Admerasia

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Admerasia
IndustryAdvertising
Founded1993[1]
FounderZan Ng[2]
Headquarters
New York City[3]
,
United States
Key people
  • Zan Ng[4]
  • (CEO)
  • Jeff Lin[5]
  • (co-founder)
  • Joseph Liu[2]
  • (co-founder)
  • Tommy Ng[6]
  • (general manager)
ServicesAdvertising[7]
Websiteadmerasia.com

Admerasia is an American advertising company based in New York City.[3] The company is known for its marketing of products from American companies to Asian American consumers.[2]

History[edit]

Admerasia was founded in 1993 by Zan Ng, a commercial photographer.[8] He began the company with a personal investment of $250,000 that he and his brothers had saved up.[2] In 1994, advertising executive Joseph Liu joined the company as a partner. Liu previously owned his own advertising company but joined Admerasia as he no longer wanted to deal with the risks associated with entrepreneurship.[2] Both Ng and Liu came to the United States in 1975 in hopes of finding work as artists, Ng without any possessions and Liu with only a rice cooker.[2]

Ranking[edit]

Crain's ranked Admerasia as one of the 25 largest minority-owned business in New York in 2010,[9] and Advertising Age ranked it as the No. 3 agency with the highest Asian American advertising revenue in 2012.[10] Admerasia clients have included MCI,[7] Foxwoods,[11] Mercedes-Benz,[10] Nissan Motor Company,[12] State Farm[13] and Citibank.[2]

Recognition[edit]

In addition to being recognized as one of the largest Asian American advertising agencies in the United States,[14] Admerasia has received multiple awards. In 2005, they received a 10 Year Recognition Award from Asian Women in Business for their community service and dedication to American Women in Business' mission.[15] The company received a Silver Award from the Asian American Advertising Federation in 2013 for its Nissan Altima advertising campaign.[12] Admerasia won awards for both first and second place for Advertising Campaign of the Year at the 2019 3AF Summit for their work on 2018 "The Smart Living Campaign" for State Farm and 2018's "The Yum Chat Series." for Twin Marquis.[13] Admerasia is also a regular at The Telly Awards having collected 15 awards for various campaigns since 2006.[16]

References[edit]

  1. ^ Elliott, Stuart (March 19, 2001). "As the ethnic population swells, agencies make moves to reach the faster-growing groups". The New York Times. Retrieved September 7, 2013.
  2. ^ a b c d e f g Li, Jane H. (October 19, 1997). "Faces of the New York Economy; Immigrants Providing a Global Link". The New York Times. Retrieved September 7, 2013.
  3. ^ a b Halter, Marilyn (2007). Shopping for Identity: The Marketing of Ethnicity. Random House LLC. ISBN 9780307427700.
  4. ^ Linnett, Richard (December 10, 2001). "Sweet Charity". Advertising Age. Retrieved September 7, 2013.
  5. ^ Whelan, David (July 1, 2001). "The Asian American Blind Spot". Advertising Age. Retrieved September 7, 2013.
  6. ^ "Admerasia". AdBrands. Retrieved September 11, 2013.
  7. ^ a b Haber, Gary (November 1, 2002). "U.S. Diversity Requires Diverse Marketing". Tampa Tribune. Archived from the original on November 17, 2018. Retrieved September 7, 2013.
  8. ^ Cullen, Lisa (December 8, 2000). "Fortune Hunters – Chinese immigrants are flocking to the U.S. with drams of new economy riches". Asia Week. Retrieved September 7, 2013.
  9. ^ "25 Largest Minority-Owned Businesses in New York". Crain's. May 3, 2010.
  10. ^ a b "Agency Report 2012". Advertising Age. April 30, 2012. Retrieved September 7, 2013.
  11. ^ "For casino and gaming companies, multicultural marketing is well-developed and no gamble". Marketing to the Emerging Majorities. March 1, 2006. Archived from the original on September 24, 2015. Retrieved September 7, 2013.
  12. ^ a b Wentz, Laurel (September 29, 2008). "Nissan's multicultural account lands at yet-to-be formed Omnicom agency". Advertising Age. Target Marketing News. Archived from the original on June 6, 2012. Retrieved September 7, 2013.
  13. ^ a b "Asian American Advertising Federation Accounces Winners of 3AF 2019 Excellence Awards – 3AF". Retrieved August 7, 2019.
  14. ^ "Top U.S. Asian-American Agencies". Advertising Age. April 27, 2009.
  15. ^ "The Stronger Sex Wins in Business". Asian Week. October 19, 2005. Archived from the original on September 21, 2013. Retrieved September 7, 2013.
  16. ^ "You searched for admerasia". Telly Awards. Retrieved August 7, 2019.

External links[edit]

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