User:GeeJo/Sandbox/Voyeur

Release and reception[edit]

Release[edit]

launched in july - http://www.boardsmag.com/articles/magazine/20071201/year.html

The integration of the HBO "voyeur" campaign is fantastic, almost tinted with a slight case of OCD. It has thought of everything to make the HBO brand appear front and centre in everyone's mind. The invitation, complete with cutouts, invited New Yorkers to a downtown location where, with the use of three HD projectors, an entire block appeared to have its walls removed. It's the dream brief for all people-watchers, and the content on- and offline made this a massive joined-up idea for me. - http://www.campaignlive.co.uk/news/809402/Pick-pencils-2008/?DCMP=ILC-SEARCH

Reception[edit]

Helps BBDO become most awarded agency of the year - http://www.campaignlive.co.uk/news/861043/Gorilla-tops-2008-Gunn-Report/?DCMP=ILC-SEARCH

Wins 10 awards at Cannes - http://www.campaignlive.co.uk/news/869124/Annual-Advertising-Network-Year---BBDO/?DCMP=ILC-SEARCH

won promo - http://www.campaignlive.co.uk/news/821675/Cannes-Week---Voyeur-wins-Promo/?DCMP=ILC-SEARCH

Unanimously won outdoor - http://www.campaignlive.co.uk/news/821674/Cannes-Week---HBO-scoops-Outdoor/?DCMP=ILC-SEARCH

The ‘Voyeur' work beat off stiff competition from three other entries, according to the jurors. Also in contention were MTV Networks Australia's ‘Welcome Snoop', by Lowe & Rivet, ‘Speight's Great Beer Delivery' for Lion Nathan by Publicis Mojo and ‘Do'h Thank Heaven' by TracyLocke Dallas for 7-Eleven. - http://www.campaignlive.co.uk/news/817192/HBO-takes-promo-Grand-Prix-Voyeur-campaign/

thought might win third grand prix - http://www.campaignlive.co.uk/news/821873/Somers-Town-makes-Cannes-Titanium-Lion-shortlist/?DCMP=ILC-SEARCH

was an eyeball-popping demonstration of the power of large-scale, mass communication in an era of ever-tighter narrow-casting. - http://www.campaignlive.co.uk/news/832965/Outdoor-Special-report/?DCMP=ILC-SEARCH

Legacy[edit]

followed up by imagine - http://www.boardsmag.com/articles/online/20090915/hboimagine.html