SGAG

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SGAG Media Pte. Ltd.
Type of businessPrivate
Type of site
Entertainment
Available inEnglish, Singlish
Founded14 November 2011; 12 years ago (2011-11-14)
Headquarters
Singapore[1]
Area servedSingapore, Malaysia & Philippines
Founder(s)Karl Mak
Adrian Ang
Key peopleKarl Mak[2]
Adrian Ang[3]
SubsidiariesMGAG Media Sdn Bhd, PGAG Media, Inc.
URLsgag.sg
AdvertisingOriginal video content
Branded social content
RegistrationOptional
Current statusActive

SGAG is a Singaporean social media website and news media company based in Singapore. The company was founded by Karl Mak and Adrian Ang on 14 November 2011, as a Singaporean spin-off of the popular social media website, 9GAG.[2] Since the website's incorporation on April 10, 2013, it has 1.1 million likes on Facebook, 587k followers on Twitter and 701k followers on Instagram as of February 2022.[4][5][6]

SGAG's mission is to make every Singaporean's day a better one by creating quality content that engages and entertains.[7]

History[edit]

The company was co-founded as a Facebook page in 2011 by Singapore Management University students Karl Mak and Adrian Ang during one of their university classes, with the idea of having a Singapore version of 9GAG, with a focus on issues in Singapore and local Internet memes.[8] The company first started going viral after its founders posted a meme after McDonald's Singapore ran out of curry sauce at its outlets,[9][10] and has since then become popular among the youth for its funny video portrayals by Annette Lee as "Sue Ann" and "Suezanna Chole Tan".[11]

Website, mobile app platform, MGAG and PGAG[edit]

In December 2014, SGAG first launched its website where users can sign up for an account and publish their own content on the website. The website also has a leaderboard that rewards active participants with a certain number of points per action, with top users standing a chance to win prizes. In addition to launching a new website, the company also released the mobile app version of their website on both Android and iOS.[12]

On August 5, 2015, SGAG launched MGAG, the Malaysian branch of the company. MGAG also started off as a Facebook page before launching their own website.[13]

On January 21, 2018, PGAG, the Filipino branch of the company, was launched by SGAG.[14]

On November 27, 2019, SGAG launched "Off-Track", a strategy card game.[15]

External links[edit]

References[edit]

  1. ^ "SGAG MEDIA PTE. LTD. (201309539K) - Singapore Business Directory". Retrieved March 19, 2017.
  2. ^ a b "We're Karl Mak & Xiao Ming, co-founders of SGAG. Ask us anything!". Tech in Singapore. Retrieved March 19, 2017.
  3. ^ "Vulcan Post Launches First Singapore Digital Publishers Summit". Vulcan Post. 2015-09-29. Retrieved March 19, 2017.
  4. ^ "SGAG". Facebook. Retrieved June 2, 2018.
  5. ^ "SGAG SG". Retrieved June 2, 2018.
  6. ^ "SGAG SG". Instagram. Retrieved June 2, 2018.
  7. ^ "SGAG Linkedin".
  8. ^ "SGAG Singapore Revealed: How It Started & Tips To Virality". Vulcan Post. June 14, 2015. Retrieved March 19, 2017.
  9. ^ "McDonald's runs out of curry sauce - again". AsiaOne. February 12, 2012. Archived from the original on March 20, 2017. Retrieved March 17, 2017.
  10. ^ "SGAG Timeline - Facebook". Facebook. February 5, 2017. Retrieved March 19, 2017.
  11. ^ "SGAG funny girl Annette Lee also sings". 2017-10-29.
  12. ^ "SGAG Launches New Website To Singaporeans' Delight, App To Follow Shortly". Yahoo Singapore. December 3, 2014. Retrieved March 17, 2017.
  13. ^ "Malaysia Gets Their Very Own Gag Page, And It's About Darn Time". Vulcan Post. 2015-08-10. Retrieved March 25, 2017.
  14. ^ "SGAG". Facebook.
  15. ^ "Off Track Website".
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