Lou Paskalis
Lou Paskalis is an advertising industry executive.[1] He is the Chief Strategy Officer of news media accountablity company Ad Fontes Media as well as Founder and CEO of his own marketing consulting firm, AJL Advisory LLC.
Education[edit]
Paskalis has an MBA in Finance and a B.S. in business management from the University of Notre Dame.[2]
Career[edit]
Paskalis has been in marketing since 1990. He is known for his vocal stance on industry concerns, such as privacy, media accountability and brand-safety on social media.[3] In 2023 he was named Chief Strategy officer of Ad Fontes Media.
Prior to Ad Fontes Media, Paskalis was President and COO of industry trade association MMA Global starting in 2021.[3][4] Prior to MMA Global, he was Senior Vice President of Customer Engagement and Media Investment at Bank of America, starting in 2013 where he also oversaw Marketing Data Enablement, Marketing Data Use Governance and established the first Brand Safety and Suitability practice among the Fortune 500. Prior to Bank of America he was Vice President of Global Media, Content Development and Mobile Marketing at American Express.[2] In the 1990s, Paskalis ran Media Investment and Sponsorship Marketing for Gallo Wines.[5]
In 2022, Paskalis was temporarily blocked on Twitter after he criticized Elon Musk's decision to cut staff on content moderation.[6]
References[edit]
- ^ Graham, Megan (5 April 2023). "Media Veteran Lou Paskalis Joins Group to Encourage Brands to Advertise on News". Wall Street Journal. Retrieved 15 December 2023.
- ^ a b Lou Paskalis Speaker Bio, Financial Communications Society
- ^ a b Bruell, Alexandra (5 October 2021). "Marketing Veteran Lou Paskalis Named President at Ad Association MMA". Wall Street Journal. Retrieved 15 December 2023.
- ^ Schiff, Allison (19 October 2021). "Newly Appointed MMA Global President Lou Paskalis Has Opinions". AdExchanger. Retrieved 15 December 2023.
- ^ Moran, Tim (July 8, 1998). "Gallo's Gossamer Bay enjoys movie tie-in". The Modesto Bee. Newspapers.com. Retrieved January 1, 2024.
- ^ Seitz, Loree (5 November 2022). "Elon Musk Blocks Top Marketer Who Questioned Twitter's Retreat From Content Moderation". TheWrap. Retrieved 15 December 2023 – via Yahoo Entertainment.