File:Go On Lad (screencap).jpg

A frame from the 2006 hovis television commercial Go On Lad. The shot depicts the protagonist (played by Brian Mackey) in Victorian costume as he sets out with the "little brown loaf"

Derived from a screencapture of the online version of the commercial. Copyright held by the production company, the advertising agency, or the client, depending on contract. This image is only available for use under fair use provisions.

Go On Lad

Single frame from a 122-second production.

The copy is of sufficient resolution for commentary and identification but lower resolution than the original broadcast, or the web-resolution version available online. Copies made from it will be of inferior quality, unsuitable for re-use as promotional material or other uses that would compete with the commercial purpose of the original work.

Main infobox. The image is used for identification in the context of critical commentary of the work of which it is a portion. The image is placed in the infobox at the top of the article discussing the work, to provide a visual reference. Use for this purpose does not compete with the purposes of the original work, namely the directors provision of filmed promotional material to market the Honda Accord to the public.

As Go On Lad was produced in 2006, copyright will not expire on any component of the piece until *at least* 2072 under current legislation. As such, the image is irreplaceable with a freely licensed alternative image.