L'objectif

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L'objectif
L'objectif live in 2022
Background information
OriginLeeds, West Yorkshire, U.K.
Genres
Years active2017–present
LabelsChess Club, Mirror
Members
  • Saul Kane
  • Louis Bullock
  • Dan Richardson
  • Ezra Glennon
Websitewww.l-objectif.com

L'objectif are an English rock band from Leeds. Formed in 2017 by vocalist and guitarist Saul Kane and drummer Louis Bullock, the band performed as a duo up until 2020, when they recruited guitarist Dan Richardson and bassist Ezra Glennon. Their debut EP Have It Your Way was released on 20 July 2021, through Chess Club Records and Mirror Music Group. The EP's lead single "Drive in Mind" peaked at number one on Free40's Dutch independent music chart.[1]

History[edit]

The band was formed by Saul Kane and Louis Bullock in 2017, when the pair were twelve years old.[2][3] The pair met through performing in plays that their school were putting on.[4] They began rehearsing as a duo,[5] in their school's music classrooms. However, they were unable to perform live during the band's early existence due to their young age not allowing them to enter venues.[4] Their name is taken from the French phrase which translates to "the objective", and was decided during a French lesson the pair had together, when the teacher listed the class's objectives for that lesson.[6] At the beginning of 2020, Ezra Glennon and Dan Richardson became official members of the band, after a period of inconsistently performing live and rehearsing with Kane and Bullock.[7][8] When the 2020 COVID-19 lockdowns began, Kane and Bullock began recording and sending each other demos of songs.[8]

In early 2021, they signed to the English independent label Chess Club Records and Mirror Music Group, releasing their debut single on the label on 16 March,[9][2] a song written during the English COVID-19 lockdown.[7] At the same time, the band announced that they would be playing a socially distanced headline concert in Leeds on 27 May.[10] On 25 May, they released their second single "Burn Me Out",[11] and announced that their debut EP Have It Your Way would be released on 20 July.[12] On 22 June, they released their third single "Do It Again".[13] The EP's release was coincided with a livestreamed performance at the Brudenell Social Club.[14] On 3 October, they performed at SoundCity festival.[15] On 16 October, they performed at Live at Leeds festival.[16] On 8 February 2022, they released the single "Same Thing" and announced that it would be a part of their second EP.[17] On 10 March, the band released the single "Get Close", and announced their second EP would be titled We Aren't Getting Out But Tonight We Might and is set for released on 3 June.[18] On 20 September 2023, they released the single "Itsa" and announced they would be doing an intimate headline show at Oporto in Leeds on 22 September, followed by a higher capacity show at Beaverworks on 3 October.[19] During their cover feature interview with Dork about the single, Kane teased that the song would be a part of larger, unannounced upcoming release.[20]

Musical style[edit]

The band's music has been categorised as post-punk,[21][22] indie rock,[14][23] alternative rock[24] and indie pop,[10] often making use of elements of funk, jazz, punk rock,[25] dream pop, gothic punk,[26] shoegazing,[27] psychedelia and pop music.[11] Far Out Magazine called them "gloom punks",[27] while Yahoo! News called them "grunge pop",[28] and the Guardian called them "noir pop".[14] Dork magazine writer Finlay Holden described them as a playing a part in the wave of British post-punk gaining popularity in the early-2020s, alongside Black Country, New Road and Dry Cleaning.[29] Their music makes use of angular guitar parts,[30] chaotic rhythms and both gothic and danceable parts.[24] Evening Standard described Kane's vocals as "bring to mind the half-drunk-sounding growls of Iceage’s Elias Rønnenfelt".[22]

NME Radio described their single "Drive in Mind" as "more than just 'some music' from a bunch of teens – the blend of angular drum lines, crunchy Foals-style melodies and ferocious riffs is an exciting and promising look at what’s in store for L’Objectif in the near future",[21] and Far Out magazine described it as "a pounding, exhilarating effort that confirms you’re in for a rough ride as, from the first aggressive chord, it grabs you by the collar and punches you square on the nose."[31] Clash magazine described their music as "match[ing] jazz to funk to psychedelia within a guitar pop template".[11] The Sunday Times described their sound as including "a haze of high adrenaline post-punk, New Order–recalling propulsions, with Saul Kane's Morrissey/Jarvis-like vocals and lyrics".[32] Dork magazine described one "defining characteristic" of their sound as "a distinct tone of... well, not pure pessimism, but not exactly optimism either".[4]

In an interview with DIY magazine, Kane cited Morrissey, the Stone Roses and the Arctic Monkeys as the band's earliest influences,[33] and in an interview with Fred Perry clothing, he cited the Arctic Monkeys' song "American Sports" as a song that lyrically inspired him.[34]

Members[edit]

  • Saul Kane – vocals, guitar (2017–present)
  • Louis Bullock – drums (2017–present)
  • Dan Richardson – guitar (2020–present)
  • Ezra Glennon – bass (2020–present)

Discography[edit]

EPs
  • Have It Your Way (2021)
  • We Aren't Getting Out But Tonight We Might (2022)
Singles
  • "Another Day, Another Fear" (2020)
  • "Annual Event" (2020)
  • "Drive in Mind" (2021)
  • "Burn Me Out" (2021)
  • "Do It Again" (2021)
  • "Same Thing" (2022)
  • "Get Close" (2022)
  • "The Dance You Sell" (2022)
  • "Itsa" (2023)

References[edit]

  1. ^ "Free40Chart Weekly alternative Top 40 with the best Indie music of the moment". Retrieved 17 April 2021.
  2. ^ a b "L'OBJECTIF MAKE THEIR INTRODUCTION WITH 'DRIVE IN MIND'". DIY. 16 March 2021. Retrieved 17 April 2021.
  3. ^ Taysom, Joe (16 March 2021). "L'objectif arrive in style with 'Drive In Mind'". Retrieved 17 April 2021.
  4. ^ a b c Holden, Finlay (20 July 2021). "L'objectif: "We're not headed in just one direction"". Dork. Retrieved 20 July 2021.
  5. ^ "Getting to know… L'objectif". Dork. 29 April 2021. Retrieved 25 May 2021.
  6. ^ Esperanza Lisbon #50 (Radio broadcast). 14 July 2021. Event occurs at 20m. Retrieved 23 July 2021.
  7. ^ a b "Radio 1's Indie Show with Jack Saunders". Radio 1's Indie Show. 1 April 2021. 25 minutes in. BBC. BBC Radio 1. Retrieved 17 April 2021.
  8. ^ a b Coward, Teddy. "L'objectif: 'I honestly think we'd revel playing anywhere or supporting any band.'". Retrieved 2 March 2022.
  9. ^ Davies, Hayden. "Meet L'objectif, the UK teens making an entrance with their new single, Burn Me Out". Retrieved 16 August 2021.
  10. ^ a b MURRAY, ROBIN (16 March 2021). "L'objectif Share Stellar Debut Single 'Drive In Mind'". Clash. Retrieved 17 April 2021.
  11. ^ a b c MURRAY, ROBIN (25 May 2021). "Leeds Risers L'objectif Share 'Burn Me Out'". Clash. Retrieved 25 May 2021.
  12. ^ "They've also announced that their debut EP will be arriving in July!". DIY. 25 May 2021. Retrieved 25 May 2021.
  13. ^ Ackroyd, Stephen (23 June 2021). "L'objectif 'Do It Again' with their latest track". Dork. Retrieved 23 June 2021.
  14. ^ a b c Morris, Damien (31 July 2021). "One to watch: L'objectif". The Guardian. Retrieved 1 August 2021.
  15. ^ "Sound City 2021: Everything you need to know as the festival returns to the city". 29 September 2021. Retrieved 30 September 2021.
  16. ^ Share, Immy. "Live at Leeds music festival announces first wave of 2021 acts with tickets on sale now". Yorkshire Evening Post. Retrieved 25 May 2021.
  17. ^ Smith, Thomas (8 February 2022). "L'objectif: Leeds' Iggy Pop-approved teens with a lust for life". NME. Retrieved 8 February 2022.
  18. ^ Ackroyd, Stephen (10 March 2022). "L'objectif have announced a new EP, 'We Aren't Getting Out But Tonight We Might'". Retrieved 10 March 2022.
  19. ^ "L'Objectif Return With New Track 'ITSA'". Clash. Retrieved 25 October 2023.
  20. ^ Taylor, Sam. "L'OBJECTIF'S LATEST SINGLE 'ITSA' DIVES DEEP INTO THE MORAL QUANDARIES OF YOUTH". Dork. Retrieved 25 October 2023.
  21. ^ a b "NME Radio Roundup 22 March 2021: London Grammar, Paul McCartney, Haim and more". NME Radio. NME. 22 March 2021. Retrieved 17 April 2021.
  22. ^ a b Embley, Jochan; Smyth, David; Durrant, Nancy. "Our music recommendations: What we're listening to now, from Paul McCartney to Rina Sawayama's Elton John collab". Evening Standard. Retrieved 17 April 2021.
  23. ^ Smith, Joe. "L'objectif share killer new single 'Do It Again'". Retrieved 30 June 2021.
  24. ^ a b Golsen, Tyler (20 July 2021). "L'Objectif release debut EP 'Have It Your Way'". Retrieved 23 July 2021.
  25. ^ Brandle, Lars (21 May 2021). "Mirror Music builds trans-Atlantic path, signs U.K.'s L'objectif: Exclusive". Retrieved 25 May 2021.
  26. ^ Hodgson, David (30 July 2021). "L'Objectif - Have it Your Way". The Yorkshire Post. Retrieved 16 August 2021.
  27. ^ a b Golsen, Tyler (26 May 2021). "L'objectif release latest single 'Burn Me Out'". Retrieved 28 May 2021.
  28. ^ Rodriguez, Eleni (16 July 2021). "SPIN Daybreaker: Peach Fuzz". Yahoo! News. Retrieved 20 July 2021.
  29. ^ Holden, Finlay (20 July 2021). "L'objectif are spinning post-punk and guitar-pop into something vital". Dork. Retrieved 11 August 2021.
  30. ^ Jamieson, Sarah (18 March 2021). "THE NEU BULLETIN (ENNY, L'OBJECTIF, STEELE FC AND MORE!)". DIY. Retrieved 17 April 2021.
  31. ^ Taysom, Joe (21 March 2021). "Essential Listening: This week's best new music". Retrieved 17 April 2021.
  32. ^ "Breaking Act". The Sunday Times (10, 268). 27 June 2021. The band's new single, Do It Again, follows the earlier releasing Drive in Mind and Burn Me Out, and, like those tracks, hares out of the traps a haze of high adrenaline post-punk, New Order–recalling propulsions, with Soul Kane's Morrissey/Jarvis-like vocals and lyrics
  33. ^ WHITAKER, HOLLY (22 June 2021). "GET TO KNOW… L'OBJECTIF". DIY. Retrieved 22 June 2021.
  34. ^ "L'OBJECTIF". Fred Perry clothing. Retrieved 16 August 2021.
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