Jef (fast food restaurant)

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Jef restaurant, April 2008

Jef (ジェフ沖縄株式会社, jefu okinawa kabushiki gaisha, Jef Okinawa Co., Ltd.) is a fast-food chain on Okinawa Island, with five restaurants in and around Naha (Yonabaru, Tomigusuku, Nishihara). They sport a menu featuring many homemade Okinawan specialties such as gōyā burger, "Nūyaru" (gōyā and pork burger), hamburgers with a filling of SPAM and bitter melon omelet. They also have fried gōyā rings, similar to onion rings, and gōyā juice. Besides these more Okinawan-tailored offerings they also have normal ham- and cheeseburgers. The first restaurant opened on January 29, 1986.

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