Yandy.com

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Yandy.com of PEI Holdings
IndustryWomen's apparel, lingerie
Founded2007
FoundersChad Horstman
Evan Horstman
SuccessorAras Koktas (CEO)
HeadquartersPhoenix, Arizona
Key people
Pilar Quintana (Chief Merchandising Officer)
ProductsLingerie, Halloween Costumes, Swimwear, Activewear
Websitewww.yandy.com

Yandy.com is an American online retailer and fashion design company focusing on lingerie, swimwear, Halloween costumes, and women's apparel.

History[edit]

Yandy.com is an online women's intimates apparel retailer, originally based out of the residence of its co-founders.[1] The company was founded in 2007[2] by Chad Horstman and his brother Evan[3] in Scottsdale, Arizona.[4] By 2018 the company employed over 80 full-time employees and occupies a 30,000 sq ft (2,800 m2) warehouse.[5]

Chad Horstman served as the company's CEO from its founding until 2017 and remains a member of its board of directors.[6] In October 2017, the company elevated its CTO Aras Koktas and CFO Jeffrey Watton to Co-CEO titles.

The firm first sold exclusively lingerie but expanded to Halloween costumes in their first year. In 2010, it began selling its own branded costumes.[7] It now creates lingerie, everyday intimates,[8][9] Halloween costumes,[10] swimwear,[11] and other women's apparel.[12][8] Halloween costumes have included looks inspired by political figures,[13] celebrities,[14] memes,[15][16] cultural events,[17] and popular culture trends,[18][19] along with conventional Halloween themes.[1][20]

In December 2019, Yandy was purchased by Playboy Enterprises.[21][circular reference]

In April 2023, Yandy was acquired by ASP Retail Group led by company's former CEO, Aras Koktas. Koktas has returned to the operation as the chief executive after a 2 year hiatus when he served as Chief Digital Officer at DollsKill.

Fashion shows and partnerships[edit]

Fashion Shows[edit]

The firm's swimwear collections have been shown at New York Fashion Week,[22] Miami Swim Week,[23] and Scottsdale Fashion Week.[24] It also produced the first Halloween costume fashion show at New York Fashion Week in September 2016, featuring 39 costumes.[25][26][27]

Partnerships[edit]

In 2017, the firm became the swimsuit sponsor for the 2017 Miss USA Pageant, providing the swimsuits for each of the contestants, later selling each design through its website. The swimsuits were designed by Pilar Quintana-Williams, the company's Director of Merchandising.[11] In July 2017, the company received licensing for their Baywatch swimwear collection.[28][29]

Criticism[edit]

Brave Red Maiden Costume[edit]

In September 2018, Yandy.com introduced a costume they called "Brave Red Maiden" which was apparent that it had been designed as a "sexy" knockoff from The Handmaid's Tale. Several news sources picked up the story and criticized the choice to create and sell this costume.[30][31][32][33][34] The firm quickly withdrew the costume from their site and issued an apology. Yandy.com has offered Native Americans costumes since it began selling Halloween products and accessories, but does not currently list them on their site.

References[edit]

  1. ^ a b "What the CEO behind those ridiculous 'sexy' Halloween costumes has to say". Independent.co.uk. 9 October 2015. Archived from the original on 2022-05-07.
  2. ^ "We Talked to the CEO Behind Those Ridiculous "Sexy" Halloween Costumes".
  3. ^ Stampler, Laura (31 October 2013). "Meet the People Who Design the Sexy Pizza Costume and Other Risqué Halloween Gear". Time – via newsfeed.time.com.
  4. ^ Gustafson, Krystina (29 September 2015). "Meet the man behind those sexy Halloween costumes". CNBC.
  5. ^ "How Yandy Made Sexy Halloween Costumes Go Viral". Cosmopolitan. 2017-10-24. Retrieved 2018-08-24.
  6. ^ "Yandy.com names Thom Brodeur CEO". January 23, 2017.
  7. ^ Austin, Christina. "Yandy.com owns the sexy Halloween costume business". Fortune.
  8. ^ a b "You Can Get Disney Princess-Inspired Lingerie Sets for $24 (Yes, It's a Whole New World)". 6 April 2017.
  9. ^ "Here's the ~Revealing~ Holiday Lingerie Women Are Buying Like Crazy". 15 December 2015.
  10. ^ Craggs, Ryan (12 October 2016). "Inevitably, a Sexy Ken Bone Halloween Costume Already Exists".
  11. ^ a b Odell, Amy (May 12, 2017). "How Yandy Made Its Sexy Viral Swimwear Appropriate for the Miss USA Pageant". Cosmopolitan.
  12. ^ "JDA Software executive one of 3 Arizona CEO departures in January".
  13. ^ "A 'Sexy' Donald Trump Costume Exists, So Maybe Skip This Halloween". 22 September 2016.
  14. ^ "Sexy Deadmau5 Costume Is Everything That's Wrong With Halloween". The Huffington Post. 23 September 2014.
  15. ^ O'Connor, Clare. "How Lingerie Site Yandy Will Make $15 Million This Halloween On 'Sexy' Viral Costumes And SEO". Forbes. Archived from the original on October 21, 2015.
  16. ^ Wolff-Mann, Ethan. "'Sexy' Halloween Costumes of Viral Memes Will Make $15 Million This Fall". Money. Archived from the original on October 22, 2015.
  17. ^ Tschorn, Adam (26 August 2015). "Why dressing like a sexy Cecil the Lion this Halloween isn't a totally bad idea" – via LA Times.
  18. ^ "24 ridiculous things that shouldn't be sexy costumes".
  19. ^ LEANNE ITALIE. "Is there an 'ick' factor to Trump, Clinton for Halloween?". Associated Press.
  20. ^ Metro.co.uk, Alison Lynch for (30 September 2015). "There is nothing this Halloween costume company can't make 'sexy'".
  21. ^ "Playboy Enterprises".
  22. ^ "Yandy-brings-arizona-flair-to-new-york-fashion". www.bizjournals.com. February 18, 2017. Retrieved 2021-09-05.
  23. ^ "All You Need To Know From Miami Swim Week".
  24. ^ "Yandy-becomes-official-swimwear-sponsor-for-miss". www.bizjournals.com. March 2, 2017. Retrieved 2021-09-05.
  25. ^ Fashion&Style (11 September 2016). "Yandy.com Presents NYFW's First Halloween Runway Show [Slide Show]".
  26. ^ "Fashion puts a twist on Halloween costume trends - Reading Eagle - LIFE".
  27. ^ "New York Fashion Week Has Its First Ever Halloween-Themed Show; Yandy.com Bosses Tease Popular Costume Ideas [PHOTOS]". International Business Times. 10 September 2016.
  28. ^ Yandy.com. "Yandy.com Celebrates Baywatch Movie With Inspired-By Swim Collection". GlobeNewswire News Room. Retrieved 2018-08-24.
  29. ^ "Yandy gets official license for Baywatch swimsuit collection". bizjournals.com. Retrieved 2018-08-24.
  30. ^ "Yandy Made a Sexy Handmaid's Tale Halloween Costume - and People Are Furious". PEOPLE.com. Retrieved 2018-09-21.
  31. ^ Gupta, Prachi. "Yandy Is Selling a Sexy Handmaiden's Costume". Jezebel. Retrieved 2018-09-21.
  32. ^ Mercado, Mia. "Sexy 'Handmaid's Tale' Costumes Have Officially Hit The Internet". Bustle. Retrieved 2018-09-21.
  33. ^ Santiago, Amanda Luz Henning. "Here's a sexy 'Handmaid's Tale' Halloween costume that no one asked for". Mashable. Retrieved 2018-09-21.
  34. ^ "This "sexy" Handmaid's Tale outfit is the first (but probably not the last) problematic costume of Halloween 2018". HelloGiggles. Retrieved 2018-09-21.

External links[edit]

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