Pure (restaurant chain)
_Logo.svg){kind=logo} | |
| Company type | Private[1] |
|---|---|
| Industry | Retail outlets |
| Founded | 2009 |
| Headquarters | City Of London, London, United Kingdom 1 Finsbury Circus, EC2M 6AB |
Number of locations |  14 (January 2018) |
Area served | London, United Kingdom |
Key people | Spencer Craig (Founder and CEO) |
| Products | Salads, Sandwiches, Hot Food, Juices, Snacks and Coffee.[2] |
Number of employees | 243+ (January 2018) |
| Website | https://www.pure.co.uk |
Pure is a healthy food to go chain based in London, United Kingdom.
History[edit]
The company was founded by Spencer Craig with the first Pure store opening in Beak Street, Soho, in 2009.
In 2015, Pure was included in The Sunday Times Fast Track 100 as one of the fastest growing and profitable companies of 2015 with a 65% annual sales rise over 3 years.[3][4]
In 2016 Whitbread, the FTSE 100 leisure group behind Premier Inn bought a 49 per cent stake in the company, acquired for £6.8m and having the option to buy the remainder of the company within the next five years.[5][6]
Pure was included again in 2016 in The Sunday Times Fast Track 100, consolidating the company as one of the most prominent options in the food chain market.[7]
As of January 2019, Pure has 18 shops opened in London, mainly based in the City and around Soho. Pure employs more than 400 people among team members, assistant managers, and General Managers.[citation needed]
Menu[edit]
Pure’s menu includes breakfast items,[8] salads,[9] wraps, juices and smoothies,[10][11] hot drinks, pots and snacks.
The company uses organic and seasonal ingredients, advertising that their food is freshly made every day in the kitchen at each store.
References[edit]
- ^ "HEALTHY RETAIL LIMITED - Overview (free company information from Companies House)". Beta.companieshouse.gov.uk. Retrieved 29 March 2017.
- ^ "food freshly made in our kitchens". Pure. Retrieved 29 March 2017.
- ^ Fast Track. "Pure Made For You". Fast Track. Retrieved 29 March 2017.
- ^ Fast Track. "League table". Fast Track. Retrieved 29 March 2017.
- ^ Julia Bradshaw (3 May 2016). "Whitbread buys stake in upmarket London food chain Pure". Telegraph.co.uk. Retrieved 29 March 2017.
- ^ Thomas, Nathalie (3 May 2016). "Costa Coffee owner buys stake in Pure food chain". Financial Times. Retrieved 17 August 2023.
- ^ Fast Track. "League table". Fast Track. Retrieved 29 March 2017.
- ^ Davies, Ben (27 May 2015). "5 Top Places for a Healthy Breakfast in London — Tailored Fit | Corporate Wellness | Personal Fitness". Tailoredfitcoaching.co.uk. Retrieved 29 March 2017.
- ^ "Pure". Canary Wharf. 20 June 2014. Retrieved 29 March 2017.
- ^ "5 best juice bars in London". Healthista. 18 January 2015. Retrieved 29 March 2017.
- ^ "5 Best Smoothie Stops in London". Mayfair-house.com. Retrieved 29 March 2017.