Down (Jessi song)

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"Down"
Single by Jessi
ReleasedJuly 6, 2018 (2018-07-06)
Genre
Length3:01
LabelYMC Entertainment
Songwriter(s)
Jessi singles chronology
"Gucci"
(2017) 		"Down"
(2018) 		"Who Dat B"
(2019)
Music video
"Down" on YouTube

"Down" is a single by American singer, songwriter and rapper Jessi. It was released on July 6, 2018[2][3] by YMC Entertainment as her last release with the company,[4] and distributed by LOEN Entertainment.

Background and release[edit]

The rapper announced the single by posting several teaser videos in July,[5][6] the first being released on July 4, 2018, on the YMC Entertainment YouTube channel.[7] The single was released on July 6, 2018,[8][9] by YMC Entertainment, as her last release with the company following her contract expiration with the agency in October 2018,[10] the single's music video was released on the same day.[11][12]

On the single's release day, Jessi posted scenes from the music video on her personal Instagram account and wrote that she is "Breaking Korea's societal norms" in the music video.[13][14] The music video was Directed by Korlio (August Frogs).

Composition[edit]

The single was written by Jessi, Double K, Gray, and Danny Chung.[15] "Down" is a Hip-hop and Tropical house song.[16]

Controversy[edit]

The single caused controversy in conservative South Korea due to its music video, which was filmed at the beach and featured Jessi wearing a bikini and twerking. Replying to her critics, Jessi stated, "My new song has a tropical vibe, so I wore swimsuits often; but because it doesn't fit with the Korean standards, I received a lot of hate ... I'm okay now. I hope all women live with confidence. I believe that being able to show confidence in your body is a good thing".[17][18]

Promotion[edit]

Live performances[edit]

To promote the single, Jessi performed in, The Show July 10, 2018,[19] Show Champion on July 11,[20] Music Bank on July 13,[21] Show! Music Core on July 14,[22] Inkigayo on July 15,[23] and Simply K-Pop on July 27.[24]

References[edit]

  1. ^ "Down song detail". m2.melon.com. Retrieved September 12, 2020.
  2. ^ "Down". m2.melon.com (in Korean). Retrieved 2020-06-25.
  3. ^ "Jessi's 'Down' Music Video: Watch | Billboard". Billboard. 2018-07-06. Retrieved 2020-06-08.
  4. ^ "Jessi's contract with YMC Entertainment comes to an end". Allkpop. October 31, 2018. Retrieved September 11, 2020.
  5. ^ "'컴백' 제시, 여름을 더 뜨겁게…과감한 비키니 - 스타투데이". www.mk.co.kr (in Korean). 4 July 2018. Retrieved 2020-06-25.
  6. ^ "제시(Jessi), 6일(오늘) 그레이와 첫 프로듀싱 협업 싱글 'DOWN' 공개…"실망시키지 않을게" - 김은지 기자". 톱스타뉴스 (in Korean). 2018-07-06. Retrieved 2020-06-25.
  7. ^ "[Teaser] Jessi(제시) _ Down". YouTube.
  8. ^ "제시X그레이, 신곡 'DOWN' 하이라이트 공개 "짧지만 강렬"". news.chosun.com. Retrieved 2020-06-25.
  9. ^ "제시X그레이, 파격적 퍼포먼스 '다운' 컴백". news.jtbc.joins.com (in Korean). 2018-07-06. Retrieved 2020-06-25.
  10. ^ "Jessi to discussing contract renewal with YMC Entertainment". www.Kpoplove.koreadaily.com. October 31, 2018. Retrieved September 12, 2020.
  11. ^ "제시(Jessi) - Down (다운) 가사/뮤비(MV)/듣기". 네이버 블로그 | 노래추천해 주는 뮤라프 (in Korean). Retrieved 2020-06-25.
  12. ^ "6일 컴백 앞둔 제시 "I WON'T LET YOU DOWN"". 국제신문. 2018-07-02. Retrieved 2020-06-25.
  13. ^ Breaking Korea's societal norms. Your girl had to do it! 🤷🏼‍♀️Thank you ALL for your patience and support 🙏🏼🙏🏼❤️❤️ Available now on all platforms! Link in bio Instagram
  14. ^ Herman, Tamar (July 6, 2018). "Jessi Aims to Break South Korean Societal Norms". Billboard. Retrieved September 12, 2020.
  15. ^ "컴백 D-2 제시, 신곡 'DOWN' MV 티저 공개…'파격 섹시 디바 변신'". 네이버 블로그 | 톱스타뉴스 (in Korean). Retrieved 2020-09-12.
  16. ^ "Down song detail". m2.melon.com. Retrieved September 12, 2020.
  17. ^ "Why Jessi's 'Down' is making waves in K-pop scene". Korea Herald. Retrieved 2020-06-08.
  18. ^ Jun, R. (July 9, 2018). "Jessi Says She Was Expecting Criticism For Her Latest MV". Soompi. Retrieved September 11, 2020.
  19. ^ "Jessi, Down [THE SHOW 180710]". YouTube. The K-POP.
  20. ^ "[Show Champion] 제시 - Down (Jessi - Down) l EP.276". YouTube. ALL THE K-POP.
  21. ^ "Jessi (제시) - Down [Music Bank COMEBACK / 2018.07.13]". YouTube. KBS World.
  22. ^ "Comeback Stage][쇼 음악중심] Jessi - Down , 제시 - Down Show Music core 20180714". YouTube. MBC Kpop.
  23. ^ "《Comeback Special》 Jessi(제시) - Down @인기가요 Inkigayo 20180715". YouTube. SBS Kpop.
  24. ^ "[Simply K-Pop] Jessi(제시) _ DOWN _ Ep.322 _ 072718". YouTube. ARIRANG K-POP.
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