IF (film)

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Not to be confused with If.....

IF
Poster featuring various creatures including a girl and man walking across a street.
Theatrical release poster
Directed byJohn Krasinski
Written byJohn Krasinski
Produced by
Starring
CinematographyJanusz Kamiński
Edited by
Music byMichael Giacchino
Production
companies
Distributed byParamount Pictures
Release dates
  • May 8, 2024 (2024-05-08) (France)
  • May 17, 2024 (2024-05-17)
Running time
104 minutes[1]
CountryUnited States
LanguageEnglish
Budget$110 million[2]
Box office$3.7 million[3][4]

IF is a 2024 American live-action/animated fantasy comedy film written, produced, and directed by John Krasinski. The film features an ensemble cast that includes Cailey Fleming, Ryan Reynolds, Krasinski, Fiona Shaw, Alan Kim, and Liza Colón-Zayas, along with the voices of Phoebe Waller-Bridge, Louis Gossett Jr., and Steve Carell. Its plot follows a young girl and her neighbor who find themselves able to see imaginary friends.

IF is set to be theatrically released in the United States by Paramount Pictures on May 17, 2024.

Premise[edit]

A young girl named Bea gains the ability to see people's imaginary friends (referred to as "IFs" for short) who have been abandoned by the kids they helped. She discovers that her neighbor, Cal, has the same ability. Together they reunite the IFs with their former kids.

Cast[edit]

Voices[edit]

Production[edit]

In October 2019, Paramount Pictures outbid Lionsgate and Sony, among others, to win the rights to Imaginary Friends, a project developed by John Krasinski and Ryan Reynolds, with Krasinski set to write and direct it.[5] In May 2021, Krasinski's Sunday Night Productions and Reynolds's Maximum Effort signed first-look deals with Paramount.[6][7] In October 2021, Phoebe Waller-Bridge and Fiona Shaw joined the cast.[8] In January 2022, Steve Carell, Alan Kim, Cailey Fleming, and Louis Gossett Jr. joined the cast, with the film retitled IF. The film reunites Krasinski and Carell, who both starred in The Office (2005–2013).[9] In August 2022, Bobby Moynihan was added to the cast.[10] Brad Pitt signed on to voice an invisible imaginary friend.[11]

Filming began on August 31, 2022, with Janusz Kamiński as cinematographer, and wrapped by early May 2023.[12][13] Animation director Arslan Elver and VFX supervisor Chris Lawrence worked alongside Krasinski on set and during pre- and post-production.[14][15] Framestore provided the visual effects and animation.[16][17] Michael Giacchino composed the film's score.[18]

Release[edit]

IF was released in France on May 8, 2024,[4] and was released in the United States on May 17, 2024 by Paramount Pictures.[19] It was originally scheduled for November 17, 2023 and May 24, 2024.[20]

Reception[edit]

Box office[edit]

In the United States and Canada, IF was released alongside The Strangers: Chapter 1 and Back to Black, and is projected to gross around $40 million from 4,000 theaters in its opening weekend.[21]

Critical response[edit]

On the review aggregator website Rotten Tomatoes, 56% of 75 critics' reviews are positive, with an average rating of 5.9/10. The website's consensus reads: "A sweet ode to rediscovering one's inner child, IF largely works as old-fashioned family entertainment despite an occasionally unfocused and unnecessarily complicated plot."[22] Metacritic, which uses a weighted average, assigned the film a score of 48 out of 100, based on 23 critics, indicating "mixed or average" reviews.[23]

Adrian Horton of The Guardian awarded the film 3 out of 5 stars. She wrote that it "checks the boxes" on the elements of a family friendly movie but that it didn't "fully conjure the magic" of other films in the genre.[24] Tomris Laffly of Variety wrote that the movie was "in desperate need of some coherent world-building", while praising the performance of Cailey Fleming in the lead role.[25] Writing for The Hollywood Report, Frank Scheck described the movie as "plagued by significant tonal shifts and pacing issues".[26]

References[edit]

  1. ^ "IF (U)". BBFC. April 25, 2024. Retrieved April 25, 2024.
  2. ^ D'Alessandro, Anthony (May 14, 2024). "John Krasinski & Ryan Reynolds' 'IF' To Give More Lift To Summer Box Office With $40M Opening – Preview". Deadline Hollywood.
  3. ^ "IF – Financial Information". The Numbers. Retrieved May 14, 2024.
  4. ^ a b "IF (2024)". Box Office Mojo. Retrieved May 16, 2024.
  5. ^ Kit, Borys (October 15, 2019). "Ryan Reynolds, John Krasinski Teaming for Fantasy Comedy Imaginary Friends (Exclusive)". The Hollywood Reporter. Archived from the original on March 31, 2023. Retrieved April 15, 2022.
  6. ^ Kroll, Justin (May 3, 2021). "Ryan Reynolds And His Maximum Effort Banner Sign First-Look Deal With Paramount Pictures". Deadline Hollywood. Archived from the original on October 23, 2022. Retrieved January 25, 2022.
  7. ^ Kroll, Justin (May 11, 2021). "John Krasinski And His Sunday Night Banner Signs First-Look Deal With Paramount Pictures". Deadline Hollywood. Archived from the original on October 23, 2022. Retrieved January 25, 2022.
  8. ^ McClintock, Pamela (October 28, 2021). "Phoebe Waller-Bridge, Fiona Shaw Join John Krasinski's Next Movie (Exclusive)". The Hollywood Reporter. Archived from the original on March 31, 2023. Retrieved April 18, 2022.
  9. ^ Kroll, Justin (January 25, 2022). "Steve Carell, Alan Kim, Cailey Fleming & Louis Gossett Jr. Join Paramount And John Krasinski's IF Starring Ryan Reynolds". Deadline Hollywood. Archived from the original on March 1, 2023. Retrieved January 25, 2022.
  10. ^ Kroll, Justin (August 29, 2022). "Bobby Moynihan Joins Ryan Reynolds In IF From John Krasinski and Paramount". Deadline Hollywood. Archived from the original on March 1, 2023. Retrieved August 29, 2022.
  11. ^ Smith, Rachel (May 14, 2024). "IF: John Krasinski Confirms Brad Pitt Plays Invisible Character Keith (Exclusive)". Entertainment Tonight. Retrieved May 16, 2024.
  12. ^ Krasinski, John [@johnkrasinski] (August 31, 2022). "Beautiful day to kickoff a movie! #IF" (Tweet). Archived from the original on August 31, 2022. Retrieved August 31, 2022 – via Twitter.
  13. ^ Kroll, Justin (May 2, 2023). "How WGA Strike Could Impact Movies Gearing Up For Production". Deadline Hollywood. Archived from the original on May 3, 2023. Retrieved May 2, 2023.
  14. ^ "You are being redirected..." www.animationmagazine.net. Retrieved May 8, 2024.
  15. ^ Giardina, Carolyn (February 5, 2019). "Visual Effects Society Awards: Avengers: Infinity War Wins Top Prize". The Hollywood Reporter. Retrieved May 13, 2024.
  16. ^ "IF". Framestore. Retrieved April 18, 2024.
  17. ^ "Imaginary Friends ARE Real in IF Teaser Trailer". Animation World Network. Retrieved April 19, 2024.
  18. ^ "John Krasinski on Getting Bradley Cooper, George Clooney, Ryan Reynolds to Join 'IF': 'Most Yeses of My Career'". The Hollywood Reporter. May 11, 2024. Retrieved May 13, 2024.
  19. ^ D'Alessandro, Anthony (October 23, 2023). "Mission: Impossible 8 Jumps To 2025; A Quiet Place: Day One Goes To Summer In 2024 Theatrical Shake-Up Due To Actors Strike". Deadline Hollywood. Archived from the original on November 19, 2023. Retrieved October 23, 2023.
  20. ^ Murphy, J. Kim (July 19, 2022). "Paramount Sets A Quiet Place: Day One and John Krasinski-Directed Ryan Reynolds Film IF for 2024". Variety. Archived from the original on October 27, 2022. Retrieved July 20, 2022.
  21. ^ D'Alessandro, Anthony (May 14, 2024). "John Krasinski & Ryan Reynolds' IF To Give More Lift To Summer Box Office With $40M Opening – Preview". Deadline Hollywood.
  22. ^ "IF". Rotten Tomatoes. Fandango Media.
  23. ^ "IF". Metacritic. Fandom, Inc. Retrieved May 15, 2024.
  24. ^ Horton, Adrian (May 15, 2024). "If review – John Krasinski's so-so, sentimental family fantasy". The Guardian. ISSN 0261-3077. Retrieved May 16, 2024.
  25. ^ Laffly, Tomris (May 15, 2024). "IF Review: John Krasinski's Ryan Reynolds-Starring Children's Tale Has a Classical Look, but Messy World-Building". Variety. Retrieved May 16, 2024.
  26. ^ Scheck, Frank (May 15, 2024). "IF Review: Ryan Reynolds Leads a John Krasinski-Directed Family Film That's Easier to Admire Than Enjoy". The Hollywood Reporter. Retrieved May 16, 2024.

External links[edit]

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