Talk:Market penetration

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The content of this article has been derived in whole or part from Farris, Paul W.; Neil T. Bendle; Phillip E. Pfeifer; David J. Reibstein

(2010). Marketing Metrics: The Definitive Guide to Measuring Marketing Performance. Upper Saddle River, New Jersey: Pearson Education, Inc. ISBN 0137058292.. Permission has been received from the copyright holder to release this material under both the Creative Commons Attribution-ShareAlike 3.0 Unported license and the GNU Free Documentation License. You may use either or both licenses. Evidence of this has been confirmed and stored by VRT volunteers, under ticket number 2012021110008071. Permission applies only to such content from this book as was present in the article at 18:41, 2 January 2012. See item #55 in the OTRS records

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Demertis and mertis[edit]

what are the demertis and mertis of market penetration —Preceding unsigned comment added by 65.190.88.74 (talk) 13:15, 2 October 2005 (UTC)[reply]

More about the level of market penetration as a metric?—Preceding unsigned comment added by 202.78.149.115 (talk) 01:43, 1 November 2006 (UTC)[reply]

Cleanup[edit]

These random quotes thrown in here look very amateurish. This article needs work. R. fiend (talk) 18:59, 2 January 2012 (UTC)[reply]

I agree, this article is a mess. I see a wobbly definition under "Definition". I also see a more careful definition under "Construction" -- which is sourced to a 2010 textbook and also to a dysfunctional URL. Neither definition is congruent with the one for "Market penetration" which appears at Penetration: "the degree to which a product or service is known and/or used". I'm thinking this might be a contested term within the marketing community?? I have *no* expertise in that area so I'll leave this mess to others to sort out!

There is a "Marketing Accountability Standards Board" which is advocating the use of the definitions and measures found in the "Construction" section of this page, see https://themasb.org/projects/current/universal-marketing-dictionary/. — Preceding unsigned comment added by Cthombor (talk • contribs) 01:00, 9 January 2024 (UTC)[reply]