Brandlive
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| Company type | Private |
|---|---|
| Industry | Software |
| Founded | 2010 |
| Headquarters | , USA |
Key people | Sam Kolbert-Hyle (President & CEO) |
| Website | brandlive |
Brandlive is a Software as a service (SaaS) company based in Portland, Oregon, USA.
Products[edit]
Brandlive Platform includes tools to create templated sites designed to host video content including audience engagement & interaction features such as chat, reactions, polls, product catalogues, and Q&A.
Greenroom is a cloud-based video production tool that can stream to any destination supporting RTMP ingestion. Greenroom offers a variety of features, including the ability to record video, switch between pre-recorded and live video, and overlay graphic elements that stream to destinations on top of video.
History[edit]
2010 — 2019
Brandlive was founded in 2010 by Ben McKinley and Fritz Brumder as a product of Cascade Web Development, as a way to incorporate live video into online shopping.[1] The idea for Brandlive came to Brumder when he was using Skype to see a friend's new retail store in New York City, and made a purchase as a result of the demonstration via live video.[2]
In 2012, Brandlive was established as its own separate entity.
In May 2013, the company received $1.6 million in Series A funding from Oregon Angel Fund,[3] Angel Oregon,[4] Portland Seed Fund,[5] among others.
In September 2013, Brandlive was announced as a finalist for the Oregon Entrepreneurs Network Tom Holce Entrepreneurship Awards.[6]
In 2016, Stephen Marsh's Archivist Capital led Brandlive's $3.2 million funding round.[7]
Brandlive closed 2017 with revenue of $1.9M, and 2018 with $3.1M, and was featured as one of the top ten fastest growing Portland, OR companies.[8]
In July 2018, CEO Fritz Brumder moved into the role of COO, and new CEO Jeff Allen took the reins.[9]
2020 — Early 2024
At the start of 2020, Archivist Capital finalized a transaction to buy most of the business and Sam Kolbert-Hyle, a partner at Archivist, stepped in as Brandlive's new CEO. After analyzing the usage of the platform, Kolbert-Hyle invested in a new direction of product development: to reinvent large, internal corporate allhands and townhall meetings.
When quarantine set in towards the end of March 2020, customers started reaching out to Brandlive because they were having trouble playing premium video content through popular web meeting platforms. Many started asking for help producing elevated video meetings that looked more like TV for gatherings that were historically held in person. In response, Brandlive launched Greenroom in May 2020.[10]
Starting in May 2020, Brandlive did 230 events for Biden Campaign for President team, securing more than $30 million in donations. The largest fundraising event featured President Barack Obama and raised over in $11 million with more than 470,000 views. Brandlive also did celebrity reunion fundraisers including the casts of The Princess Bride, Parks and Rec, The West Wing, and more.[11]
In February 2021, the Showrooms platform (as of 2023 Showrooms is no longer available) was mentioned in a Vogue Business article about digital wholesale technology.[12]
In March 2021, Fast Company named Brandlive as 2021's #1 Most Innovative Company in the Live Events category.[13] Fast Company also named Brandlive on their “50 Most Innovative Companies of the Year” at #44 out of 400 global companies.[14]
Also in March 2021, Forbes ran an article about the Allhands platform reporting, “Features like interactive quizzes, surveys and upvoting allow employees to interact in real time. And for those who aren’t able to tune in live, Allhands provides replays and highlight reels”[15]
As of May 2021, Brandlive had 150 employees.[16]
April 2024
Per an article published in the Biz Journal, Brandlive acquired Notified's virtual event and webinar business. The acquisition quadrupled the size of Brandlive's business and added roughly 100 employees to the team. [17]
References[edit]
- ^ "Portland startup Your Brandlive infuses online retail with in-store interaction". Oregon Live. 12 February 2013.
- ^ "MTS Episode 42 - Brandlive". Meet the Startup. Archived from the original on 2014-10-13.
- ^ "Brandlive Wins Angel Oregon Competition". Oregon Live. 18 April 2013.
- ^ "Angel Oregon winner Brandlive eyes next round". Portland Business Journal.
- ^ "Portland Seed Fund announces third class of startup". Oregon Live. 11 September 2012.
- ^ "Meet the finalists for Oregon Entrepreneurs Network honors". www.bizjournals.com. Archived from the original on 2013-10-12. Retrieved 2020-04-23.
- ^ Spencer, Malia (April 10, 2016). "Brandlive lands $3.2M and a well-known Portland entrepreneur as an investor". www.bizjournals.com.
- ^ Meyer, Anna (2018-12-26). "The 10 Fastest-Growing Private Companies in Portland in 2018". Inc.com. Retrieved 2021-05-25.
- ^ Spencer, Malia (August 1, 2018). "Brandlive picks new CEO". www.bizjournals.com. Retrieved 2021-05-25.
- ^ Spencer, Malia (December 30, 2020). "Brandlive's big 2020 includes huge growth and a key role in the Biden campaign". www.bizjournals.com. Archived from the original on 2020-12-30. Retrieved 2021-05-25.
- ^ Ifeanyi, K. C. (2020-12-22). "Meet Brandlive, the company that saved Joe Biden's digital campaign". Fast Company. Retrieved 2021-05-25.
- ^ McDowell, Maghan (23 February 2021). "Digital wholesaling invites new perks, new complications". Vogue Business. Retrieved 2021-05-25.
- ^ Staff, Fast Company (2021-03-09). "The 10 most innovative live events companies of 2021". Fast Company. Retrieved 2021-05-25.
- ^ Parrish, Cayleigh (2021-03-09). "The World's Most Innovative Companies 2021". Fast Company. Retrieved 2021-05-25.
- ^ Stoller, Kristin. "This Startup Produced The Virtual 'Princess Bride' Script Reading—Now, It Wants To Make Corporate Meetings Less Painful". Forbes. Retrieved 2021-05-25.
- ^ Spencer, Malia (May 17, 2021). "Brandlive quietly raises a big round, plans to hire hundreds". www.bizjournals.com. Archived from the original on 2021-05-17. Retrieved 2021-05-25.
- ^ www.bizjournals.com https://www.bizjournals.com/portland/inno/stories/news/2024/04/03/brandlive-acquires-notified.html. Retrieved 2024-04-05.
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External links[edit]
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