File:Barry Commoner Time Magazine February 2, 1970 Vol 95 No 5.jpg

Values, whether implicit or explicit, are ineluctably linked to action; in view of the human predicament, the science of ecology brings an essential ethic to policy—vivantary responsibility", Quote (free content) = As President Richard Nixon ushered in the “decade of the environment” in his 1970 State of the Union Address, Time reported in its 2 February 1970 issue that “the national concern over the environment has reached an unprecedented level of intensity” (Luce 1970, p. 5). On the cover, the visage of Barry Commoner projected a powerful image of ecology, which took the stage for the first time in the public eye. The acrylic painting created for the cover by Mati Klarwein was a provocative depiction of alternative worlds. One side of Commoner's face was bathed in sunlight and backed by a vibrant landscape rendered in full color. The other side was shadowed and rendered in stark gray tones. In the background were images of a polluted and toxic environment. The symbolism was crystal clear: the “good” versus the “bad”; the ecologist as moral agent.

The magazine's feature articles on the “environmental crisis” included a full-page spread dubbing Commoner the “Paul Revere of ecology” (Anonymous 1970, p. 58) for his work on the threats to life from the environmental consequences of fallout from nuclear tests and other pollutants of the water, soil, and air. The Paul Revere of ecology. Could there have been a more compelling metaphor for the arrival of ecology on the national stage than Paul Revere? A more emotive “call to arms”? From all appearances to the public at large, the facts of ecology, the environmental movement, and the complex of emotions and values involved in the assault against environmental problems were linked at that moment, as indeed they are now. http://bioscience.oxfordjournals.org/content/51/6/469.full

Values, whether implicit or explicit, are ineluctably linked to action; in view of the human predicament, the science of ecology brings an essential ethic to policy—vivantary responsibility", Quote (free content) = As President Richard Nixon ushered in the “decade of the environment” in his 1970 State of the Union Address, Time reported in its 2 February 1970 issue that “the national concern over the environment has reached an unprecedented level of intensity” (Luce 1970, p. 5). On the cover, the visage of Barry Commoner projected a powerful image of ecology, which took the stage for the first time in the public eye. The acrylic painting created for the cover by Mati Klarwein was a provocative depiction of alternative worlds. One side of Commoner's face was bathed in sunlight and backed by a vibrant landscape rendered in full color. The other side was shadowed and rendered in stark gray tones. In the background were images of a polluted and toxic environment. The symbolism was crystal clear: the “good” versus the “bad”; the ecologist as moral agent.

The magazine's feature articles on the “environmental crisis” included a full-page spread dubbing Commoner the “Paul Revere of ecology” (Anonymous 1970, p. 58) for his work on the threats to life from the environmental consequences of fallout from nuclear tests and other pollutants of the water, soil, and air. The Paul Revere of ecology. Could there have been a more compelling metaphor for the arrival of ecology on the national stage than Paul Revere? A more emotive “call to arms”? From all appearances to the public at large, the facts of ecology, the environmental movement, and the complex of emotions and values involved in the assault against environmental problems were linked at that moment, as indeed they are now. http://bioscience.oxfordjournals.org/content/51/6/469.full