The Cultivist

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The Cultivist is a private member's club used by people in the art world. It was founded in 2015, and has head offices in London and in New York City.[1]

History[edit]

The Cultivist was founded in 2015 by Marlies Verhoeven and Daisy Peat, who worked together during the launch of the Sotheby's VIP program, Sotheby's Preferred.[2] Verhoeven has a background in finance while Peat came from advertising.[3]

The Cultivist offers concierge services to its members and provides access to key events on the art world calendar from major art fairs to studio visits.[4] Its only revenue source is membership fees and it makes over half a million dollars of donation to museums and art institutions around the world annually.[5]

In the first of its launch, the number of members was capped at 1,000.[6] The community of art lovers has since grown exponentially in regions like: the US West Coast, France, and Mexico. More than half of its members are collectors and its founding members include artists Marina Abramović, Glenn Kaino, and Richard Phillips.[7]

The membership model allows members to skip the line at over 100 partnering museums around the world and gain special access to nearly 40 international art fairs.[8] The Cultivist also hosts monthly events for its members in different cities and at art fairs. Events range from studio visits, museum tours, to artist luncheons.[9] In April 2016, The Cultivist and Bosco Sodi hosted a dinner at the artist's studio in Red Hook.[10] Its events at art fairs such as Venice Biennale and Art Basel Miami brought together its members, collectors, and artists.[11][12] With its extensive art world contacts, The Cultivist team provides guides to these fairs for various magazines and online publications.[13]

References[edit]

  1. ^ "The Cultivist | Overview". www.thecultivist.com. Retrieved 2017-07-18.
  2. ^ "Cultivist founders offer VIP access to museums and galleries". miamiherald. Retrieved 2017-07-18.
  3. ^ "The CEO of an Exclusive Art Club on Career-Building & Balance". Coveteur. Retrieved 2017-08-16.
  4. ^ Hartman, Darrell (2015-05-28). "Auction Veterans Launch Cultivist, an Art-Concierge Service". Wall Street Journal. ISSN 0099-9660. Retrieved 2017-07-18.
  5. ^ Vankin, Deborah (2015-10-08). "The $2,500 culture club: Global art party rolls into the Magic Castle". Los Angeles Times. ISSN 0458-3035. Retrieved 2017-07-18.
  6. ^ Thayer, Katheryn. "Access, Elitism And Community At The Cultivist, The VIP Ticket To The Art World". Forbes. Archived from the original on June 15, 2017. Retrieved 2017-07-18.
  7. ^ "Marina Abramović and Richard Phillips Initiate Art World Concierge Service | artnet News". artnet News. 2015-06-04. Retrieved 2017-07-18.
  8. ^ Symonds, Alexandria (2015-08-05). "The Cultivist's Top 12 International Hidden Art Gems". The New York Times. ISSN 0362-4331. Retrieved 2017-08-28.
  9. ^ Tarmy, James (2015-06-03). "How to Buy Your Way Into the Art World". Bloomberg. Retrieved 2017-08-28.
  10. ^ Zilkha, Bettina. "The Cultivist And Bosco Sodi Host A Collector's Dinner". Forbes. Retrieved 2017-07-18.
  11. ^ "Inside The Cultivist's Laura de Gunzburg's Whirlwind Venice Biennale". Vogue. Retrieved 2017-07-18.
  12. ^ Loos, Ted (2017-06-15). "Commerce Meets Culture at Art Basel". The New York Times. ISSN 0362-4331. Retrieved 2017-07-18.
  13. ^ Spaces, Malaika Byng, The. "What to see at the 2017 Venice Biennale". CNN. Retrieved 2017-08-28.{{cite web}}: CS1 maint: multiple names: authors list (link)
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