Personal information removal service
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A personal information removal service is designed to help individuals reduce their digital footprint by removing their private data from the internet, particularly from data brokers and people search websites.[1] These services cater to internet users’ concerns over data privacy and data brokers' widespread collection and sale of personal information.
Background[edit]
Data brokers collect and sell people’s personal information, often without the individual's consent.[2] This data includes names, addresses, and browsing habits, which can then be used for targeted advertising and risk assessment or even sold to third parties.[3] Data protection regulations like the GDPR and CCPA allow consumers to make takedown and deletion requests. However, these regulations do not prevent data brokers from initially collecting the data.[4][5] The proliferation of data brokers has led to an increased demand for services that can help individuals in regaining control of their personal data.[6]
Functionality[edit]
Personal information removal services work by identifying and requesting data brokers to delete the personal information of their clients. This process can be manual or fully automated, but it is nevertheless complex because it involves dealing with numerous data brokers, each with different policies and procedures for data removal.[7] Services such as DuckDuckGo Privacy Pro, Incogni, DeleteMe or Kanary[8] are just a few of many data removal services that focus on this subject.
Companies offering personal information removal also face some issues. They struggle to ensure comprehensive data removal as new data brokers emerge and existing ones don’t always comply with removal requests. Most of them are also limited to certain regions or countries.[9]
References[edit]
- ^ "Data Brokers and Data Deletion Services: What You Need to Know". CNET. Retrieved 2023-11-29.
- ^ "The Data Brokers: Selling your personal information - CBS News". www.cbsnews.com. 2014-03-09. Retrieved 2023-12-04.
- ^ Walsh, Ray (2022-04-14). "How to Remove Yourself From the Internet in 2023". Comparitech. Retrieved 2023-11-29.
- ^ "Everything you need to know about the "Right to be forgotten"". GDPR.eu. 2018-11-05. Retrieved 2023-11-29.
- ^ Malik, Omer Imran (2021-05-26). "Right to delete under California Consumer Privacy Act (CCPA)". Securiti. Retrieved 2023-11-29.
- ^ Buhler, Konstantine (2021-11-18). "The Rising Consumer Demand for Data Privacy and Autonomy". Sequoia Capital Publication. Medium. Retrieved 2023-11-29.
- ^ "How to Remove Personal Information From Data Broker Sites". McAfee. 2022-08-24. Archived from the original on Feb 27, 2024.
- ^ Osborne, Charlie (Dec 8, 2023). "The best services for deleting yourself from the internet in 2024". ZDNET. Retrieved 2024-02-20.
- ^ Fadilpašić, Sead (2023-11-16). "What Are Data Removal Services, and What Data Can They Remove?". MUO. Archived from the original on Jan 17, 2024. Retrieved 2023-11-29.