Talk:Marketing mix modeling

Business Mid‑importance

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Marketing & Advertising High‑importance

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Systems Mid‑importance

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Article needs better references[edit]

Please add Harvard references to the article. Proper citation is important. Majoreditor 01:52, 11 May 2007 (UTC)[reply]

With better citations and a few more references this article will become B-class. Majoreditor 01:53, 11 May 2007 (UTC)[reply]

Upon reflection, there's many other items to clean up in this article. Start by eliminating use of first person pronouns such as "we". Majoreditor 14:56, 12 May 2007 (UTC)[reply]

Merge?[edit]

Is this the same topic as http://en.wikipedia.org/wiki/Marketing-mix_models and should be merged? —Preceding unsigned comment added by 169.229.120.23 (talk) 06:35, 17 September 2007 (UTC)[reply]

Yes it is, and yes it should. I'll put it on my to-do list; anyone who gets to it first is more than welcome to do so! Seems to me that this one is fairly generic across industries; the other is more focused on Consumer Packaged Goods. --AndrewHowse 14:59, 17 September 2007 (UTC)[reply]

Merge![edit]

This article is superficial compared to the Marketing-mix-models and should be merged. Nevertheless, it has some interesting models/figures which could be included. --KEnger 14:14, 2 December 2007 (UTC)[reply]

Endorse merge. Majoreditor (talk) 01:47, 10 January 2008 (UTC)[reply]
Endorse merge. CaseyPenk (talk) 06:58, 21 February 2008 (UTC)[reply]

External links modified[edit]

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External link works as advertising[edit]

There are links to https://www.mass-analytics.com/ under the "Studies in MMM" section". Are these within policy? It does not seem right that there should be links directly to commercial companies that offer these services. — Preceding unsigned comment added by Saab91b (talk • contribs) 10:40, 18 September 2019 (UTC)[reply]

Done: Thanks .. I've located and removed these, should have been followed up immediately it was spotted.Djm-leighpark (talk) 21:06, 15 January 2020 (UTC)[reply]

I've removed the he following from the external links, the're fine to re-introduce as citations to support content:

Thankyou.Djm-leighpark (talk) 21:00, 15 January 2020 (UTC)[reply]

Potential references[edit]

Listed as "Recommended readings" from here https://www.ipsos.com/en/ipsos-encyclopedia-marketing-mix-modelling

BRANDAID: A Marketing-Mix Model, Part 1: Structure" and "Part 2: Implementation, Calibration, and Case Study by John D.C. Little (1975, Operations Research)
Sprinter Mod. III: A Model for the Analysis of New Frequently Purchased Consumer Products by G.L. Urban (1970, Operations Research vol 18.)
Marketing Model by Garry L. Lilien, Philip Kotler and K.Srildhar Moorthy (1992)
Market Response Models Econometric Time-Series Analysis (2nd ed.) by Dominique M Hanssens, Leonard J Parsons and Randall L Schultz (2001)
Current State of Marketing Mix Models - A Report for the Council for Research Excellence; June 2013
Making data-driven marketing decisions - by Dennis Spillecke and Andris Umblijs
Measuring the Return on Marketing Investment by E. Craig Stacey for The Center for Measurable Marketing at NYU Stern

Erictleung (talk) 18:04, 22 January 2024 (UTC)[reply]