Mayfair (cigarette)
This article contains content that is written like an advertisement. (April 2022) |
Product type | Cigarette |
---|---|
Produced by | Gallaher Group, a subsidiary of Japan Tobacco |
Country | United Kingdom |
Introduced | 1992 |
Markets | See Markets |
Tagline | "A good smoke at a fair price" |
Carcinogenicity: IARC group 1 |
Mayfair is an English brand of cigarettes, currently owned and manufactured by Gallaher Group, a subsidiary of Japan Tobacco.
History[edit]
Mayfair cigarettes were launched in 1992 in the United Kingdom with the slogan "A good smoke at a fair price." The brand is Gallaher Group's leading value cigarette brand.[citation needed] Mayfair is one of the least expensive cigarette brands in the UK, despite its name.[1]
By 2007, Mayfair had become the second-most popular cigarette brand in the UK, with total sales of £663 million.[citation needed]
In 2012, for the brand's 20th anniversary, Japan Tobacco produced a limited-edition pack.
Markets[edit]
Mayfair cigarettes are mainly sold in the United Kingdom and Ireland, but also in Austria, Portugal, Spain, Italy, Poland, Greece, Australia, and Canada.[2][3][4]
Products[edit]
The brand is available in seven versions: Mayfair White King Size, Mayfair Original Blue King Size and Superkings, and Mayfair Sky Blue King Size and Superkings. Mayfair also made a menthol cigarette called Mayfair Green, sold in King Size and Superkings, until it was discontinued in May 2020 due to the EU menthol ban. After the menthol ban, Mayfair introduced a new cigarette, Mayfair New Green, a non-menthol alternative.[5]
See also[edit]
References[edit]
- ^ https://londonist.com/london/history/the-cigarettes-named-after-places-in-london
- ^ "BrandMayfair - Cigarettes Pedia". www.cigarettespedia.com.
- ^ "Mayfair". www.zigsam.at.
- ^ "Brands".
- ^ "gallaher-group.com". gallaher-group.com.