Pragma Group
| Company type | Private |
|---|---|
| Industry | Conglomerate |
| Founded | 2003 |
| Headquarters | Dubai, United Arab Emirates |
Key people | Joe Tabet (chairman) |
| Services |
|
| Revenue |  US$ 650 million(2011)[1] |
Number of employees | 700 (2011)[1] |
| Website | www |
Pragma Group is a UAE holding company, founded in 2003, with interest in diverse businesses, including technology and telecommunications, marketing, hospitality, entertainment and venture capital.[2] [1]
History[edit]
Pragma Group was launched in 2003 by a group of professionals,[1] and with Joseph Tabet as the chairman and chief executive officer of the group.[3]
Since its inception, the group has managed to launch several International concepts[4] in the Middle East, as well as develop myriad start-ups in the Lifestyle and Technology arena. Working with International partners such as Roberto Cavalli, the group has managed to expand while creating a structured foundation of a family of companies.
The company has rapidly grown since launching its business. With a turnover of over US$650 million per annum,[1] the group today consists of brands ranging from the homegrown to the well-known, including Cavalli Club, Restaurant & Lounge, Cirque le Soir, Billionaire Mansion, The400 Nightclub, Epicure Catering, The Health Factory, the Bo House Cafe, etc.
Products and Services[edit]
The group is currently pursuing regional and international expansion drive, by building partnerships with well-known and successful brands.[5]
Pluto Games FZCO[edit]
In 2003, Pragma Group took PLUTO GAMES FZCO, a young, gaming start-up, under its wings and transformed it into the leading distributor and marketer of digital gaming software and related products in the Middle East and North Africa.[6] Today Pluto DG is the singular distribution partner for Microsoft Xbox 360 gaming console in the Middle East and representing games publishers like Konami, THQ & Ubisoft.[7]
LS2 International[edit]
After the group's success with Pluto DG, the team expanded their support to another IT start-up – Lateral Systems (LS2),[8] a technology integrator, a re-export hub for GSM products based in Dubai and covering mainly the Levant, Central Africa and Near East regions.[9]
Cavalli Club & Cavalli Caffé[edit]
In 2009, Pragma Group in collaboration with International fashion designer, Roberto Cavalli, launched a new lifestyle club concept in Dubai. Cavalli Club Dubai opened to the media and the public, on 7 May at the Fairmont Hotel, located on Sheikh Zayed Road.[10] This first step took Pragma Group from a Middle Eastern company to an International entity. In 2010, Roberto Cavalli Group announced their partnership with Pragma Group in developing and launching the Cavalli Club and Cavalli Cafe Brands worldwide.[11] In 2017, Cavalli Club, Restaurant, and Lounge were recommended by CNN in 2017 as the best party venue in The Middle East.[12]
Cirque Le Soir Dubai[edit]
Ryan Bish, the owner of Cirque Le Soir in London in cooperation with Pragma Group, in 2014 opened Cirque Le Soir Dubai- outrageous shows and quirky humor, which become one of the most interesting nightspots in the city. The venue boasts a forever changing mix of performers, whose freaky skills will shock and surprise even the most experienced party-goer. [13]
Billionaire Mansion[edit]
In 2015 former F1 boss Flavio Briatore launching the Billionaire Mansion in partnership with Pragma Group and Indian family the Nandas, who own the Taj Hotels Resorts and Palaces. [14]
Epicure Catering & The400 Nightclub[edit]
In 2005 the group also added a local catering service and an international nightclub. Epicure Catering,[15] one of the corporate and event caterers in Dubai and The400 Nightclub.[1]
Le Talleyrand[edit]
Next, the group branched into a lifestyle. The chairman and CEO, Joe Tabet, teamed up with veterans in the culinary industry, to launch Le Talleyrand, in May 2005, a French cuisine restaurant, in Beirut, Lebanon.[16]
Health Factory[edit]
Pragma Group took the lifestyle concept a step further with the launch of Health Factory in 2007. A health and nutrition concept, that aims to flog meal programs and life coaching.[17]
Bo House[edit]
In November 2010, the group continued with its lifestyle expansion with the launch of a bohemian styled new age restaurant, Bo House cafe at Jumeirah Beach Residence (JBR) Walk, a waterfront community located in Dubai Marina.[18]
References[edit]
- ^ a b c d e f "Pragma Group". Archived from the original on 2011-12-27. Retrieved 2011-12-25.
- ^ "Roberto Cavalli to open the first Cavalli Club in Dubai". AMEinfo.com. 22 July 2008.
- ^ "Paving the way for a new Palladium". Arabian Business. 18 August 2010.
- ^ "Pragma Group forges ahead with global expansion as it launches latest lifestyle concept". AMEInfo.com. 19 October 2011.
- ^ "Flavio Briatore's Billionaire brand comes to Palladium". The National. 11 November 2010.
- ^ "Pluto set for UAE launch of Disney.Pixar's Cars 2 video game". AMEInfo.com. 20 June 2011.
- ^ "Pluto Games 11 stand set to rock with fun for all the family". Dubai City Info.
- ^ "LS2 completes SAP implementation for a large group of companies". LS2Corp. 14 December 2008.
- ^ "LS2 Corporation join hands to form LS2 LLC". AMEInfo. 27 January 2008.
- ^ "Roberto Cavalli unveils his Cavalli club in Dubai". Dubib.com. 2 May 2009.
- ^ "Roberto Cavalli Group and Pragma Group announce the signing of new license agreement". Dubib.com. 20 December 2010.
- ^ Forrest Brown. "10 great places to spend New Year's Eve". CNN.
- ^ "Cirque Le Soir brightens up Dubai nightlife". The National.
- ^ Nair, Deepthi. "Former F1 boss to open Billionaire Club in Dubai". Khaleej Times.
- ^ "Enjoy Iftar with Epicure Catering services". Dubai City Info. 14 June 2011.
- ^ "Paving the way for a new Palladium". Digital Production ME. 9 August 2010. Archived from the original on 25 January 2012. Retrieved 25 December 2011.
- ^ "Health Factory and Fitness First launch health initiative over Ramadan". AMEInfo. 12 August 2010.
- ^ "When the crowds say bo". Hotelier Middle East. 22 June 2011.