Talk:Dell Technologies

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Requested changes to the Dell Technologies page[edit]

Hello, I lead social media for Dell Technologies. My contributions to this page are made on behalf of Dell Technologies. Due to my COI, I won’t be editing the article directly, and I’d like to request the following fact-based edits to this page. This will help represent the unique nature of the Dell Technologies company structure. For ease of implementation, I've mocked up the existing page with the requested changes below. Thank you.


Dell Technologies Inc.
Company typePublic
IndustryComputer hardware
computer software
cloud computing
PredecessorsDell
EMC Corporation
FoundedSeptember 7, 2016; 7 years ago (2016-09-07) as a merger of EMC Corporation and Dell Inc.
FounderMichael Dell
HeadquartersOne Dell Way, Round Rock, Texas, U.S.
Area served
Worldwide
Key people
Michael Dell
(Chairman & CEO)
Products
RevenueIncrease US$92.15 billion (2020)
Increase US$2.622 billion (2020)
Increase US$5.529 billion (2020)
Total assetsIncrease US$118.86 billion (2020)
Total equityIncrease US$3.155 billion (2020)
Number of employees
165,000 (2020)
Divisions
Subsidiaries
Websitedelltechnologies.com
Footnotes / references
[1]

Suggested changes to Overview[edit]

Replace: It was formed as a result of the September 2016 merger of Dell and EMC Corporation (which later became Dell EMC).[2]\

With: Dell Technologies is comprised of six businesses and brands [2], which include Dell, Dell EMC, Secureworks, Virtustream, VMWare (80%) and Dell Boomi.


Replace: Dell's products include personal computers, servers, smartphones, televisions, computer software, computer security and network security, as well as information security services.[2]

With: The company’s products, solutions and services portfolio spans cloud, converged/hyperconverged infrastructure, servers, data security and protection, data storage, networking, PCs, displays, as well as gaming laptops, monitors and accessories. In November 2019, the company announced On Demand [3] , a set of consumption-based and as-a-service offerings with flexible payment options for its infrastructure technologies In March 2020, it announced a new Payment Flexibility Program to help fund customers’ capital technology needs.

Dell ranked 34th [4] on the 2020 Fortune 500 rankings of the largest United States corporations by total revenue.

Suggested changes to 'Current Operations'[edit]

Replace: Dell Client Solutions Group (48% of fiscal 2019 revenues) – produces desktop PCs, notebooks, tablets, and peripherals, such as monitors, printers, and projectors under the Dell brand name

With: Dell Client Solutions Group (48% of fiscal 2019 revenues) [5] – produces desktop PCs, endpoint and data security software, IoT gateways, software & peripherals, virtual desktop infrastructure devices, and virtual reality


Replace: Dell EMC Infrastructure Solutions Group (41% of fiscal 2019 revenues) – storage solutions

With: Dell EMC Infrastructure Solutions Group (41% of fiscal 2019 revenues) [6] – Storage, servers & networking, converged/hyperconverged infrastructure, cloud solutions, and data protection


Replace: Dell also owns separate businesses, such as VMware (80%), Pivotal Software, Secureworks, Virtustream, and Dell Boomi.[1]

With: Dell Services ($19.3 billion in fiscal 2019 revenues) supports Client Solutions Group and Infrastructure Solutions Group. It provides consulting, deployment, support, education, managed services.

Dell also owns separate businesses, such as VMware (80%), Secureworks, Virtustream, and Dell Boomi.


Suggested changes to 'History'[edit]

Please note that all of the following text and associated citations are carried forward from the Dell page and organized.

1984-1987: PC's Limited[edit]

Dell traces its origins to 1984, when Michael Dell created Dell Computer Corporation, which at the time did business as PC's Limited,[7][8] while a student of the University of Texas at Austin. The dorm-room headquartered company sold IBM PC-compatible computers built from stock components.[9] Dell dropped out of school to focus full-time on his fledgling business, after getting $1,000 in expansion-capital from his family. In 1985, the company produced the first computer of its own design, the Turbo PC, which sold for $795.[10] PC's Limited advertised its systems in national computer magazines for sale directly to consumers and custom assembled each ordered unit according to a selection of options. The company grossed more than $73 million in its first year of operation.

In 1986, Michael Dell brought in Lee Walker, a 51-year-old venture capitalist, as president and chief operating officer, to serve as Dell's mentor and implement Dell's ideas for growing the company. Walker was also instrumental in recruiting members to the board of directors when the company went public in 1988. Walker retired in 1990 due to health, and Michael Dell hired Morton Meyerson, former CEO and president of Electronic Data Systems to transform the company from a fast-growing medium-sized firm into a billion-dollar enterprise.[11]

1987-2003: Dell Computer Corporation[edit]

The company dropped the PC's Limited name in 1987 to become Dell Computer Corporation and began expanding globally. In June 1988, Dell's market capitalization grew from $30 million to $80 million from its June 22 initial public offering of 3.5 million shares at $8.50 a share.[12] In 1992, Fortune magazine included Dell Computer Corporation in its list of the world's 500 largest companies, making Michael Dell the youngest CEO of a Fortune 500 company ever.[13]

In 1993, to complement its own direct sales channel Dell planned to sell PCs at big-box retail outlets such as Wal-Mart, which would have brought in an additional $125 million in annual revenue. Bain consultant Kevin Rollins persuaded Michael Dell to pull out of these deals, believing they would be money losers in the long run.[14] Margins at retail were thin at best and Dell left the reseller channel in 1994.[15] Rollins would soon join Dell full-time and eventually become the company President and CEO.

Growth in the 1990s and early 2000s[edit]

Originally, Dell did not emphasize the consumer market, due to the higher costs and unacceptably-low profit margins in selling to individuals and households; this changed when the company's Internet site took off in 1996 and 1997. While the industry's average selling price to individuals was going down, Dell's was going up, as second- and third-time computer buyers who wanted powerful computers with multiple features and did not need much technical support were choosing Dell. Dell found an opportunity among PC-savvy individuals who liked the convenience of buying direct, customizing their PC to their means, and having it delivered in days. In early 1997, Dell created an internal sales and marketing group dedicated to serving the home market and introduced a product line designed especially for individual users.[15]

From 1997 to 2004, Dell enjoyed steady growth and it gained market share from competitors even during industry slumps. During the same period, rival PC vendors such as Compaq, Gateway, IBM, Packard Bell, and AST Research struggled and eventually left the market or were bought out.[16] Dell surpassed Compaq to become the largest PC manufacturer in 1999. Operating costs made up only 10 percent of Dell's $35 billion in revenue in 2002, compared with 21 percent of revenue at Hewlett-Packard, 25 percent at Gateway, and 46 percent at Cisco.[17] In 2002, when Compaq merged with Hewlett-Packard (the fourth-place PC maker), the newly combined Hewlett-Packard took the top spot but struggled and Dell soon regained its lead. Dell grew the fastest in the early 2000s.[18]

2003-2016: Dell Inc.[edit]

In 2003, the company was rebranded as simply "Dell Inc.", to recognize the company's expansion beyond computers.[19]

In 2004, Michael Dell resigned as CEO while retaining the position of Chairman,[20] handing the CEO title to Kevin Rollins, who had been President and COO since 2001. Despite no longer holding the CEO title, Dell essentially acted as a de facto co-CEO with Rollins.[21]

Under Rollins, Dell acquired Alienware, a manufacturer of high-end PCs, targeted mainly towards the gaming market.[22]

In 2005, while earnings and sales continued to rise, sales growth slowed considerably, and the company stock lost 25% of its value that year.[23] By June 2006, the stock traded around US$25 which was 40% down from July 2005—the high-water mark of the company in the post-dotcom era.[24][25]

The slowing sales growth has been attributed to the maturing PC market, which constituted 66% of Dell's sales, and analysts suggested that Dell needed to make inroads into non-PC business segments such as storage, services, and servers. Dell's price advantage was tied to its ultra-lean manufacturing for desktop PCs,[26] but this became less important as savings became harder to find inside the company's supply chain, and as competitors such as Hewlett-Packard and Acer made their PC manufacturing operations more efficient to match Dell, weakening Dell's traditional price differentiation.[27] Throughout the entire PC industry, declines in prices along with commensurate increases in performance meant that Dell had fewer opportunities to upsell to their customers (a lucrative strategy of encouraging buyers to upgrade the processor or memory). As a result, the company was selling a greater proportion of inexpensive PCs than before, which eroded profit margins.[16] The laptop segment had become the fastest-growing of the PC market, but Dell produced low-cost notebooks in China like other PC manufacturers which eliminated Dell's manufacturing cost advantages, plus Dell's reliance on Internet sales meant that it missed out on growing notebook sales in big box stores.[1][24] CNET has suggested that Dell was getting trapped in the increasing commoditization of high volume low margin computers, which prevented it from offering more exciting devices that consumers demanded.[26]

2016: EMC Acquisition[edit]

On October 12, 2015, Dell announced its intent to acquire the enterprise software and storage company EMC Corporation. At $67 billion, it has been labeled the "highest-valued tech acquisition in history".[28][29]

The announcement came two years after Dell Inc. returned to private ownership, claiming that it faced bleak prospects and would need several years out of the public eye to rebuild its business.[30] It's thought that the company's value has roughly doubled since then.[31] EMC was being pressured by Elliott Management, a hedge fund holding 2.2% of EMC's stock, to reorganize their unusual "Federation" structure, in which EMC's divisions were effectively being run as independent companies. Elliott argued[32] this structure deeply undervalued EMC's core "EMC II" data storage business, and that increasing competition between EMC II and VMware products was confusing the market and hindering both companies. The Wall Street Journal estimated that in 2014 Dell had revenue of $27.3 billion from personal computers and $8.9bn from servers, while EMC had $16.5bn from EMC II, $1bn from RSA Security, $6bn from VMware, and $230 million from Pivotal Software.[33] EMC owns around 80 percent of the stock of VMware.[34] The proposed acquisition will maintain VMware as a separate company, held via a new tracking stock, while the other parts of EMC will be rolled into Dell.[35] Once the acquisition closes Dell will again publish quarterly financial results, having ceased these on going private in 2013.[36]

The combined business was expected to address the markets for scale-out architecture, converged infrastructure and private cloud computing, playing to the strengths of both EMC and Dell.[33][37] Commentators have questioned the deal, with FBR Capital Markets saying that though it makes a "ton of sense" for Dell, it's a "nightmare scenario that would lack strategic synergies" for EMC.[38] Fortune said there was a lot for Dell to like in EMC's portfolio, but "does it all add up enough to justify tens of billions of dollars for the entire package? Probably not."[39] The Register reported the view of William Blair & Company that the merger would "blow up the current IT chess board", forcing other IT infrastructure vendors to restructure to achieve scale and vertical integration.[40] The value of VMware stock fell 10% after the announcement, valuing the deal at around $63–64bn rather than the $67bn originally reported.[41] Key investors backing the deal besides Dell were Singapore's Temasek Holdings and Silver Lake Partners.[42]

On September 7, 2016, Dell completed its acquisition of EMC. Post-acquisition, Dell was re-organized with a new parent company, Dell Technologies; Dell's consumer and workstation businesses are internally referred to as the Dell Client Solutions Group, and is one of the company's three main business divisions alongside Dell EMC and VMware.[43][44][45]

On September 7, 2016, RSA was acquired by and became a subsidiary of Dell EMC Infrastructure Solutions Group through the acquisition of EMC Corporation by Dell Technologies in a cash and stock deal led by Michael Dell.

2016-present: Dell Technologies[edit]

The Dell Services, Dell Software Group, and the Dell EMC Enterprise Content Divisions were sold shortly thereafter for proceeds of $7.0 billion, which was used to repay debt.[1] In October 2017, It was reported that Dell would invest $1 billion in IoT research and development.[46][47][48]

Dell Inc. had returned to private ownership in 2013, claiming that it faced bleak prospects and would need several years out of the public eye to rebuild its business.[49]

EMC was being pressured by Elliott Management Corporation, a hedge fund holding 2.2% of EMC's stock, to reorganize the unusual "Federation" structure, in which EMC's divisions were effectively being run as independent companies. Elliott argued[50] this structure deeply undervalued EMC's core "EMC II" data storage business, and that increasing competition between EMC II and VMware products was confusing the market and hindering both companies.

The Wall Street Journal estimated that in 2014 Dell had revenue of $27.3 billion from personal computers and $8.9 billion from servers, while EMC had $16.5 billion from EMC II, $1bn from RSA Security, $6bn from VMware, and $230 million from Pivotal Software.[33]

EMC owned around 80% of the stock of VMware.[34] The acquisition maintained VMware as a separate company, held via a new tracking stock, while the rest of EMC were rolled into Dell.[35]


The acquisition required Dell to publish quarterly financial results, having ceased these on going private in 2013.[51]


Dell Technologies has products and services in the field of scale-out architecture, converged infrastructure and private cloud computing.[33][37]

On December 11, 2018, Dell Technologies shareholders approved a plan[52] that would take the company public again. On December 28, 2018, Dell Technologies completed the exchange of all outstanding shares of its Class V Common Stock for a combination of cash and shares of Class C Common Stock. Dell Technologies' Class C Common Stock is listed on the New York Stock Exchange and traded under the trading symbol "DELL.“. This historic $24 billion cash and equity deal through a VMware stock swap marked the first time since 2013 that Dell was a publicly traded company. In December 2019, VMware acquired Pivotal Software from Dell for $2.7 billion[53]

In February 18, 2020, Dell announced their intention to sell RSA for $2.075 billion to Symphony Technology Group. In anticipation of the sale of RSA to Symphony Technology Group, Dell Technologies made the strategic decision to retain the BSAFE product line. RSA transferred BSAFE products (including the Data Protection Manager product) and customer agreements, including maintenance and support, to Dell Technologies on July 1st, 2020. On September 1, 2020, Symphony Technology Group (STG) completed its acquisition of RSA from Dell Technologies.

On July 15, 2020, Dell confirmed[54] the company was in an early stage of exploring the possibility of spinning off its 81% equity share in VMware. In September 2020, Michael Dell discussed[55] with CRN about not selling VMWare but instead it would “spin off its stake in VMware to Dell Technologies and VMware shareholders in order to boost its credit rating, help Dell quickly achieve an investment grade rating, attract new investors, and potentially lower its $48 billion in long-term debt stemming from the EMC purchase.” Dell said the company will not spin off its VMWare shares before September 2021 for tax reasons.

References

  1. ^ a b "Dell Technologies Inc. 2020 Form 10-K Annual Report". U.S. Securities and Exchange Commission. March 27, 2020.
  2. ^ "Dell Technologies unifying its brands". CRN. Retrieved November 11, 2020.
  3. ^ "Dell to make all offerings as a service". CRN. Retrieved November 11, 2020.
  4. ^ "Fortune 500". Fortune. Retrieved November 11, 2020.
  5. ^ "Key Facts" (PDF). Dell Technologies.
  6. ^ "Consolidated Statement of Dell Technologies". Dell Technologies.
  7. ^ "Michael Dell Biography – Facts, Birthday, Life Story". Biography.com. February 23, 1965. Retrieved June 10, 2013.
  8. ^ "Michael Dell with an early model of a PC's Limited computer". Archived from the original on October 22, 2013. Retrieved September 3, 2013.
  9. ^ "About Dell|History | Dell Österreich". Euro.dell.com. Archived from the original on May 3, 2011. Retrieved September 5, 2010.
  10. ^ Koehn, Nancy Fowler (2001). Brand New: How Entrepreneurs Earned Consumers' Trust from Wedgwood to Dell. Harvard Business Press. p. 287. ISBN 978-1-57851-221-8. Retrieved October 14, 2008.
  11. ^ "Dell Computer Corporation Online Case". Mhhe.com. Retrieved January 9, 2014.
  12. ^ Website 1000ventures.com: Case study on:Dell Inc., visited: October 28, 2012
  13. ^ "Michael Dell". National Press Club Summary. NPR. June 8, 2008. Retrieved May 28, 2012.
  14. ^ Rivlin, Gary (September 11, 2005). "He Naps. He Sings. And He Isn't Michael Dell". The New York Times. Retrieved October 30, 2012.
  15. ^ a b "Dell Computer Corporation Online Case". Mhhe.com. January 30, 1994. Retrieved January 9, 2014.
  16. ^ a b ZDNET Asia: Michael Dell back as CEO February 1, 2007. Visited: April 10, 2012 Archived June 11, 2010, at the Wayback Machine
  17. ^ Jones, Kathryn (February 1, 2003). "The Dell Way Michael Dell's famous business model made his company the world's premier computer maker. Now he's branching into new fields and taking on virtually every other hardware manufacturer. Can "the Model" stand the strain? – February 1, 2003". CNN. Retrieved January 9, 2014.
  18. ^ "What you don't know about Dell". Bloomberg BusinessWeek. November 2, 2003. Retrieved October 28, 2012.
  19. ^ "Dell Inc, Form PRE 14A, Filing Date May 5, 2003". secdatabase.com. Retrieved March 8, 2013.
  20. ^ "Dell Inc, Form DEF 14A, Filing Date May 27, 2004". secdatabase.com. Retrieved March 8, 2013.
  21. ^ "Michael Dell's dilemma – Fortune Tech". Fortune. June 13, 2011. Archived from the original on May 9, 2012. Retrieved January 9, 2014.
  22. ^ "Dell Inc, Form 8-K, Current Report, Filing Date Mar 23, 2006". secdatabase.com. Retrieved March 8, 2013.
  23. ^ Bloomberg-Businessweek Its Dell vs the Dell way, February 2006. Visited: April 10, 2012
  24. ^ a b Darlin, Damon (June 15, 2006). "Falling Short of A+". The New York Times. Retrieved October 30, 2012.
  25. ^ "Dell revamps product group, adds executives – CNET News". CNET. December 12, 2006. Retrieved October 30, 2012.
  26. ^ a b "Michael Dell back as CEO; Rollins resigns – CNET News". CNET. January 31, 2007. Retrieved October 30, 2012.
  27. ^ Haff, Gordon (March 29, 2010). "The real Dell 2.0 | The Pervasive Data Center – CNET News". CNET. Retrieved January 9, 2014.
  28. ^ "Dell agrees $67bn EMC takeover". BBC News. Retrieved October 12, 2015.
  29. ^ Womack, Brian; Bass, Dina. "Dell to Buy EMC in Deal Worth About $67 Billion". Bloomberg.com. Retrieved October 12, 2015.
  30. ^ "Dell Makes Case to Go Private in Grim Filing". The Wall Street Journal. March 29, 2013.
  31. ^ David Benoit (October 12, 2015). "Dell's Value and the 'Falling Knife'". The Wall Street Journal.
  32. ^ "Elliott Management Sends Letter to Board of Directors of EMC Corporation". BusinessWire. October 8, 2014.
  33. ^ a b c d "EMC Takeover Marks Return of Michael Dell". The Wall Street Journal. October 13, 2015. Cite error: The named reference "WSJ-2015-10-13" was defined multiple times with different content (see the help page).
  34. ^ a b "Dell-EMC: The empty shop". Financial Times. October 12, 2015. Cite error: The named reference "FT-Lex-2015-10-12" was defined multiple times with different content (see the help page).
  35. ^ a b "Dell agrees $63bn acquisition of EMC". Financial Times. October 12, 2015. Cite error: The named reference "FT-2015-10-12" was defined multiple times with different content (see the help page).
  36. ^ Brian Womack (October 21, 2015). "Dell CFO Reluctantly Accepts Public Disclosures With EMC Deal". The Washington Post. Archived from the original on June 21, 2017. Retrieved February 23, 2018.
  37. ^ a b "The merger of Dell and EMC stems from the rise of cloud computing". The Economist. October 12, 2015. Cite error: The named reference "Economist-2015-10-12" was defined multiple times with different content (see the help page).
  38. ^ Mike Stone (October 8, 2015). "Dell in talks to buy data storage company EMC: source". Reuters.
  39. ^ Stacey Higginbotham (October 8, 2015). "A Dell-EMC deal doesn't make sense. Here's why". Fortune.
  40. ^ "Dell hooking up with EMC and going public again? Come off it". The Register. October 9, 2015.
  41. ^ Tom Braithwaite (October 13, 2015). "Dell-EMC deal: why VMware is falling". Financial Times.
  42. ^ "BOOM: Dell to Acquire EMC for $67 Billion". Sovereign Wealth Fund Institute. October 12, 2015.
  43. ^ "Dell Technologies Inc. Form 10-K". sec.gov. Retrieved January 29, 2018.
  44. ^ King, Rachael (September 7, 2016). "Dell Closes $60 Billion Merger with EMC". Wall Street Journal.(subscription required)
  45. ^ Clark, Don; Cimilluca, Dana; McMillan, Robert (October 13, 2015). "EMC Takeover Marks Return of Michael Dell". Wall Street Journal.(subscription required)
  46. ^ "Dell Technologies creates new IoT division as part of three-year, $1bn investment". businessreviewusa.com. Retrieved October 19, 2017.
  47. ^ "Michael Dell Vows to Invest $1 Billion over Three Years to Fund Internet of Things Business". Fortune. Retrieved October 19, 2017.
  48. ^ Moorhead, Patrick. "Dell Technologies IQT: Doubling Down On The Internet Of Things". Forbes. Retrieved October 19, 2017.
  49. ^ "Dell Makes Case to Go Private in Grim Filing". The Wall Street Journal. March 29, 2013.
  50. ^ "Elliott Management Sends Letter to Board of Directors of EMC Corporation" (Press release). Business Wire. October 8, 2014.
  51. ^ Womack, Brian (October 21, 2015). "Dell CFO Reluctantly Accepts Public Disclosures With EMC Deal". Bloomberg L.P.
  52. ^ https://techcrunch.com/2018/12/11/dell-votes-to-buy-back-vmware-tracking-stock-and-will-likely-go-public/
  53. ^ https://techcrunch.com/2019/12/30/vmware-completes-2-7-billion-pivotal-acquisition/
  54. ^ https://www.prnewswire.com/news-releases/dell-technologies-explores-vmware-spin-off-301094362.html
  55. ^ https://www.crn.com/news/data-center/michael-dell-we-are-not-selling-vmware-

Corporate Affairs [New Section][edit]

Leadership[edit]

  • Michael Dell, Chairman & CEO [1]
  • Jeff Clarke, Chief Operating Officer and Vice Chairman, Dell Technologies
  • Mike Cote, Chief Executive Officer, Secureworks
  • Allison Dew, Chief Marketing Officer
  • Howard Elias, President, Services and Digital
  • Pat Gelsinger, CEO, VMware
  • Steve Price, Chief Human Resources Officer
  • Rich Rothberg, General Counsel
  • Bill Scannell, President, Global Sales & Customer Operations
  • Tom Sweet, Chief Financial Officer

Board of Directors[edit]

  • Michael Dell, Chairman & CEO [2]
  • David Dorman, Founding Partner of Centerview Capital Technology
  • Egon Durban, Chief Executive Officer, Silver Lake Partners
  • Bill Green, Chief Executive Officer, Accenture
  • Ellen Kullman, Chief Executive Officer, Carbon
  • Simon Patterson, Managing Director, Silver Lake Partners
  • Lynn Vojvodich, Advisor


Thom from Dell Technologies (talk) 16:19, 10 November 2020 (UTC)[reply]

References

  1. ^ "Dell Technologies Leadership".
  2. ^ "Dell Technologies Board of Directors".

Semi-protected edit request on 7 March 2021[edit]

Under 'Current Operations' section, second bullet reads

Dell EMC Infrastructure Solutions Group (41% of fiscal 2019 revenues) – storage solutions

Recommend updating: Dell EMC Infrastructure Solutions Group (41% of fiscal 2019 revenues) – storage solutions, servers, networking, and as well as services and third-party software and peripherals

Source: https://money.cnn.com/quote/profile/profile.html?symb=DELL Aoliveira91 (talk) 16:09, 7 March 2021 (UTC)[reply]

 Done. ◢  Ganbaruby!  (Say hi!) 00:16, 8 March 2021 (UTC)[reply]

Semi-protected edit request on 19 May 2021[edit]

Update all the financial statements and employee figure in the infobox. Employees 158,000 (2021), revenue $94.224 billion (2021), Operating income $5.144 million (2021), Net income $3.505 million (2021), Total Assets $123.415 billion (2021) and Equity $7.553 billion (2021). Add this Annual Report 2021 source. Thanks--202.78.236.168 (talk) 07:06, 19 May 2021 (UTC)[reply]

 Done.--Vulphere 07:36, 19 May 2021 (UTC)[reply]

Marketing commercials[edit]

Really, whistling in a commercial, did we not learn about germs spreading. 174.44.136.21 (talk) 18:39, 25 July 2022 (UTC)[reply]

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