Talk:Mountain Dew Amp

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The company is not pepsi cola, the company is mountian dew. Swatjester 10:53, 13 January 2006 (UTC)[reply]

thank you whoever fixed it Swatjester 11:37, 14 January 2006 (UTC)[reply]

Okay, the article needs a total do-over. Someone's gone and effed it all up and posted about how they used to be a baseball catcher? Someone get in there and fix it, please.

More details needed[edit]

I think there should be more details on the different types of AMP. What the special ingredient is and what it does, flavors, etc. —Preceding unsigned comment added by Darkwolf228 (talkcontribs) 18:46, 9 June 2009 (UTC)[reply]


I agree totally...how many calories does a 16 ounce can have, what is the sugar content and so on and so forth. —Preceding unsigned comment added by 198.103.184.76 (talk) 14:37, 9 April 2010 (UTC)[reply]

Sugar Free Amp[edit]

I'm not sure how to go about doing this myself, I only edit wikipedia every now and then... Sugar Free amp actually has 5 calories, not 0 as many people tend to think. I've been waiting for it to come out for a while (I'm not diabetic, however sugar gives me gout, so I usually wait around for the sugar free versions after trying the normal kind) 70.56.243.61 08:51, 13 October 2007 (UTC)[reply]


The new flavors are out now, but i think there are 4 flavors —Preceding unsigned comment added by 71.58.107.102 (talk) 22:05, 19 March 2008 (UTC)[reply]

Rename[edit]

Anyone have any objections to renaming this to "AMP Energy", since that's the name on the packaging now ("mountain dew" is very de-emphasized) —Random832 (contribs) 17:08, 26 March 2008 (UTC)[reply]

Nevermind, I'm just gonna do it (since their website is ampenergy.com and the race they're sponsoring is called the AMP Energy 500) —Random832 (contribs) 17:09, 26 March 2008 (UTC)[reply]

Marketing/Spam[edit]

Moving marketing garbage here

Advertising / Sponsorships

Most of AMP's advertising is created by the ad agency TracyLocke -- a Dallas, TX based firm that handles all of PepsiCo's marketing and in-store promotions.[citation needed]

AMP split sponsorship with the National Guard of Dale Earnhardt Jr.'s #88 Hendrick Motorsports Chevrolet Impala SS, which will run starting the 2008 NASCAR Sprint Cup season. AMP sponsored part-time driver Kevin Lepage for a few races in 2006, including the Daytona 500, where Lepage finished 25th.

AMP recently became sponsor of the UAW Ford 500 at Talladega, which means that the name of that race changes for the first time in four years, when the EA Sports 500 was renamed UAW-Ford 500.

AMP was the main sponsor of the 2008 NHL Winter Classic, an outdoor hockey game played between the Pittsburgh Penguins and Buffalo Sabres on January 1, 2008 at Ralph Wilson Stadium in Buffalo, New York. They were a major sponsor for the Super Bowl XLII, in Glendale, Arizona.

Major League Gaming has allowed AMP to sponsor many of its players competing with sponsors such as Microsoft, Sobe, Activision, Apple, etc.

Please don't move back unless somehow made encyclopedic. It seems to be hyping ad agency and the product. Toddst1 (talk) 02:28, 29 May 2008 (UTC)[reply]

Though the above note was posted nearly 3 years ago, this article still contains a significant amount of content which is promotional in nature and is not encyclopedic. The article places enough undue weight on the sponsorship aspect of AMP Energy that it glosses over the most critical (encyclopedic) role of explaining the history of this product, how it came about, and how/why it is notable.
Looking to bring this article closer up to par with Wikipedia's standards, I've done a bit of background research and have drafted up this sandbox version for consideration. Really the main changes reflected in this draft are:
  • Adding 16 reliable sources, replacing previous sources which do not meet what Wikipedia considers to be reliable sources.
  • Structuring the article into four sections to improve readability
  • Transitioning several single-sentence paragraphs into more comprehensive paragraphs, ordered in chronological format
  • Correcting inaccuracies based on RS, (ex: the infobox currently lists its introduction year as 2003 -- yet in fact it was introduced in 2001)
  • Removing only the content which was clearly promotional, not notable and unencyclopedic, such as "AMP Energy Drink's Facebook page gives fans access to events, videos, and updates."
  • Incorporated the present logo to make it more clear what the subject of the article is at first glance
While this proposed draft is certainly not perfect, I feel that most would see it as a significant step in the right direction. Instead of implementing these changes right away, I thought it best to get input from others - in part since the parent company of AMP Energy, PepsiCo, also happens to be a client of my current employer. The changes I've proposed shouldn't conflict with WP:NPOV (in fact my version is focused on removing promotional content and adding proper citations); however I realize that others may see things differently and as such, prefer to note any potential WP:COI upfront. Looking forward to any feedback that anyone may have on the userspace draft linked above. Cheers, Jeff Bedford (talk) 01:23, 19 January 2011 (UTC)[reply]
Following up on the post above, these edits have since been reflected in the article. That said, I see this as progress - not permanence - and remain open to any future suggestions that arise in the near- and long-term. Kind regards, Jeff Bedford (talk) 22:19, 19 January 2011 (UTC)[reply]

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AMP can changes[edit]

Now I know of 3 can changes to the amp can(correct me if I'm wrong) and I think the first can went from 2001-2006 the 2nd from 2006-2008 and the current 2008-present(yet again correct me if I'm wrong). Now does anyone think this should be listed in the article? Now if anyone would like to discuss this leave me a message in my talk page-KeziaFortress[[1]].

Yerba Mate[edit]

As far as I know Amp Overdrive contains Yerba Mate extract C6541 (talk) 20:35, 10 November 2008 (UTC)[reply]

Lightning[edit]

theres a lemonade flavor called Lightning

File:Amp Lineup.jpg Nominated for speedy Deletion[edit]

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Reboot / New lineup[edit]

Amp has dropped all but two of their flavors and released a lineup of new ones that look like this. I'd like some mention of it (but don't know enough about the changes to do so myself.--Mrcolj (talk) 15:39, 15 October 2015 (UTC)[reply]

External links modified[edit]

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Revert back to Mtn Dew branding[edit]

In 2019, Amp reverted back to the Mtn Dew branding and folded their Game Fuel brand into Mtn Dew Amp as well. Article should be updated to reflect this KJM321 (talk) 18:27, 22 April 2020 (UTC)[reply]