White Rain
| Product type | Hair care, Hair spray, body wash |
|---|---|
| Owner | International Wholesale |
| Country | United States |
| Introduced | 1952 |
| Markets | United States |
| Previous owners | Gillette (1952-2000) Diamond Products (2000-2007) Sun Products (2007-2012) High Ridge Brands (2012-2021) |
| Website | www |
White Rain is an American brand of body wash, hair spray, and hair care products owned by International Wholesale. It was introduced as a shampoo in 1952 by Alberto-Culver.
Ownership history[edit]
The Gillette Company sold the White Rain brand to Florida-based Diamond Products Company in April 2000.[1]
In 2007, Sun Products acquired the brand from Diamond Products Company.[2]
In 2012, the brand was sold to High Ridge Brands, which owns other former brands of Alberto-Culver.[3]
In February 2021, International Wholesale acquired the White Rain brand from High Ridge Brands.[4]
References[edit]
- ^ "Gillette sells White Rain hair care brand". CNN Money. March 23, 2000. Retrieved November 11, 2021.
- ^ Cetamayo, Ameerah (1 December 2007). "Franklin site may make White Rain brand more prevalent". Bowling Green Daily News. Retrieved 5 April 2018.
- ^ "High Ridge Brands To Acquire the White Rain Brand from Sun Products" (Press release). Brynwood Partners. June 26, 2012. Retrieved November 11, 2021 – via PR Newswire.
- ^ "International Wholesale acquires White Rain personal care brand from High Ridge Brands". Global Newswire (Press release). February 23, 2021. Retrieved November 11, 2021.