User:Ashleydavidsongwu/sandbox

Main Article: Media and Gender

Effects on youth

Body Image

Social Media

Famous Social Media Star, Kylie Jenner wearing signature "Instagram Baddie" look. Her makeup look consists of sharp, defined eyebrows, bronzer, and full lips.

With the rise in popularity of social media platforms such as Instagram, Facebook, Twitter, and Snapchat, new standards of beauty have emerged in relationship between media and gender. One of these stereotypes is the "Instagram Baddie". The Instagram Baddie is a female who acquires fame through beauty, starting trends and having a very specific body type. This body usually consists of a petite frame, with large, perfectly shaped breasts, a considerably smaller waist and a large, round posterior. Their bodies are usually unattainable through diet and exercise and are a result of plastic surgery. Some of these procedures include Brazilian butt lifts, lip fillers, and breast augmentation surgeries. This body usually consists of a petite frame, with large, perfectly shaped breasts, a small waist and a large round butt. Instagram baddies always have perfect hair and makeup. Their makeup looks follow a standard of heavily defined brows, sharp eyeliner, bronzer to accentuate cheek bones and jawlines, as well as highlighter of draw light to the high points of the face. A notable example of this is social media star, Kylie Jenner. In 2015, Jenner famously created the "Kylie Jenner Challenge". This challenge entailed people inserting their lips into a shot glass and then sucking the out the air, creating a vacuum which lead to greater blood flow to swell the lips. The hashtag #Kyliejennerchallenge and #Kyliejennerlipchallenge combined created over two-hundred thousand posts. For young children, this creates a false image of how they should look. Because these Instagram models endorse products such as slimming teas and waist trainers, young people are more likely to purchase these products in hopes of getting these body types when in reality, these figures are attained through plastic surgery. This look has also lead to a 115% increase in the number of plastic surgeries since 2000.