Price analysis

Price analysis is the study of how a price relates to other things such as product demand. Its specific meaning varies in contexts such as marketing and general business.

Marketing[edit]

In marketing, price analysis refers to the analysis of consumer response to theoretical prices assessed in survey research.

Business[edit]

In general business, price analysis is the process of evaluating a proposed price independent of cost and profit.^[1]^[2] Price analysis began in 1939 when economist Andrew Court decided to analyze prices to better understand the environmental factors that influence this practice.^[3] Price analysis is dependent on the characteristics of the marketing system in place within a certain country.^[4] In developing countries researchers use it to help better understand data.^[5]

Other[edit]

The term may refer to converting a price to a unit price, e.g., per unit of area.

References[edit]

^ Federal Acquisition Regulation 15.404-1(b) - Proposal Analysis Techniques, accessed 22 January 2019
^ FAA "16. Price Analysis". Archived from the original on 2011-09-30. Retrieved 2011-08-31.
^ Goodman, Allen C (1998-09-01). "Andrew Court and the Invention of Hedonic Price Analysis" (PDF). Journal of Urban Economics. 44 (2): 291–298. doi:10.1006/juec.1997.2071. ISSN 0094-1190. S2CID 154205079. Archived from the original (PDF) on 2020-02-12.
^ Jones, William O. "The structure of staple food marketing in Nigeria as revealed by price analysis." Food Research Institute Studies 8.1387-2016-116153 (1968): 95-123.
^ Trotter, B. W. (1992). Applying price analysis to marketing systems: Methods and examples from the Indonesian rice market. Vol. 3. Chatham, UK: Natural Resources Institute. ISBN 978-0-85954-315-6.

External links[edit]

Media related to Price analysis at Wikimedia Commons

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[1] Federal Acquisition Regulation 15.404-1(b) - Proposal Analysis Techniques, accessed 22 January 2019

[2] FAA "16. Price Analysis". Archived from the original on 2011-09-30. Retrieved 2011-08-31.

[3] Goodman, Allen C (1998-09-01). "Andrew Court and the Invention of Hedonic Price Analysis" (PDF). Journal of Urban Economics. 44 (2): 291–298. doi:10.1006/juec.1997.2071. ISSN 0094-1190. S2CID 154205079. Archived from the original (PDF) on 2020-02-12.

[4] Jones, William O. "The structure of staple food marketing in Nigeria as revealed by price analysis." Food Research Institute Studies 8.1387-2016-116153 (1968): 95-123.

[5] Trotter, B. W. (1992). Applying price analysis to marketing systems: Methods and examples from the Indonesian rice market. Vol. 3. Chatham, UK: Natural Resources Institute. ISBN 978-0-85954-315-6.

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