Ela Veresiu
Ela Veresiu | |
|---|---|
| Born | |
| Nationality | Canadian, Romanian |
| Education | Ph.D. |
| Alma mater | Witten/Herdecke University |
| Known for | Ethical Consumerism, Multicultural Marketing |
| Awards | Ferber Award Honorable Mention, Sidney J. Levy Award |
| Scientific career | |
| Fields | Marketing, Consumer Research |
| Institutions | Schulich School of Business, York University |
| Website | http://elaveresiu.com/ |
Ela Veresiu is a Canadian-Romanian consumer sociologist and an associate professor of marketing at the Schulich School of Business, York University.[1]
Biography[edit]
Veresiu was born in Bucharest, Romania. She emigrated to Toronto, Canada, with her parents in 1995. In 2015, she completed her PhD degree in marketing, summa cum laude, at Witten/Herdecke University in Germany.
Her research focuses on understanding and promoting consumer diversity and market inclusion at the interplay of identity,[2] technology,[3] branding,[4] and institutions.[5] In 2019, her research was awarded the Ferber Award Honorable Mention for the best dissertation-based article published in the most recent volume of the Journal of Consumer Research. In 2019, her research was also awarded the prestigious Sidney J. Levy Award Archived 2019-08-02 at the Wayback Machine for outstanding dissertation-based, qualitative methodology marketing article published in a top-tier academic journal.[6] Her work is funded by the Social Sciences and Humanities Research Council of Canada (SSHRC) Insight Development Grant.[7] In 2016, she was named “one of Canada’s marketing leaders under 30”[8] and “one of the youngest business professors in North America.”[9]
Selected publications[edit]
- "Creating the Responsible Consumer: Moralistic Governance Regimes and Consumer Subjectivity" with Markus Giesler, Journal of Consumer Research, 41, October 2014, pp. 849–867.
- "Introducing a Spatial Perspective to analyze market dynamics" with Rodrigo B. Castilhos and Pierre-Yann Dolbec, Marketing Theory, 17, March 2017, pp. 9–29.
- "Neoliberalism and Consumption" with Markus Giesler, Consumer Culture Theory, eds. Eric J. Arnould and Craig J. Thompson, SAGE Publishing, August 2018, pp. 255–275.
- "The Consumer Acculturative Effect of State-Subsidized Spaces: Spatial Segregation, Cultural Integration, and Consumer Contestation" Consumption, Markets & Culture, October 2018.
- "Beyond Acculturation: Multiculturalism and the Institutional Shaping of an Ethnic Consumer Subject" with Markus Giesler, Journal of Consumer Research, 45, October 2018, pp. 553–570.
References[edit]
- ^ Schulich School of Business. "Faculty Profile Ela Veresiu, Ph.D." Schulich School of Business.
{{cite web}}:|last1=has generic name (help) - ^ Veresiu, Ela; Giesler, Markus (2018). "Beyond Acculturation: Multiculturalism and the Institutional Shaping of an Ethnic Consumer Subject". Journal of Consumer Research. 45 (3): 553–570. doi:10.1093/jcr/ucy019.
- ^ Giesler, Markus; Veresiu, Ela; Humphreys, Ashlee. "How Consumer Empathy Drives Platform Success". Marketing Science Institute.
- ^ Giesler, Markus; Astray, Tatiana; Babic, Ana; Siebert, Anton; Veresiu, Ela (2017). "Zombie Brands: The Science Behind Undead Market Icons". Huffpost.
- ^ Giesler, Markus; Veresiu, Ela (2014). "Creating the Responsible Consumer: Moralistic Governance Regimes and Consumer Subjectivity". Journal of Consumer Research. 41 (3): 840–857. doi:10.1086/677842. S2CID 145622639.
- ^ Consumer Culture Theory. "Sidney J. Levy Award". Consumer Culture Theory. Archived from the original on 2019-08-02. Retrieved 2019-08-02.
- ^ Social Sciences and Humanities Research Council (11 May 2012). "Award Recipients for Insight Development Grants: 2019–20 Competition". Government of Canada.
- ^ Marketing Staff (2016). "30 Under 30: The Class of 2016". Marketing Magazine.
- ^ Schick, Shane (2016). "30 UNDER 30 – ELA VERESIU". Marketing Magazine.