Draft:"That Girl" trend

Submission declined on 5 February 2024 by S0091 (talk).

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Declined by S0091 3 months ago. Last edited by S0091 3 months ago. Reviewer: Inform author.

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Comment: In addition to the above, see also WP:INTREFVE for adding in-citations so it is clear which sources explicitly supports which claims. S0091 (talk) 21:56, 5 February 2024 (UTC)

Overview[edit]

The “That Girl” trend, which emerged in early 2021 on TikTok, represents a significant cultural movement among content creators and users aiming to inspire and motivate themselves towards personal betterment throughout the year. This trend captures the essence of online aspiration, encouraging individuals to blend physical and mental health practices to unlock their utmost potential. It is characterized by the sharing of idealized and aesthetically focused morning routines, often highlighting the beauty of these rituals over the substance of the activities themselves.

Cultural Significance and Critique[edit]

The “That Girl” trend serves as a mirror to current societal norms and values, reflecting and shaping what is considered desirable and trendy. While ostensibly promoting health and self-care a closer examination reveals a nuanced narrative. The trend promotes an idealized lifestyle emphasizing early rising, productivity, aesthetic living spaces, regular exercise, healthy eating, and self-care, all set to motivational music. However, it also aligns with capitalist ideals, driving consumerism and perpetuating socio-economic inequalities, thus offering a complex view of wellness and self-improvement within a consumerist framework.

TikTok's Role in Promoting the Trend[edit]

TikTok’s effectiveness in propagating the “That Girl” trend can be attributed to its visual appeal, personalized algorithms, user engagement, influencer culture, and short-term content. The platform’s features are perfectly suited to showcasing and promoting lifestyle trends, fostering a sense of community, and driving e-commerce through direct in-app shopping capabilities. This synergy between TikTok’s functionalities and the trend’s characteristics makes the platform an ideal medium for the dissemination of such aspirational content.

Commodification and Consumerism[edit]

The commodification of the “That Girl” trend highlights how wellness and self-improvement have been transformed into marketable commodities within the realm of social media. Influencers and content creators play a crucial role in this process, endorsing products as essential tools for achieving the “That Girl” lifestyle. This phenomenon reflects Pierre Bourdieu’s concepts of social, symbolic, and cultural capital, where the acquisition of certain products is linked to social belonging and identity. The trend underscores how personal and cultural life has been monetized, with social media platforms like TikTok facilitating this commodification through targeted advertising and influencer collaborations.

Socio-Economic Implications[edit]

The “That Girl” trend on TikTok not only promotes consumerism but also highlights the socio-economic disparities inherent in the pursuit of wellness and self-improvement. By equating personal betterment with the consumption of branded products, the trend creates a divide between those who can afford to participate and those who cannot. This division raises questions about the accessibility of wellness and the role of consumerism in shaping personal and societal values.

Conclusion[edit]

The “That Girl” trend on TikTok offers a window into contemporary youth culture, reflecting broader societal trends and values. While it promotes self-improvement and wellness on the surface, the trend also amplifies capitalist ideologies, driving consumerism and highlighting socio-economic inequalities. This analysis emphasizes the need to critically examine social media trends, understanding their broader implications and the ways they shape societal norms and individual behaviors in the digital age.

References[edit]

Silva, Christianna. “Don’t Fall for the Productivity Aesthetic. It’s a Scam.” Mashable, Mashable, 19 Oct. 2022, mashable.com/article/productivity-aesthetics-scams.

Arshad, Sahar. “Here's Why ‘That Girl’ Videos Are All over Your #Foryou Page.” Bustle, Bustle, 11 Aug. 2021, https://www.bustle.com/life/what-does-that-girl-mean-tiktok-viral-trend.

“Becoming 'That Girl' Tiktok Compilation.” YouTube, YouTube, 3 June 2021, https://www.youtube.com/watch?v=htUMcU40FX4.

Bourdieu, Pierre. La Distinction: Critique Sociale Du Jugement. Minuit, 1992.

Burke, Cait. “Why the 'That Girl' TikTok Trend Is More Sinister than It Seems .” Fashion Journal, 5 Apr. 2022, https://fashionjournal.com.au/life/that-girl-tiktok-trend/.

Interns, Youth Radio. “Is the 'That Girl' Trend on TikTok Motivating or Toxic?” YR Media, 21 Dec. 2021, https://yr.media/health/that-girl-trend-tiktok/.

Marx, Karl, et al. “Estranged Labor .” Essentials of Marx: The Communist Manifesto, Rand School Press, New York, 1946.

Messaris, Paul. “Montage and Editing.” Visual Persuasion: The Role of Images in Advertising, Sage, Thousand Oaks, 2006.

Sturken, Marita, and Lisa Cartwright. Practices of Looking: An Introduction to Visual Culture. Oxford University Press, 2018.

Taylor, Chloe. “Who Is #Thatgirl? The TikTok Trend Promoting Work Hustle Culture, Wellness, and Self-Care in One 'Demotivating and Toxic' Package.” Fortune, Fortune, 1 June 2022, https://fortune.com/2022/06/01/thatgirl-tiktok-trend-promoting-work-hustle-culture-wellness- self-care-toxic-package/amp/.

Zelizer, Barbie. “Journalism, Memory, and the Voice of the Visual .” About to Die: How News Images Move the Public, Oxford University Press, New York, 2010.

Eric S. Jenkins & Monica Huzinec (2021) Memeability in an Attention Economy: On the Form of the Nike Kaepernick Meme, Southern Communication Journal, 86:4, 402- 415, DOI: 10.1080/1041794X.2021.1945671

Jenkins, Henry, Ford, Sam and Green, Joshua. "INTRODUCTION: WHY MEDIA SPREADS". Spreadable Media: Creating Value and Meaning in a Networked Culture, New York, USA: New York University Press, 2013, pp. 1-46. https://doi.org/10.18574/nyu/9780814743515.003.0005

P. David Marshall (2021) The commodified celebrity-self: industrialized agency and the contemporary attention economy, Popular Communication, 19:3, 164- 177, DOI: 10.1080/15405702.2021.1923718

Banet-Weiser, Sarah .Authentic: The Politics of Ambivalence in a Brand Culture. NYU Press, 2012. JSTOR, http://www.jstor.org/stable/j.ctt9qfmw0. Accessed 17 Nov. 2023.

“After the Internet.” MIT Press, 20 Oct. 2022, https://mitpress.mit.edu/9781635901689/after-the- internet/.