Hip Chick Farms

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Hip Chick Farms
IndustryFrozen Food
Founded2011; 13 years ago (2011) in Sebastopol, California, United States
FoundersJennifer Johnson and Serafina Palandech
ProductsFrozen Poultry
Websitewww.hipchickfarms.com

Hip Chick Farms is a poultry company in Sonoma County, California. The company produces products made from ethically-raised chickens raised on a nearby Sonoma County, California farm.[1] The company focus is on making frozen chicken dinner items such as spicy wings, chicken meatballs and nuggets.[2]

Founded in 2011, Hip Chick Farms received some help from the Sonoma County Loan Fund to kick start the company, and again in 2014 to print new packaging with an additional loan from Whole foods for the rebranding.[3][4][5] The revamp of the packaging from plastic tubs to boxes led to a 500% increase in sales.[5]

Hip Chick Farms was in 300 stores in 2015 and will be in 1500 stores by the end of 2016, including national chains such as Sprouts, Target and Whole Foods and local stores such as Northern California Safeways.[6][4]

There is a large market for organic, healthy frozen dinners. The sale of frozen food is expected to be up a billion dollars by 2018 over its $22 billion in sales in 2013 after years of stagnation.[1] This is in part due to the new healthier options being introduced by frozen food companies. Since Hip Chick Farms chicken is low sodium, antibiotic free, gluten free, hormone free organic, with no fillers or additives, and from ethically raised chickens from locally sourced farms, they fit in this specialized food niche.[1]

The founders sold their interest in the company in 2018 and moved to Oregon.[7]

References[edit]

  1. ^ a b c DiLella, Christopher (12 August 2016). "No pink slime in this start-up's chicken nuggets". CNBC.
  2. ^ "The Most Innovative Women in Food and Drink 2015". Food & Wine.
  3. ^ "Hip Chick Farms". Women Owned.[dead link]
  4. ^ a b "Sonoma County Loan Fund launches with $255K in microloan pledges". The North Bay Business Journal. 20 May 2016.
  5. ^ a b "Here's How Whole Foods Plucked This Mom-Run Poultry Startup For Success". Fortune. 20 May 2015.
  6. ^ Kane, Peter Lawrence. "Sebastopol's Hip Chick Farms Is Blowing Up". SF Weekly.
  7. ^ Quackenbush, Jeff (6 September 2019). "Founders of Sonoma County's Hip Chick Farms start Oregon CBD snacks venture". NORTH BAY BUSINESS JOURNAL. Retrieved 15 February 2024.