Talk:Christopher and Dana Reeve Foundation

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Superman dog tags[edit]

I've removed the following section as it reads like advertising and is really out of date. Take care, Clayoquot (talk | contribs) 05:01, 11 September 2020 (UTC)[reply]

Superman Tags[edit]

In June 2006, the Christopher & Dana Reeve Foundation launched a campaign to raise public awareness of the Reeve Foundation and its mission by selling Superman Tags. The dogtags feature the Superman S-Shield logo and the foundation's motto, "Go Forward." Because all proceeds from the sale of the tags support the Foundation's work in finding treatments and cures for paralysis, Warner Bros. allowed the Foundation to use the Superman logo royalty-free. The Reeve Foundation hoped to achieve the same level of success and popularity that the Lance Armstrong Foundation has enjoyed with the LIVESTRONG wristband.[1] Celebrities who have been "tagged" include Brandon Routh, who starred as Superman in Superman Returns; Kate Bosworth, who played Lois Lane in Superman Returns; Dean Cain, who played Superman in Lois and Clark: The New Adventures of Superman; Erica Durance, who plays Lois Lane on Smallville; David Boreanaz; Robin Williams; and Ray Romano.

References

  1. ^ "Reeve Charity Launches Superman Tag Campaign". 2006-06-22. Archived from the original on 2007-09-28. Retrieved 2007-03-27.