Branding

From Wikipedia, the free encyclopedia

Branding may refer to:

Physical markings[edit]

  • Making a mark, typically by charring:
    • Wood branding, permanently marking, by way of heat, typically of wood (also applied to plastic, cork, leather, etc.)
    • Livestock branding, the marking of animals to indicate ownership such as
    • Human branding, body modification done for various reasons, voluntary and involuntary, throughout history
    • Freeze branding, permanently marking by way of cold
  • Vehicle title branding, a permanent designation indicating that a vehicle has been "written off"

Marketing[edit]

  • Brand, a name, logo, slogan, and/or design scheme associated with a product or service
    • Branding (promotional), the distribution of merchandise with a brand name or symbol imprinted
    • Brand management, the application of marketing techniques to a specific product, product line, or brand
    • Employer branding, the application of brand management to recruitment marketing and internal brand engagement
    • Internet branding, brand management on the Internet
    • Nation branding, the application of marketing and brand management techniques for the advancement of a country
      • Place branding, the application of marketing and place promotion techniques for the advancement of country subdivisions (mostly tourism and investments)
    • Personal branding, people and their careers marketed as brands (also reputation equity)
    • Co-branding, two companies or brands partnering on a product or service
    • Branding agency, a type of marketing agency, group or a firm which specializes in creating brands
    • Faith branding, the application of marketing techniques to religious institutions or individuals
    • School branding, the application of marketing techniques to education organizations

See also[edit]