services | 47 |
| No. of anchor tenants | 6 |
| Public transit access |   NJ Transit bus: 600, 605 |
| Website | marketfairshoppes.com |
MarketFair (also referred to as MarketFair Mall) is a shopping mall in West Windsor, New Jersey, with a Princeton mailing address.[1] With a gross leasable area of 240,000 square feet (22,000 m2), the mall is located along U.S. Route 1, between New York City and Philadelphia.[2] About 83,000 cars pass by every day.[2] The anchor stores are AMC Theatres, Eastern Mountain Sports, Jos. A. Bank, Pottery Barn, LensCrafters, and Barnes & Noble.
History[edit]
MarketFair was built in 1987 by JMB/Federated Realty (now Urban Shopping Centers), and is managed by CBRE. The one-story mall, then called Princeton MarketFair, was positioned as a fashion center. Tenants included The Limited, Petite Sophisticate, Structure.[2] US$12 million was put into repositioning and updating MarketFair since 1996, including $2 million spent renovating the food court.[2] By July 2001, sales had increased 50%, or $20 million, to $61 million under the new management.[2]
Tenants[edit]
There are about 47 different establishments in the mall.[2] Home furnishings accounts for a large part of the center’s mix.[2] The mall is distinguished by its assortment of specialty shops, such as Villeroy & Boch, Platypus, Williams Sonoma, and Pottery Barn. Restaurants featured in the mall include: Tommy’s Tavern + Tap (opened on December 7, 2020; replaced Big Fish Seafood Bistro), P.F. Chang's, Bobby's Burger Palace (opened summer 2012, closed 2020),[3] and T.G.I. Friday’s.[2] Recent changes to the mall include the addition of a new Banana Republic concept store, construction for a West Elm, renovation of its Barnes and Noble, and the new additions of Seasons 52, Bahama Breeze, Qdoba,[4] and a Corner Bakery that all opened in Fall 2013. There is also a ten-screen AMC Theatres and Eastern Mountain Sports.
The mall's regular clientele tend to be affluent, educated consumers with an average household income of $120,000.[2]
References[edit]
- ^ Hall, Trish (September 16, 1987). "Desperately Seeking Supper on Route 1". The New York Times.
- ^ a b c d e f g h i Pfaff, Kimberly (July 2001). "Small N.J. lifestyle center pulling its weight". Shopping Centers Today. Archived from the original on August 1, 2009. Retrieved July 15, 2010.
- ^ "MarketFair Fact Sheet" (PDF). Madison Marquette.[permanent dead link]
- ^ Cusido, Carmen. "West Windsor mall rearranges its floor plan to add four eateries, furniture and apparel stores". nj.com. Retrieved 25 October 2012.
External links[edit]
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