Behavior coding
Behavior coding, or behavioral coding, is a research method for evaluating questionnaire design and survey interviewer performance and interaction.
Behavior coding has three main uses:[1][2]
- Pretesting to assess respondent cognitive processing of survey questions
- Detection of problematic survey interviewer behaviors
- Interaction analysis to study how interviewer and respondent interact
Standardized codes are assigned to overt interviewer and/or respondent behaviors during the question and answer sequence in the survey interview, such as when the respondent asks for clarifications.[3][4] The coding scheme is developed based on the research objective, but usually includes data collection-related variables such as question wording and interviewer styles.[5] The coding is done using audio recordings of the interview, written transcripts of audio recordings, or via automated text analysis. Live interview coding is less practiced.[3]
References[edit]
- ^ Dijkstra, Wil (2008). "Behavior Coding". In Lavrakas, Paul (ed.). Encyclopedia of Survey Research Methods. Sage Publishing. p. 54. doi:10.4135/9781412963947. ISBN 9781412918084.
- ^ Fowler, F. J.; Cannell, C.F. (1996). "Using behavioral coding to identify cognitive problems with survey questions". In Schwarz, N; Sudman, S (eds.). Answering questions: Methodology for determining cognitive and communicative processes in survey research. San Francisco, CA: Jossey-Bass Wiley Publishing.
- ^ a b Kapousouz, Evgenia; Johnson, Timothy; Holbrook, Allyson (2020). "Seeking Clarifications for Problematic Questions: Effects of Interview Language and Respondent Acculturation (Chapter 2)". In Sha, Mandy; Gabel, Tim (eds.). The essential role of language in survey research. RTI Press. pp. 23–46. doi:10.3768/rtipress.bk.0023.2004. ISBN 978-1-934831-23-6.
- ^ Pascale, Joanne (2016-06-01). "Behavior Coding Using Computer Assisted Audio Recording: Findings from a Pilot Test". Survey Practice. 9 (2). doi:10.29115/SP-2016-0012.
- ^ Ongena, Yfke; Dijkstra, Wil (2006). "Methods of Behavior Coding of Survey Interviews" (PDF). Journal of Official Statistics. 22 (3): 419–451.
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