Golden Circle (company)

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Golden Circle
Company typeUnlisted public company
IndustryFood and beverage
Founded1946; 78 years ago (1946)
HeadquartersNorthgate, Queensland, Australia
Area served
Multinational
ProductsOver 500
Number of employees
1800+
ParentKraft Heinz
SubsidiariesOriginal Juice Co.
Websitegoldencircle.com.au

Golden Circle is a subsidiary of US-based Kraft Heinz, based in Brisbane, Queensland. Its main operations are food processing. Golden Circle was inducted into the Queensland Business Leaders Hall of Fame in 2010, for its significant contribution to the economy of Queensland through the processing of food products, notably fruit and vegetables.[1]

Beginnings[edit]

Pineapple cannery under construction at Northgate, 1946
Golden Circle pineapple can label, circa 1947
Processing pineapples, 1948

Golden Circle began operations in 1947 after construction of the main canning factory at Northgate was completed.[2] The new facility was opened on 28 October 1947 by the then Premier of Queensland, the Hon Edward Hanlon in the presence of 1500 people including 500 Sunshine Coast fruit growers who arrived on a special train.[3] The company was originally called 'Queensland Tropical Fruit Products', with 'Golden Circle' used as their brand name.[4][5] Golden Circle was initially part of the Committee of Direction of Fruit Marketing in Queensland (COD). In 1964, under the leadership of Bernard Flewell-Smith and Percival Savage, the cannery was established as a separate business. It was split off from the COD by an amendment to the Fruit Marketing Organisation Acts.[6]

Initially, the company processed and canned pineapples and produced fruit jams. Over the years, production has expanded to include other canned fruit and vegetables, fruit cordials, juices, carbonated beverages and baby food.

Process workers at work at the Golden Circle cannery, 1947

As of 2009, Golden Circle (GC) ceased to be an Australian Owned Company. The board and shareholders of GC agreed and sold all of their shares for 313% more than they were trading at prior to the offer from US Corporation, Heinz.[7]

Golden Circle was one of few remaining Australian Food Companies being sold by Australian farmers to International Companies.[citation needed]

Operations[edit]

Australian farmers supply more than 180,000 tonnes of fruit and vegetables annually to the company for processing. The fruit crops, of which pineapple is the largest, come from the Sunshine Coast hinterland, Maryborough, Woodbury, and northern Queensland. Vegetables are largely sourced from the Lockyer Valley west of Brisbane. Crops that are not grown in Queensland are supplied from interstate.

Golden Circle operates an A$20m food hall enabling a move into the development of new products such as baby food and a Tetra Pak plant that produces more than 42 million litres of fruit juices and drinks annually.

Golden Circle employs a large number of people, which varies seasonally between 700 and 1,700.

In addition to its main processing operation in Brisbane, Golden Circle also owns the Original Juice Co. plant at Mill Park, on Melbourne's northern outskirts, and a fresh fruit packing operation in Griffith, New South Wales.[4]

Products[edit]

Golden Circle manufactures more than 800 products including shelf stable fruit and vegetables (in cans and glass jars), fruit juices, cordials, soft drinks, jams, conserves and baby food. [citation needed] Pineapple products now account for only 24% of the company's total product range.[citation needed]

Presence[edit]

Golden Circle factory at Northgate, Queensland, 2008

The main production facility is at Northgate, a northern suburb of Brisbane.[citation needed]

Sales offices are located in every Australian state as well as New Zealand. Australia is the principal market for Golden Circle products, but they are also exported to New Zealand and other Pacific countries.

The company has factory outlets in Capalaba to the east of Brisbane and in Morayfield to the north of Brisbane.[8]

Takeover bids[edit]

On 26 September 2007, Coca-Cola Amatil announced it was making a conditional takeover bid for 100% of the company's shares.[9]

On 6 October 2008, Heinz launched a Golden Circle takeover bid. Phillip Cave advised that the take over bid of $1.65 per share ($288 million in total) was "attractive" for all shareholders, particularly given the current difficult economic conditions.[10]

The Heinz takeover bid was finalised successfully on 19 December 2008.[11]

Production changes & job loss[edit]

In May 2011 Golden Circle announced it would move beetroot production offshore to New Zealand affecting 160 Golden Circle jobs at the Northgate Plant.[12] HEINZ Australia said it would instead invest more than $20 million at Northgate to upgrade its beverage manufacturing facilities.[citation needed]

See also[edit]

References[edit]

  1. ^ "Golden Circle Ltd". Queensland Business Leaders Hall of Fame. 2010. Archived from the original on 10 April 2019. Retrieved 7 August 2017.
  2. ^ Committee of Direction of Fruit Marketing (1947), Souvenir of the official opening, C.O.D. Cannery, Northgate, Queensland : Tuesday 28th October, 1947, s.n., archived from the original on 16 November 2023, retrieved 7 August 2017
  3. ^ "1500 See Cannery Opened At Northgate". The Courier-mail. No. 3410. Queensland, Australia. 29 October 1947. p. 5. Archived from the original on 22 November 2023. Retrieved 7 August 2017 – via National Library of Australia.
  4. ^ a b "Australian food history timeline: Golden Circle". Australian food history timeline. 18 September 1940. Archived from the original on 15 January 2021. Retrieved 11 January 2021.
  5. ^ "The Beginning". Golden Circle. Archived from the original on 1 March 2020. Retrieved 15 November 2023.
  6. ^ 50 Years of Progress: The Committee of Direction of Fruit Marketing C.O.D. 1923-1973. The Committee of Direction of Fruit Marketing (Qld). 1973. p. 7.
  7. ^ "Heinz launches Golden Circle Takeover Bid. Archived 7 October 2008 at the Wayback Machine". ABC News (Australian Broadcasting Corporation). Article Dated 06OCT2008
  8. ^ "Golden Circle Factory Outlet Capalaba and Morayfield - Contact Us". Golden Circle. Archived from the original on 12 March 2021. Retrieved 5 April 2021.
  9. ^ AAP (26 September 2007). "Coca-Cola makes offer for Golden Circle". The Age. Archived from the original on 10 March 2008. Retrieved 3 October 2007.
  10. ^ ABC News (Australian Broadcasting Corporation) (6 October 2008). "Heinz launches Golden Circle takeover bid". ABC News (Australian Broadcasting Corporation). Archived from the original on 7 October 2008. Retrieved 6 October 2008.
  11. ^ Heinz / Golden Circle Integration. "Heinz / Golden Circle Integration[permanent dead link]" Article Dated 23FEB2009
  12. ^ HEINZ Australia Cut Jobs. "[1] Archived 18 April 2012 at the Wayback Machine" Article Data 27-MAY-2011

External links[edit]

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