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Marcus Collins | |
|---|---|
 | |
| Nationality | American |
| Alma mater |
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| Known for | Author of ‘For The Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be' |
| Website | Official Website |
Marcus Collins (PhD) (born 17th April , 1979), is an American Author & public speaker. He is known for his work as head of Beyonce's digital strategy and new media in 2009[1]. Later, he achieved wider recognition for his role in launching the Brooklyn Nets[2] and the Made In America music festival[3], as well as serving as head of strategy at Wieden+Kennedy, New York.[4][5][6][7] Collins has also contributed significantly to campaigns for Google’s “Real Tone” technology and State Farm’s “Cliff Paul".[8]
Collins authored a book titled ''For The Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be'' which explores how culture shapes and influences human actions, attitudes, and experiences.[9][10][11]
He serves as a clinical professor of marketing at the Ross School of Business, University of Michigan.
Education[edit]
Collins pursued his Bachelor of Science in Materials Science Engineering at Temple University and later obtained an MBA in Strategic Brand Marketing from the University of Michigan. He earned a doctoral degree in Marketing from Temple University, where his research focused on the spread of cultural influences and the processes by which meaning is constructed.[12]
Career[edit]
Marcus Collins serves as a marketing consultant for television networks including ABC News [13], MSNBC, CNBC[14], and FOX News.[15][16]
Collins also serves as a weekly Forbes columnist, where he explores topics related to marketing, branding, and business.[17]
Books[edit]
Collins' book For The Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be has garnered attention as a Forbes Must Read Book for Spring,[18]and its marketing insights have been discussed in reputable publications such as Essence[9], Fast Company[19], and the Wall Street Journal.[20]
Recognition and Awards[edit]
- Advertising Age's 40 Under 40 award, 2016 [21]
- Crain's Business 40 Under 40 award[22].
- American Advertising Federation's Advertising Hall of Achievement, 2020.[23]
- Thinkers50 Radar Distinguished Award, 2023[24]
- Teaching Excellence Award for executive education and the Cornerstone Award from the Ross School of Business at the University of Michigan.[10]
References[edit]
- ^ Mastro, Michelle. "I worked for Beyoncé for a year. She wasn't a diva and wasn't passive — it was a master class in digital strategy". Business Insider. Retrieved 2024-05-17.
- ^ "Marcus Collins helped launch the Brooklyn Nets. Here's what he can teach you about marketing". Hachette Book Group. 2023-04-28. Retrieved 2024-05-17.
- ^ Vallecorsa, Erica (2024-02-02). "Meet Our #RICE24 Keynote! Dr. Marcus Collins: Professor, Author and Culture Scholar". Retail Innovation Conference & Expo. Retrieved 2024-05-17.
- ^ "The 'sort of dirty,' semi-'cynical' story behind Hollywood's hottest new trend". Los Angeles Times. 2023-05-11. Retrieved 2024-05-17.
- ^ "Corporate America navigates Pride backlash". MSNBC.com. Retrieved 2024-05-17.
- ^ Brian Flood, Teny Sahakian (2024-01-23). "Black community facing 'new tension' as illegal immigration soars, according to esteemed author". Fox News. Retrieved 2024-05-17.
- ^ "Marcus Collins". National Speakers Bureau. Retrieved 2024-05-17.
- ^ "Marcus Collins". Center for Positive Organizations. Retrieved 2024-05-17.
- ^ a b "This Marketing Expert Discusses The Lessons Learned From "Rainbow Capitalism" During Pride Month". Essence. 2023-06-30. Retrieved 2024-05-17.
- ^ a b "Lecturer of Marketing & Co-Director of the Yaffe Digital Media Initiative, Ross School of Business, University of Michigan". aaf.org. Retrieved 17 May 2024.
- ^ "Nothing 'more influential to human behavior than culture': Dr. Marcus Collins". ABC News.
- ^ "Marcus Collins | Michigan Ross". michiganross.umich.edu. Retrieved 2024-05-17.
- ^ Davis, Linsey. "Video Nothing 'more influential to human behavior than culture': Dr. Marcus Collins". ABC News. Retrieved 2024-05-17.
- ^ Eisen, Sara (14 December 2023). "Communication Playbook: Speak Up or Stay Silent". CNBC.
- ^ "Illegal immigration impacts the Black community hard when resources are scarce, 'For The Culture' author says | Fox News Video". Fox News. 2024-01-24. Retrieved 2024-05-17.
- ^ "Expert explains impact of Britney Spears hit 'Baby One More Time' 25 years later | Fox News Video". Fox News. 2023-12-20. Retrieved 2024-05-17.
- ^ "Dr. Marcus Collins - Marcus Collins". Forbes. Retrieved 2024-05-17.
- ^ Gotian, Dr Ruth. "6 Must Read Books For Spring Reading". Forbes. Retrieved 2024-05-17.
- ^ Collins, Marcus. "Why the power of brands is getting more tribal".
- ^ Poole, Steven. "'For the Culture' Review: Sell Me a Story". WSJ. Retrieved 2024-05-17.
- ^ "Meet Ad Age's 2016 40 Under 40".
- ^ "Crain's 40 Under 40". Crain's Detroit business.
- ^ "Marcus Collins | AAF". www.aaf.org. Retrieved 2024-05-17.
- ^ "Congratulations to Marcus Collins, Thinkers50 Radar Distinguished Award Winner". BigSpeak Motivational Speakers Bureau: Keynote Speakers, Business Speakers and Celebrity Speakers. 2023-11-07. Retrieved 2024-05-17.