Expert (company)

Expert International GmbH
	Expert (formerly OnOff, the old sign is visible in the background) in Varberg, Halland, Sweden.
Company type	Private (GmbH)
Industry	Retail
Founded	1967 (as Intercop GmbH), 1971 (current name)
Headquarters	Zug, Switzerland
Area served	Worldwide
Products	Consumer electronics
Website	www.expert.org

Expert International GmbH is a Swiss consumer electronics retail chain headquartered in Zug, Switzerland.

History[edit]

The Intercop GmbH was founded in Zurich, Switzerland on 16 October 1967 by initiative of Gunnar Nygren, representing the Swedish radio and TV-retailer association Samex and representatives of five other national retail organizations.^[1] The company was renamed Expert International GmbH in 1971. Retailers from other countries began to join the group, which led to the Expert trademark being internationally registered.^[2]

In 1999 the Expert Global group was formed following a letter of intent being signed with Associated Volume Buyers Inc. from the United States and Cantrex from Canada. This collaboration was later ended.^{[citation needed]}

Operations[edit]

Expert International has over 5000 affiliated stores in 22 countries, trading both under the brand Expert and other strong national and regional retail banners:^[3]

Austria
Belgium
Croatia
Czech Republic
Denmark
Estonia
Finland
France
Germany
Greece
Hungary
Ireland
Italy
Netherlands
Norway
Poland
Portugal
Slovakia
South Africa
Spain
Switzerland

References[edit]

^ "Grundade Expert-kedjan - Sydsvenskan". Sydsvenskan.se. 23 November 2010. Retrieved 19 April 2014.
^ "History". expert.org. Archived from the original on 19 April 2014. Retrieved 19 April 2014.
^ "Expert International Country Finder". expert.org. Archived from the original on 24 January 2019. Retrieved 1 April 2021.

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[1] "Grundade Expert-kedjan - Sydsvenskan". Sydsvenskan.se. 23 November 2010. Retrieved 19 April 2014.

[2] "History". expert.org. Archived from the original on 19 April 2014. Retrieved 19 April 2014.

[3] "Expert International Country Finder". expert.org. Archived from the original on 24 January 2019. Retrieved 1 April 2021.

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