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Heather Lauer is the writer of the Bacon Unwrapped blog, started in 2005, and the 2009 book Bacon: A Love Story: A Salty Survey of Everybody's Favorite Meat. She is also a public affairs consultant and digital strategist.
Early life[edit]
Career[edit]
In 2008, Lauer founded the company Villageous LLC, which specializes in public relations and digital marketing for advocacy campaigns, nonprofit organizations, and high-profile individuals.[1] She oversaw the recruitment of over three million supporters for the Pickens Plan, a nationwide campaign that advocated to reduce American dependence on imported oil.[2] Lauer also managed social media for Miss America, helping the organization with their digital marketing for the annual pageant and year-round events.[3][4]
Work on bacon[edit]
Lauer's work celebrates bacon, which she has called trendy.[5] "There’s always been a cult aspect to it, but it really got a foothold about a year ago," Lauer said in January 2009. “The drumbeat grew, more people were paying more attention to the Food Network, and the whole social networking thing grew so people were passing stuff around (on blogs)."[6]
Her Bacon Unwrapped blog features various dishes and gossip about the popular meat. She began the project as a joke, but said, "I started to realize there is something about bacon that gets people incredibly excited, and that was fascinating to me."[7] She completed a cross-country bacon tour of America,[7] and updates her site with the latest in bacon oddities.
Commenting on the impact of the Swine flu she said, "Bacon has been around for thousands of years. It has survived numerous health scares. Anyone who attempts to capitalize on this recent event in an effort to destroy the best meat ever will fail." [8]
Her book features a tour of country-style bacon outfits and their "time-honored methods and traditions", profiles bacon-loving chefs, includes a "Bacon 411" resource section, and has 20 bacon recipes.[9] It also covers the "ins and outs of how bacon finds its way to your skillet and what to do with it when it gets there."[9] The book has been called a "love letter to (Lauer's) favorite breakfast food".[10]
Another review noted that the book "celebrates that deliciously sinful strip of cured pork belly", a food that is experiencing a culinary renaissance, can make almost any dish better and is "the best meat ever". "Popular bacon blogger Heather Lauer explores the ins and outs of how bacon finds its way to your skillet and what to do with it when it gets there".[9] Lauer was interviewed on ABC News NOW about her book and blog in 2009.[11]
In 2015, Lauer wrote an article for MapQuest that serves as a guide to bacon-related foods in all 50 states through the USA.[12] She has been featured as an expert on bacon for several news organizations.[13][14]
Bibliography[edit]
- Bacon: A Love Story: A Salty Survey of Everybody's Favorite Meat May 12, 2009 William Morrow 224 pages ISBN 0-06-170428-8 ISBN 978-0-06-170428-4
See also[edit]
References[edit]
- ^ "About". Villageous LLC. Retrieved 2019-01-08.
- ^ "How the Pickens Plan Recruited 1.5 Million Volunteers in Nine Months by Todd Zeigler, The Bivings Group and Heather Lauer, Tribe Effect LLC | Personal Democracy Forum". personaldemocracy.com. Retrieved 2019-01-08.
- ^ "Fans Get To Know Miss America Contestants Through Social Media". 2013-09-12. Retrieved 2019-01-08.
- ^ Johnson, Ted; Johnson, Ted (2010-01-30). "Miss America wins new media fans". Variety. Retrieved 2019-01-08.
- ^ Ryan Smith Strip Tease: Bacon enjoying a sizzling stint in the spotlight Aug 9, 2008, Chicago Tribune
- ^ Saimi Bergmann Bacon crazy! Some just can't get enough of it January 20, 2009 Canton Rep
- ^ a b Sarah Hepola Bacon mania July 7, 2008 Salon
- ^ Cindy Perman April 29, 2009 Swine Flu Myths: Wash Your Hands, Eat the Bacon CNBC
- ^ a b c Food for Thought: Pick vegetables good for grilling The Dish On... Posted May 05, 2009 GateHouse News Service The Holland Sentinel
- ^ Books to help turn pages of summer Non-fiction May 5, 2009, The Arizona Republic
- ^ ABC News. "For the Love of Bacon". ABC News.
- ^ "The Best Bacon-related Dishes, Drinks and More in Every State". travel.mapquest.com. Retrieved 2019-01-08.
- ^ Perman, Cindy (2012-04-25). "Relax, America, the Bacon Crisis Has Passed". www.cnbc.com. Retrieved 2019-01-08.
- ^ "What's the Difference Between Canadian Bacon (or Irish, or English) and American?". Kitchn. Retrieved 2019-01-08.
External links[edit]
