Paul Cherry (author)
Paul Cherry is an American author, professional speaker, and business trainer, who writes and lectures internationally on sales effectiveness, customer-relationship management, and sales leadership. His book, Questions That Sell – The Powerful Process for Discovering What Your Customer Really Wants, [1] made it to BookAuthority's “Best Sales Books of All Time.”[2] He lives in Wilmington, Delaware, outside of Philadelphia.
Cherry is the founder of Performance Based Results LLC, a company which delivers B2B sales training and performance coaching to teams and managers in corporations across the US and Canada.[3] Cherry's sales presentation methods have been featured in publications such as Sales & Marketing Management[4] and Selling Power.[5] He has been acknowledged as one of the best proven sales leaders.[6]
Cherry is a graduate of the University of Delaware where he holds a BA and MPA degree. He has been a member of the National Speakers Association and is a frequent keynote speaker and presenter at colleges, corporate events, business-to-business publishers[7] and live education webinars.[8]
Publications[edit]
Questions That Sell – The Powerful Process for Discovering What Your Customer Really Wants (AMACOM) was published in 2006. A second edition (HarperCollins Leadership)[9] was released in 2017.
Questions That Get Results – Innovative Ideas Managers Can Use to Improve Their Teams’ Performance (Wiley)[10] was published in November 2010 and coauthored by Patrick Connor.[11]
The Ultimate Sales Pro – What The Best Sales People Do Differently (HarperCollins Leadership)[12] was published in August 2018.
References[edit]
- ^ Cherry, Paul (2006). Questions That Sell: The Powerful Process for Discovering What Your Customer Really Wants (first ed.). New York, NY: AMACOM. p. 192. ISBN 9780814473399.
- ^ "100 Best Sales Books of All Time". BookAuthority.
- ^ Jim Brown, "To Sell into the Future, Dig Into the Past | Paul Cherry", August 30, 2018, Sales Tuners
- ^ Paul Cherry, “Sell Slower”, Sales & Marketing Management, October 2018
- ^ Robert McGarvey, “The Buyer’s Emotional Side”, Selling Power, February, 2010
- ^ “Meet the proven sales leaders that share their sales tips and wisdom on Quotable”, Salesforce
- ^ “Mastering ‘Impact Questions’ That Move Buyers Toward the Sale”, Business 21 Publishing
- ^ “5 Things Customers Won’t Tell You... But You Need to Know”, Lorman Education Services
- ^ Cherry, Paul (2017). Questions That Sell: The Powerful Process for Discovering What Your Customer Really Wants (second ed.). New York, NY: HarperCollins Leadership. p. 208. ISBN 9780814438701.
- ^ Cherry, Paul; Connor, Patrick (2010). Questions That Get Results – Innovative Ideas Managers Can Use to Improve Their Team's Performance. Hoboken, NJ: John Wiley & Sons, Inc. p. 192. ISBN 978-0-470-76784-9.
- ^ “Author Profile – Patrick Connor”, Amazon
- ^ Cherry, Paul (August 2018). The Ultimate Sales Pro - What the Best Salespeople Do Differently. New York, NY: HarperCollins Leadership. p. 240. ISBN 9780814438954.