Lidel (magazine)

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Lidel
Cover of Lidel issue 8 dated 1920
Categories
FounderLydia Dosio De Liguoro
Founded1919
Final issue1935
CountryItaly
Based inMilan
LanguageItalian

Lidel was a nationalist women's fashion magazine which was in circulation Milan, Italy, in the period 1919–1935. The title was a reference to its founder's name, Lydia Dosio De Liguoro,[1] as well as to the words Letture, illustrazioni, disegni, eleganze, lavori (Italian: Readings, illustrations, drawings, elegance, works).[2] The magazine played a significant role in the birth of Italian fashion,[1] but at the same time became one of the most militant publications of Fascist Italy.[3]

History and profile[edit]

Lidel was launched by journalist Lydia Dosio De Liguoro in 1919.[1][3] It was published on a monthly basis[4] and had its headquarters in Milan.[5] The magazine's target reader group was bourgeois women.[2] Its goal was to instill a sense of Italian national identity and nationhood among these women[2] and to compete with the French fashion magazines.[6] It employed fashion to promote the idea of a modern Italy and a sense of pride and solidarity among Italians.[2]

Major contributors of Lidel were Grazia Deledda, Luigi Pirandello, Ada Negri, Carola Prosperi, Sibilla Aleramo, Amalia Guglielminetti, Goffredo Bellonci, Matilde Serao and Eugenio Treves.[2] The cover page of the monthly featured work by Bruno Munari last of which was published in the November 1930 issue.[4] It frequently featured advertisement of luxury products and fashion illustrations, short stories and articles on art.[6] The magazine folded in 1935.[1]

References[edit]

  1. ^ a b c d Ines Tolic, ed. (2017). The Culture, Fashion and Society notebook 2017. Milan; Turin: Pearson. ISBN 9788867742844.
  2. ^ a b c d e Eugenia Paulicelli (2002). "Fashion, the Politics of Style and National Identity in Pre-Fascist and Fascist Italy". Gender & History. 14 (3): 552. doi:10.1111/1468-0424.00281. S2CID 144286579.
  3. ^ a b Cinzia Capalbo (2016). "Creativity and innovation of the Italian fashion system in the inter-war period (1919–1943)". Economic History Research. 12 (2): 92. doi:10.1016/j.ihe.2015.08.002.
  4. ^ a b A. Colizzi (2011). Bruno Munari and the invention of modern graphic design in Italy, 1928 - 1945 (PhD thesis). Leiden University. pp. 66, 70. hdl:1887/17647.
  5. ^ Manuela Di Franco (April 2018). Popular Magazines in Fascist Italy, 1934 – 1943 (PhD thesis). University of Cambridge. p. 12. doi:10.17863/CAM.33377.
  6. ^ a b Vanessa Santoro (2019). Fashioning sensibility: emotions in Gianna Manzini’s fashion journalism (MA thesis). University of Glasgow. p. 13.
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