Kevin Allen (author)

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Kevin Allen (author)

Kevin Allen, (born September 17, 1954, United States) is an American bestselling author, business growth consultant and speaker. He has written two books, The Hidden Agenda: A Proven Way to Win Business and Create a Following, which was a Wall Street Journal bestseller, and The Case of the Missing Cutlery: A Leadership Course for the Rising Star.

Early career[edit]

In his career in business development Kevin Allen was recognized as “one of the advertising industry’s most accomplished growth professionals” in American Express OPEN Forum.[1] and held positions with McCann WorldGroup, The Interpublic Group, Lowe Worldwide.[2][3]

  • McCann WorldGroup - Executive Vice President, Worldwide Director of Global Accounts
  • McCann WorldGroup - Executive Vice President, Director of Corporate Development
  • Interpublic Group - Chief Growth Officer
  • Lowe Worldwide - Vice Chairman

In all roles, Allen was responsible for spearheading multinational new business initiatives and integrated marketing campaigns to key global clients.[4] For example, during his time at McCann WorldGroup, Allen led the team responsible for a number of global new business wins including MasterCard, Siemens, Microsoft Europe and Lufthansa.[5] He was responsible for the cross-discipline servicing of multinational accounts like L'Oreal, GM, Unilever and Nestle.[2] As Lowe Worldwide Vice Chairman he played a pivotal role in the turnaround that named the company Ad Age's “Turnaround Agency of the Year” in 2009.[6]

Published work[edit]

Allen's debut book, The Hidden Agenda: A Proven Way to Win Business and Create a Following (published by Bibliomotion, April 2012) is aimed at sharing his own insights into the world of sales and marketing[7] The book shares techniques Allen used as a "pitch man" working for advertising holding companies, specifically noting experiences with major brands such as MasterCard, Lufthansa, Marriott International, Rudy Giuliani, Johnson & Johnson, and others.[8][9]

"This entertaining book moves at a rapid clip and is full of lively anecdotes of hard-won advertising campaigns. From MasterCard's iconic "Priceless" campaign to Rudy Giuliani's mayoral campaign, Kevin Allen has seen first-hand how to effectively find, connect, and speak to the Hidden Agenda to win business unfailingly, every time." Google Books review, 17 April 2012[10]

Allen's second book, The Case of the Missing Cutlery: A Leadership Course for the Rising Star, weaves a "Gladwellian" personal anecdote involving missing cutlery into a course on emotionally intelligent leadership.[11] Allen discusses the case of the missing cutlery on BBC Radio's Four Thought talk series on July 7, 2013.[12] Allen's third book Emotify! The Power of the Human Element in Game-based Learning, Serious Games and Experiential Education was co-written with Dr. Michael J. Sutton and published in 2019.[13]

KevinAllenPartners Inc. and E I Games[edit]

In 2010, Allen created a growth consulting firm KevinAllenPartners Company. In June 2012 KevinAllenPartners Company rebranded under the name rekap Inc. specializing in growth readiness, leadership and business training.[14] The company has offices in London, England and New York City, New York. In 2013, he launched E I Games LLC, which specializes in award-winning emotional intelligence leadership and sales training games.[15]

College and University[edit]

Kevin is an adjunct professor of Marketing and Advertising beginning in 2019. He teaches graduate and undergraduate courses both on a live, online, and asynchronous basis.[16]

Kevin holds a PhD in Management with a specialization in Organizational Psychology. [17] [18]

External links[edit]

References[edit]

  1. ^ May, Matthew E. (April 10, 2012). "5 Secrets to Creating a Winning". OPEN Forum. Retrieved September 20, 2012.
  2. ^ a b "Kevin Allen Joins Lowe Worldwide as Vice Chairman". The Interpublic Group. Retrieved September 4, 2012.
  3. ^ Allen, Kevin (May 16, 2012). "To Get the Job, Find the Hidden Agenda". CNN. Retrieved September 20, 2012.
  4. ^ McMains, Andrew (May 21, 2012). "This Man Gets in People's Heads". Adweek. Retrieved September 20, 2012.
  5. ^ Fisher, Anne (May 18, 2012). "Tapping into Customers' Emotions: Priceless". Crain's New York Business. Retrieved September 26, 2012.
  6. ^ "New Global Leadership Team for Naked Communications". Naked Communications. Retrieved September 4, 2012.
  7. ^ Clark, Dorie (May 31, 2012). "The Secret to Winning New Business". Forbes. Retrieved September 26, 2012.
  8. ^ Allen, Kevin (April 30, 2012). "The Demise of the Business Façade". Bloomberg.com. Businessweek. Archived from the original on May 1, 2012. Retrieved September 20, 2012.
  9. ^ Bliss, Rob (June 12, 2012). "How to Pitch a Campaign (Watching AMC's The Pitch Doesn't Count!)". The Washington Times Communities. Retrieved September 26, 2012.
  10. ^ Allen, Kevin (2012). Review: The Hidden Agenda. ISBN 9781937134044. Retrieved September 4, 2012.
  11. ^ Jefferson, Nick (June 18, 2013). "Kevin Allen's The Buoyant Leader: A Review". Huffington Post.
  12. ^ "BBC Radio 4 - Four Thought, Series 4, Kevin Allen".
  13. ^ Allen, Kevin; Sutton, Michael J. (2019). Emotify!: The Power of the Human Element in Game-based Learning, Serious Games, and Experiential Education. E.I. Games LLC. ISBN 978-1-7046-0468-8.
  14. ^ "Kevin Allen Partners becomes re:kap". rekap Ltd. 2012. Archived from the original on February 1, 2013. Retrieved September 20, 2012.
  15. ^ "Welcome". Eigames.com. Retrieved June 4, 2023.
  16. ^ "FAU directory". directory.fau.edu. Retrieved January 27, 2023.
  17. ^ "Florida Atlantic University Digital Library". Retrieved February 23, 2024.
  18. ^ "Dissertation Defense Announcement". MYFAU. Retrieved January 27, 2023.



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